How to warm up the audience correctly

How can you make your promotion effective and get more real audience members instead of “bots” who ignore your content? 

To do this, you need to warm up your audience, which “revives” users and leads them to more active interaction with your page. Warming up is an extremely important part of promotion because it allows users to learn more about you and your product. However, let’s say right away that warming up is not necessary everywhere.💁🏻‍♀️

In this article, we will discuss how to properly warm up your audience and how to make this process as effective as possible. 🪄

What is audience warming up: why is it necessary

Warming up mainly takes place on social networks, pre-landings, chats, and in the form of mailings. It prepares the user to perform a target action. The purpose of warming up is to inform the audience about the product, its advantages, etc. This builds user trust and motivates the target audience to convert.

It works best when working with cold traffic. For example, during targeted advertising, when working with bloggers/influencers, etc. 

Warming up is important, but not always. If you work with verticals such as nutra, crypto, finance, then this is a great option, as such offers are only promoted with well-established trust. But if your work focuses on hot traffic or simple target actions and short funnels prevail, the absence of warming up will be a plus and can lead to better results.

What are the types of audience warming up?

If we were to divide warming up into types, there would be two:

• Short-term
• Long-term

Short-term warming up

This usually involves a single contact with the user, which already leads to the target action. This usually happens after the user clicks on an ad, which immediately takes them to the landing page.

What it looks like:

News and scandals

This format uses various news stories that attract a lot of user attention. 

Reviews

A collection of positive real-life reviews fuels interest and inspires more trust in the product.

Personal experience

For example, stories from users who have already tried the offer and were able to overcome a particular problem as a result. 

Quizzes

Such interactive activities are often engaging and create a sense of a personalized offer. You simply ask a few questions about a specific problem, users answer them, and in the meantime, their interest in the product grows rapidly.

Long-term warming up

This often takes much longer than short-term warming up. It consists of several contacts with the target audience. Messengers, social networks, and mailing databases are ideal for this. Its effectiveness is usually more difficult to predict than that of short-term warming up — keep this in mind.

What it looks like:

Reviews

This method can be both short-term and long-term. Reviews from real people always boost trust and help to better showcase the advantages of your offer.

Multi-stage stories

Stories consisting of several mailings or posts. They diversify content well and also help familiarize your audience with your product. 

Success stories

Frankly speaking, this topic annoys many people, but it still works wonders. You all understand what a “success story” is. Well, it is also part of the warm-up and a way to attract new customers.

Useful information

This is a top method that really shows the value of your page. Try not only to directly advertise offers, but also to share informative content related to them. People will read it to learn something, and then become interested in the offer itself.

Feedback

A base that simply shows users that you are ready to listen to them and that there is “someone there.” Try to organize faster responses to personal messages and comments. This is also an element of strengthening user trust and building an “anchor” that will retain your audience.

In summary

If your page is “stagnant” and offers are not selling, pay attention to your audience engagement. Is there any at all, and if so, are you doing it right?

Test approaches, engage your audience, and don’t make users “freeze” 😉