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N1 Partners

Every month, N1 Insights features N1 Partners experts sharing their perspective on the latest developments in the iGaming industry. But these insights are only part of the bigger picture. Behind every prediction lies market analysis, hands-on experience, and real-world cases that deserve a deeper discussion.

That’s why we’re launching N1 Beyond the Insights — a new series where N1 Partners experts take a closer look at the industry’s most important topics, share in-depth analysis, and explore the nuances that help affiliates make better traffic decisions.

In our first edition, we focus on Facebook: the seasonal shifts that typically occur in July, the metrics that matter most, and why evaluating campaign performance requires looking beyond surface-level results and analyzing the entire user journey.

False Signals: When a Drop in CTR and CR Doesn’t Mean Your Campaign Is Failing

In July, traditional advertising metrics can be misleading — even for experienced media buyers. One of the most common mistakes is treating a decline in CTR and CR as a clear sign that a campaign has burned out and should be turned off.

In reality, the cause is often a seasonal shift in user behaviour rather than the campaign itself. During the summer, people spend more time on mobile devices, travel more, and generally devote less attention to social media. They scroll through their feeds faster, which naturally leads to lower CTR and registration conversion rates, even when the campaign continues to attract high-quality traffic.

This is where many affiliates make costly mistakes. They see performance drop in their tracker, pause campaigns that are still delivering value, and start testing new creatives, spending additional budget to solve a problem that may not actually exist.

The N1 Partners Approach

In situations like these, the N1 Partners team avoids drawing conclusions based solely on the first signs of declining advertising metrics.

Instead, we look at the full picture by analysing:

• user cohorts;
• the time between registration and first deposit;
• post-click user behaviour;
• overall campaign profitability.

During the summer, it’s especially important to allow the entire conversion cycle to unfold before evaluating performance. A user may click on an ad during the day but only complete registration or make a first deposit later that evening or even over the weekend.

Our team also recommends adapting creatives to seasonal user behaviour. Shorter funnels, clear messaging, and offers built around fast or instant-play games tend to perform better during the summer, as they require less time and commitment from users who are often browsing on the go.

Night-Time Traffic: Why a Lower CPC Doesn’t Always Mean Higher ROI

Another seasonal trend in July is the shift in user activity patterns.

Across many Tier-1 markets, longer daylight hours and warmer weather change how people spend their time. Users are generally less active on social media during the day, with engagement gradually moving into the late evening and overnight hours.

Facebook adapts quickly to these behavioural changes, allocating more impressions during peak activity periods — typically between 10:00 PM and 3:00 AM local time.

For affiliates, this can initially look like an opportunity:

• lower CPC;
• higher traffic volume;
• more registrations.

However, these metrics don’t necessarily translate into better campaign performance. A lower acquisition cost doesn’t automatically mean higher-quality traffic or stronger long-term profitability, which is why it’s important to evaluate the full conversion funnel rather than relying on CPC alone.

During late-night hours in Tier-1 markets, additional factors can affect deposit conversion:

• users may reach their daily card spending limits;
• banks often perform scheduled maintenance and security updates overnight;
• declined payment rates tend to increase.

As a result, affiliates may see a high number of registrations while the conversion rate from registration to first deposit declines.

The N1 Partners Approach

At N1 Partners, we don’t recommend limiting campaigns to night-time hours through dayparting simply because CPC appears lower.

While daytime traffic is often more expensive, users acquired during the day and early evening are generally more likely to complete meaningful deposits and deliver stronger long-term value. Rather than optimizing for the lowest acquisition cost, we recommend evaluating traffic quality across the entire conversion funnel and optimizing for overall campaign profitability.

Metrics That Help You Spot Problems Before Your Competitors

Today, Facebook campaign analysis goes far beyond CTR, CPC, and registration volume. If a campaign continues to generate high-quality traffic while ROI starts to decline, the issue isn’t necessarily on Facebook’s side.

At N1 Partners, one of the earliest warning signs we monitor is payment infrastructure performance. Changes in payment metrics often reveal underlying issues before they become visible in overall campaign results.

The first metrics we analyze include:

During the summer, banks in Tier-1 markets regularly update their payment gateways, adjust transaction limits, and introduce changes to payment processing. Even a 5–10% increase in the Decline Rate over a few hours can indicate an underlying technical issue.

Teams that focus solely on the number of first-time deposits often detect these problems too late. Monitoring Success Rate and Decline Rate allows affiliates to identify issues much earlier and adjust their campaigns before performance is significantly affected.

Why It’s Harder to Kill Underperforming Campaigns in July

During the summer, finding a new winning campaign is often easier than knowing when to stop running an existing one. Lower CPCs driven by reduced competition in Facebook’s ad auction can create the illusion that a temporary performance dip will eventually correct itself.

In reality, many affiliates fall into the trap of delayed conversions, attributing weaker results solely to seasonality. More often, the issue lies with the traffic itself rather than the product. During the summer, Tier-1 users respond differently to gambling creatives, while Facebook’s algorithms gradually optimize delivery toward less engaged audiences.

Instead of continuing to scale a declining campaign in the hope that retention will improve later, it’s usually more effective to pause underperforming setups early and reallocate budget to testing new angles and creatives that better match July’s seasonal demand.

Deep Localization: Which GEOs Need It Most?

These seasonal shifts are particularly noticeable in mature Tier-1 markets such as Germany, Austria, and Canada.

Users in these markets have been exposed to gambling advertising for years. They’ve seen countless welcome bonuses, promotional offers, and product concepts, making it much harder for generic campaigns to stand out. Simply increasing a welcome bonus is no longer a meaningful competitive advantage.

At N1 Partners, we take a broader product-driven approach that focuses on:

• deep product localization;
• personalized retention strategies;
• VIP mechanics;
• local payment methods;
• a user experience tailored to the specifics of each market.

Summer also changes how users interact with products. People spend more time away from home, rely more heavily on mobile devices, and switch between content more quickly. At the same time, major sporting events remain a powerful driver of engagement. Products optimized for mobile, fast gameplay, and user journeys that naturally fit summer behaviour tend to deliver the strongest results.

At the same time, lower-cost traffic in Latin America and Asia can be misleading. High registration volumes don’t necessarily translate into strong profitability, especially when optimization focuses on installs or registrations rather than first-time deposits and long-term player value.

Why Brands Are Prioritizing Quality Over Volume

Over the past few months, brands have significantly changed the way they evaluate affiliate traffic. The focus has shifted from traffic volume to user quality and long-term value.

Today, affiliates are increasingly expected to provide transparent source-level reporting, full-funnel analytics, traffic segmentation, and insights into the quality of the acquired audience.

As a result, the best commercial terms are no longer reserved exclusively for the largest affiliates. 

According to N1 Partners, the key differentiators today are:

• strong expertise in traffic analytics;
• the ability to quickly identify changes in the registration-to-deposit conversion rate;
• fast campaign optimization and decision-making;
• stable LTV and healthy DepSum/Payout economics;
• transparent communication between affiliates and affiliate managers.

This approach enables long-term partnerships and sustainable growth—even without continuously increasing traffic volumes.

Key Takeaway

Seasonality changes user behaviour, Facebook’s algorithms adjust traffic distribution, and traditional advertising metrics are no longer enough to evaluate campaign performance.

At N1 Partners, we recommend taking a full-funnel approach by looking beyond CTR, CPC, and registration volume. Instead, evaluate user cohorts, Success Rate, Decline Rate, deposit quality, and overall ROI to make more informed optimization decisions.

Work with N1 Partners and Turn Insights into Results

• 14+ casino and sportsbook brands with strong Reg2Dep conversion
• 10+ Tier-1 GEOs
• CPA up to €700 and RevShare up to 55%, plus NNCO for top-performing affiliates

Be number one with N1!

Delulu Gaming

While DELULU’s official market debut is scheduled for July 13, the studio’s games have already begun rolling out on Stake, one of the world’s best-known crypto iGaming platforms.

With thousands of games already competing for players’ attention, appearing on Stake before an official market launch is a crucial early milestone. It highlights the industry’s interest in DELULU’s debut portfolio and gives the studio immediate visibility on one of the most reputable online gaming and sportsbook brands.

The July 13 hard launch will officially introduce DELULU to the global iGaming market, but the studio’s early arrival on Stake demonstrates that its content is already finding its place across leading operator platforms.

DELULU enters the market with a premium portfolio where every game has its own identity. Bold visual direction, interactive mechanics, and player choice turn players into participants offering the content that stands out in competitive lobbies. Flexible RTP configurations and promotional features help operators adapt content across different markets and keep players engaged over time.

Arthur Sheikhaliev, CEO of DELULU Gaming, commented: “Stake is a highly recognised brand in the iGaming industry, and seeing DELULU appear there ahead of our official launch makes this milestone especially meaningful for us. For a young studio, starting on a platform of this scale is a strong vote of confidence in both our games and our vision. We believe great games don’t have to wait months to prove their value. We built DELULU to bring fresh ideas, bold creativity, and gameplay that players remember.” 

The launch on Stake is only the beginning. DELULU is continuing to expand its operator network while preparing new game releases, with additional market entries and platform launches already in the pipeline.

About DELULU 

DELULU is a new-generation iGaming game studio focused on delivering high-quality, distinctive gaming experiences. The game studio creates games with bold visuals, tight mechanics, and math engineered for emotional impact. DELULU knows how to win long-term operator trust through titles that players recognize, streamers love to showcase, and the market can’t ignore.

Delulu Gaming

An unforgettable evening, more than 250 industry leaders, and the perfect beginning to a new story in iGaming. DELULU Gaming recently hosted its exclusive Soft Launch Dinner at Alba London, welcoming 250+ partners and C-level executives to an invitation-only celebration that combined exceptional hospitality with the studio’s distinctive creative identity.

The Soft Launch Dinner was DELULU’s first opportunity to welcome the industry in person. Instead of a traditional corporate reception, the evening brought together senior decision-makers in an exclusive setting. Guests learned more about DELULU’s vision and a debut portfolio where every game is designed to leave its own impression. 

The event was made even more special by the presence of DELULU’s strategic technology partner, SOFTSWISS, who joined the celebration alongside partners, friends, and industry leaders.

Inspired by the Amalfi Coast, Alba London provided the perfect setting for DELULU’s Soft Launch Dinner. Contemporary Italian interiors, live cooking stations, fresh seafood, authentic Italian pizza, and signature cocktails created an atmosphere that felt both refined and effortlessly welcoming. Every detail, from the bespoke DELULU branding to the finishing touches throughout the venue, made the experience unmistakably DELULU.

Looking around, it was clear that many of the industry’s key players were there. Operators, aggregators, platform providers, media, and long-standing partners all came together to celebrate DELULU’s next chapter. Business conversations quickly became more relaxed as guests caught up with familiar faces and made new connections. The evening also opened the door to conversations about future partnerships, upcoming releases, and DELULU’s ambition to create experiences that stay with players.

To mark the occasion, every guest received a bottle of Veuve Clicquot champagne presented in exclusive DELULU packaging, created especially for the event. It was a small gesture of appreciation and a lasting reminder of the studio’s first milestone shared with everyone present.

The Soft Launch Dinner was a memorable introduction of DELULU to the industry. It showed DELULU Gaming’s goal to build lasting partnerships while bringing the DELULU approach beyond the games themselves.

“We wanted our first event to feel exactly like DELULU. Creative, welcoming, and full of personality. Having so many industry leaders and partners come together before our official launch was something truly special for our entire team. Thank you to everyone who joined us at Alba London, celebrated this milestone with us, and helped make it such an unforgettable evening. We’re looking forward to growing together, building new partnerships, and sharing many more great moments in the years ahead.” Arthur Sheikhaliev, CEO at DELULU Gaming.

Following the successful Soft Launch Dinner, DELULU Gaming continues expanding its commercial partnerships and bringing its growing portfolio of distinctive games to operators worldwide.

About DELULU 

DELULU is a new-generation iGaming game studio focused on delivering high-quality, distinctive gaming experiences. The game studio creates games with bold visuals, tight mechanics, and math engineered for emotional impact. DELULU knows how to win long-term operator trust through titles that players recognize, streamers love to showcase, and the market can’t ignore.

викейшинс_роблокс викусик

With less than two weeks remaining until N1 Sport Promo by N1 Partners comes to an end, the biggest sporting events of July are still ahead: the decisive matches of the FIFA World Cup 2026, the Wimbledon Final, the Formula 1 Belgian Grand Prix, and the closing stages of the Tour de France.

During this period, every additional FTD not only increases your overall payout but also boosts your CPA rate.

• SEO & PPC — +€50 CPA for every 10 FTDs, with no cap on CPA increases.
• Facebook, In-App, UAC, ASO, Email & SMS — +€10 CPA for every 30 FTDs, up to +€100 above your base CPA.

The full promotion terms are available via the link below.

The N1 Partners affiliate team has shared practical recommendations to help affiliates make the most of the final stage of the promotion.

Strengthen Campaigns That Already Deliver Results

The final weeks of N1 Sport Promo are the best time to increase the volume of successful campaigns and take full advantage of the promotion’s progressive CPA mechanics.

Focus on traffic sources and creatives that are already delivering consistent results. Their growth can be supported by expanding into additional GEOs, regularly refreshing creatives, keeping offers up to date, and reacting quickly to major sporting events.

Even a moderate increase in high-quality traffic can significantly improve your final payout: the more FTDs you generate before the promotion ends, the higher your CPA rate becomes.

Speed Is a Competitive Advantage

The strongest results typically come from campaigns launched ahead of key matches and kept relevant throughout the tournament. Preparing campaigns before kickoff and responding quickly to shifts in audience interest helps affiliates capitalize on peaks in sports traffic and generate more high-quality FTDs.

Mobile users deserve particular attention during this period, as a significant share of the audience engages with sports content while matches are taking place.

Player Activity Peaks in the Final Hours Before Kickoff

During major sporting events, many users register just a few hours before a match begins. That’s why timely creative updates and a strong focus on the tournament’s most anticipated fixtures are essential for maintaining campaign performance.

Key Sporting Events Before the Promo Ends

The sports calendar remains packed over the coming weeks:

• July 9 — France vs Morocco (FIFA World Cup 2026 Quarter-final);
• July 10 — Spain vs Belgium (FIFA World Cup 2026 Quarter-final);
• July 11 — Norway vs England (FIFA World Cup 2026 Quarter-final);
• July 14–15 — FIFA World Cup 2026 Semi-finals;
• July 19 — FIFA World Cup 2026 Final;
• July 12 — Wimbledon Final;
• July 19 — Formula 1 Belgian Grand Prix;
• Through July 26 — Closing stages of the Tour de France.

Each of these events traditionally drives spikes in search demand, social media engagement, and player interest. As a rule, the best-performing campaigns are those that are already delivering results. The final weeks of the promotion are the ideal time to strengthen them through continuous, data-driven optimization.

Looking for even more scaling opportunities? The N1 Partners team has also prepared a comprehensive July guide featuring the month’s biggest sporting events and practical recommendations to help affiliates plan campaigns more effectively and drive additional Tier-1 traffic.

If you haven’t joined N1 Sport Promo yet, contact your affiliate manager or reach out to LeadGen Chris and make the most of the final weeks of the promotion.

Why choose N1 Partners?

• 14+ casino and sportsbook brands with high Reg2Dep 
• 10+ Tier-1 GEOs
• CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

N1 Partners

N1 Partners team has wrapped up its participation at iGB L!VE London 2026. Over the course of the two-day conference, the company unveiled its new N1 Duality booth concept, presented exclusive art collaborations as part of a capsule collection created with fashion illustrator Clym Evernden, launched the first drop of custom designer toys in collaboration with Yoomoota, and introduced the limited-edition SPLIT: London merch collection.

Special attention was also given to N1 Sport Promo — a campaign for affiliates working with sports traffic and the Prediction Markets vertical.

Over the two days, the conference served as a platform for hundreds of meetings with partners, conversations with industry media, and presentations of new opportunities for scaling affiliate businesses.

N1 Duality: When Art Becomes a Part of Networking

Throughout both days, N1 Partners’ booth remained one of the busiest destinations at iGB L!VE London. N1 Duality concept brought together business networking, contemporary art, and interactive experiences, transforming it into a space for meetings, new connections, and discussions of future collaborations.

The experience centrepiece was a live art performance by British artist Clym Evernden, who has collaborated with global luxury brands including Hermès, Prada, Tiffany, Diptyque, and others. Throughout the exhibition, he created a large-scale artwork directly on the booth walls using his signature continuous-line illustration technique.

Visitors were able to watch the creative process unfold in real time, receive original sketches, signed postcards, and exclusive merchandise from the capsule collection designed specifically for N1 Partners by the artist, including a tote bag, T-shirt, scarf, socks, and scented candles.

Another major premiere was the collaboration with designer and creator Yoomoota, whose works have been exhibited at PAD London, Art Miami, and the Red Dot Museum and featured in Forbes, Hypebeast, Vice, Elle Decor, and Designboom.

Exclusively for the conference, Yoomoota created a collectible designer toy that became part of N1 Partners’ limited-edition gift collection and quickly turned into one of the most talked-about pieces of the brand’s exclusive drop. 

And this is only the beginning — new exclusive designer toys created by N1 Partners and Yoomoota are already in development for SBC Summit Lisbon and SiGMA Europe Rome.

The interactive DICES game, branded giveaways, and an atmosphere of open communication made the booth a natural meeting point for affiliates, clients, and industry professionals throughout the event.

iGB L!VE London 2026 Highlights

iGB L!VE London provided an excellent opportunity to reconnect with existing partners, meet new industry professionals, and discuss future cooperation opportunities.

Among the key outcomes of the conference for the N1 Partners team:

• Presentation of the N1 Duality concept and the new SPLIT: London merchandise collection;
• Exclusive art collaborations with British fashion illustrator Clym Evernden for the capsule collection and designer Yoomoota for the custom collectible toy series;
• Presentation of N1 Sport Promo for affiliates working with sports traffic and the Prediction Markets vertical;
• 300+ meetings with existing and prospective partners;
• 10+ interviews and media productions with leading industry publications;
• More than 2,400 pieces of exclusive merchandise and branded gifts distributed by N1 Partners.

“iGB L!VE London 2026 has been one of the most exciting and productive exhibitions of the year for us. We held dozens of meetings with partners, explored new opportunities for business growth, and received an outstanding response to N1 Sport Promo.

I’d also like to highlight our creative collaborations with designers Clym Evernden, who developed our exclusive capsule collection, and Yoomoota, who created our custom collectible toys. Together, we succeeded in bringing affiliate business, art, and creativity into one shared experience.

We’re grateful to all our partners for the productive meetings we had during this event in London. Face-to-face communication is what lays the foundation for new projects, stronger partnerships, and long-term growth,” said Alexa Bond, Head of Affiliates at N1 Partners.

Collaboration with N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, offering affiliates:

• 14+ casino and sportsbook brands with high Reg2Dep
• 10+ Tier-1 GEOs
• CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

nafe

The mobile proxy market has shifted. The deciding factor is no longer “do you use a proxy?” It is whether your Brazil mobile proxy or Spain mobile proxy setup matches how Meta Ads, TikTok, and iGaming platforms evaluate trust at real scale.

In markets like Brazil and Spain, carrier-grade mobile infrastructure built on CGNAT produces traffic that looks much closer to real human behavior than datacenter routes or generic VPN exits. That changes how accounts are reviewed, kept alive, and restricted.

Why Brazil and Spain mobile proxies behave differently

When we talk about a Brazil mobile proxy or Spain mobile proxy, we are talking about networks where CGNAT is the norm.

In practice that means:

• many subscribers share the same public IP
• IP rotation happens naturally on the carrier side
• traffic history is already mixed with legitimate mobile usage
• the ASN belongs to a real mobile operator, not a hosting provider

Carriers like Vivo, Claro, and TIM in Brazil, and local mobile networks in Spain, create an environment where traffic already looks like a normal phone user. That is why a dedicated 4G or 5G mobile proxy on a real SIM often behaves more naturally than an artificial residential pool or a generic shared gateway.

For Brazilian GEO operations, the baseline is usually a dedicated mobile proxy in Brazil on a real carrier line with an isolated session per account. In Spain, the same logic applies: a mobile proxy in Spain aligned to the European market you are actually running.

Mobile proxies for Meta Ads: why accounts still fail with the “right” IP

In Meta Ads and Business Manager workflows, the most common failure is not the proxy label on the dashboard. It is how the session identity is built.

Even on a dedicated mobile proxy, the platform evaluates more than IP:

• network ASN versus datacenter or hosting traffic
• session stability while authenticated
• browser and device fingerprint
• login and warm-up patterns
• alignment between location, payment method, and account behavior

At scale, a mobile proxy for Facebook Ads is not random IP rotation. It is part of the identity layer. The session needs to stay consistent through the full active cycle. Teams that treat BM seriously usually build that lane with a mobile proxy setup for Facebook Ads and Business Manager, on a separate gateway from spy tools and scraping.

TikTok Ads and mobile proxies: actually mobile-first

TikTok is mobile-first by design. Carrier IP, coherent fingerprinting, and session stability matter more here than in open scraping workflows.

What tends to work at scale:

• one session per production account while it is logged in
• rotation between accounts only after the session is closed
• warm-up and spy traffic on separate routes

IP rotation on mobile is not the problem. CGNAT already puts real users on the same IP. The problem is changing IP mid-login, mid-upload, or mid-billing.

iGaming and Brazil mobile proxies: why session stability matters

On iGaming platforms with active balance, operators look at connection consistency during financial actions, session stability over time, transactional behavior inside the account, and risk patterns tied to the ASN.

In Brazil, mobile traffic runs through CGNAT. A mobile proxy for iGaming works best when each account runs in an isolated session with a consistent IP through the full active period.

Real betting workflows in BR usually rely on a mobile proxy for iGaming in Brazil that stays coherent through deposits, gameplay, and withdrawals, without mixing spy traffic into the same live session.

Mobile proxy vs residential: when each one makes sense

A common mistake is assuming residential always beats mobile.

Mobile proxies have an edge in specific scenarios because they:

• use a real mobile operator ASN
• run inside legitimate CGNAT
• mimic end-user cellular behavior
• avoid typical datacenter or VPN patterns

That matters for Meta Ads, TikTok Ads, iGaming with real balance, and multi-account operations at scale. Residential pools still fit some workflows. Datacenter still fits research and scraping. The choice follows task risk, not forum hype.

The real issue: session architecture

Even with a strong Brazil or Spain mobile proxy, most scale failures come from how the operation is structured.

Typical mistakes:

• mixing scraping with production login in the same active session
• running multiple money accounts on the same sticky session at the same time
• network instability during authenticated flows
• country/IP mismatch against account behavior
• running intelligence and production in the same environment at the same time

A proxy reduces friction when the flow is already designed correctly. It does not fix bad architecture.

Three lanes in practice

Identity (BM, ads, betting with balance): stable IP while the session is open. Rotate between accounts, never mid-login.

Operations (warm-up, posting): semi-stable IP, change only between closed sessions.

Intelligence (spy, SERP, landing pages): free rotation, separate runner, no production credentials.

When to use a Brazil or Spain mobile proxy

Brazil

Brazil mobile proxies show up most often in:

• Meta Ads on Brazilian accounts
• iGaming with Brazil GEO
• local account automation
• workflows tied to national carriers (Vivo, Claro, TIM)

Spain

Spain mobile proxies show up most often in:

• ad campaigns in European markets
• creative and targeting tests in the EU
• regulated European iGaming
• multi-region stacks that still need local mobile context

How to validate in 48 hours

Run a real login on your main account. Keep the IP stable for 24 to 48 hours with the session open. Run spy and scrape only on a separate route.

Log verifications, forced logouts, action blocks, and betting panel instability. If it fails, test proxy class (sticky pool vs dedicated device) before blaming creative or antidetect.

Quick answers

Can mobile proxies scale?

Yes. One session per production account, rotation only after sessions are closed.

Is IP rotation bad?

No. It is normal on CGNAT and essential for research. The issue is rotating during login or billing.

Why Brazil and Spain specifically?

Strong CGNAT, local carriers, and GEO coherence for ads and iGaming in those markets.

Does betting follow the same rules as Meta Ads?

Real balance means Identity lane: stable session, mobile IP in the account GEO, spy kept off the live route.

Closing

4G/5G mobile proxies work because they reproduce real mobile network behavior. Scale is not just infrastructure. It is how identity, operations, and intelligence are separated inside your session architecture.

When that separation is correct, Brazil and Spain mobile proxies become one of the most stable ways to run Meta Ads, TikTok, and iGaming at scale.

This article describes infrastructure patterns for legitimate business operations. Comply with platform Terms of Service and applicable law.

Need Dedicated Mobile Proxies for Brazil or Spain?

If your operation requires stable mobile infrastructure for Meta Ads, TikTok Ads, Instagram, automation, or iGaming, NafeProxys provides dedicated 4G/5G mobile proxies on real carrier SIMs in Brazil and Spain, with unlimited mobile bandwidth, API or link-based IP rotation, and a free 1-hour Telegram trial.

Learn more:

Brazil Mobile Proxies →

Spain Mobile Proxies →

Facebook Ads Mobile Proxies →

Pricing →

Telegram Support & 1-Hour Trial →

N1 Partners

July is not only a month of seasonal shifts and emerging trends; it’s also the perfect time to review the results of the first half of the year and fine-tune strategies for the second half. Summer impacts player behaviour, traffic costs, and the performance of previously successful funnels. What worked during spring may no longer deliver the same results in the summer months, while many seemingly obvious decisions can ultimately lead to budget losses.

In the latest edition of N1 Insights, N1 Partners experts share key market observations for the month: which changes truly matter, where new growth opportunities are emerging, and what affiliates should focus on when working with traffic, brands, and affiliate program development throughout July.

1. Seasonality & Market Dynamics

Facebook

1.1 Which statistical changes are affiliates most likely to misread as false signals in July?
Affiliates frequently interpret seasonal declines in CTR and CR as a sign that a funnel has burnt out. During summer, users tend to browse Facebook more often from mobile devices and take longer to make deposit decisions, which can temporarily reduce conversion rates.

At N1 Partners, account managers recommend analysing cohort performance before deciding to pause campaigns. In July, shorter funnels and creatives tailored to summer consumption patterns tend to perform best.

1.2 Does the increase in nighttime player activity mean it’s time to scale traffic buying?
Not necessarily. In July, Facebook often allocates more impressions to evening and nighttime hours, while CPC may decrease. However, lower-cost traffic does not always turn into quality deposits.

During nighttime hours, users are more likely to complete impulsive registrations while postponing deposits. Additionally, Tier-1 banking systems frequently conduct technical maintenance during these periods. This is why relying solely on low CPC can be risky. A much more effective approach is evaluating campaigns based on deposit performance while allowing the algorithm to optimise throughout the entire day.

1.3 Which metrics help identify problems before competitors spot them?
The most valuable leading indicators today are Success Rate and Decline Rate. If Facebook continues delivering high-quality traffic while ROI starts declining, N1 Partners first reviews the payment infrastructure. An increasing Decline Rate often reveals issues long before they impact FTD volumes.

1.4 What’s more difficult in July: identifying new opportunities or cutting underperforming campaigns in time?
Letting go of old funnels is often harder.

Finding new opportunities during summer is actually easier. Reduced auction competition on Facebook lowers CPCs, making it possible to identify promising funnels faster.

Many media buyers fall into the “delayed conversion” trap. When a proven Tier-1 setup starts losing money, buyers often attribute it to temporary seasonal fluctuations. In reality, the issue is more often linked to changing audience behaviour and Facebook optimisation shifting toward lower-quality traffic.

As a result, successful teams tend to cut underperforming campaigns faster and reallocate budgets into new testing opportunities.

Media Buying

1.5 How much shorter is the successful funnel lifecycle compared to the beginning of the year?
The lifecycle of the funnel itself has remained relatively stable. However, creatives burn out significantly faster. The winning teams are those that continuously test fresh concepts and rapidly refresh their creative assets.

1.6 Which internal KPIs become the most important when making budget scaling decisions in July?
When scaling campaigns, the most critical factors become cohort-based traffic quality, payback periods, conversion stability, and long-term ROAS, not just acquisition costs.

1.7 Which media buying processes are likely to have the biggest impact on performance this month?
Decision-making speed becomes the key competitive advantage. The faster a team moves from hypothesis testing to result analysis and scaling, the higher its chances of maintaining an edge in the market.

2. GEOs & Market Maturity

Facebook

2.1 Which GEOs are becoming increasingly difficult to impress with new offers?
Primarily mature Tier-1 markets such as Germany, Austria, and Canada.

Users in these markets are already accustomed to standard bonuses and conventional offers. To maintain strong conversion rates, N1 Partners team focuses not only on the offer itself but also on deep product localization, including VIP systems and personalized retention mechanics tailored to player behavior.

Without a strong product foundation on the brand side, it is becoming virtually impossible to impress Tier-1 audiences with new packaging alone.

2.2 Which GEOs are likely to be driven more by local context than the strength of the offer itself this July?
Spain, Italy, and Portugal stand out in this regard.

Summer-specific factors such as high temperatures, vacation periods, and shifting user habits significantly influence player behavior in these markets. Mobile traffic volumes increase noticeably, while fast-paced gaming experiences and products adapted to summer lifestyles perform particularly well.

In many cases, bonus size becomes secondary, while convenience, speed, and overall user experience become the primary drivers of conversion.

2.3 Which markets may currently be overestimated from an affiliate perspective?
Certain markets across Latin America and Asia.

Despite low traffic costs and high registration volumes, these GEOs can generate weak ROI and declining LTV without proper traffic quality control and FTD-focused optimization.

PPC, SEO and ASO

2.4 Where is it currently easier to test new approaches without significantly increasing risk exposure?
New affiliates are advised to begin with selected Tier-2 and Tier-3 markets to gain a better understanding of core metrics and build sustainable economics.

Among larger markets, AU, CA, and NZ continue to offer strong opportunities. More challenging yet exceptionally high-quality markets include DE, AT, CH, and NO.

2.5 Are there any GEOs where organic acquisition channels are gaining momentum?
Yes. This trend is particularly visible in Australia, Germany, Austria, and Canada.

Despite the rise of AI-powered search and ongoing SERP changes, high-quality SEO projects and ASO-driven acquisition strategies continue attracting players with strong retention potential.

3. Traffic Sources & Audience Quality

PPC, SEO and ASO

3.1 Which traffic sources are currently delivering players with the highest retention potential?
SEO and PPC remain the highest-quality acquisition channels because they target existing demand. Users actively search for products and arrive with a clear intent to play.

SEO review sites targeting broad industry-related keywords perform particularly well because players are still in the consideration stage and actively comparing operators. PPC traffic can deliver comparable quality when semantic targeting is properly optimised.

ASO is becoming increasingly important. Once an app is installed, interaction with the brand becomes more frequent, positively impacting retention rates.

3.2 What factors have the greatest influence on player trust before conversion?
Today’s users evaluate operators much more carefully before registering. The strongest trust drivers include brand reputation, transparent bonus terms, product localisation, support for local currencies, and familiar payment methods.

3.3 How is the role of organic traffic evolving within the overall acquisition mix?
Organic traffic remains one of the most stable sources of high-quality audiences.

Moreover, organic acquisition today extends beyond SEO and increasingly includes ASO. While the market gradually moves away from dependence on a single channel toward diversified acquisition strategies, organic traffic continues to deliver strong LTV and sustainable long-term value.

3.4 Are there signs that the industry is moving toward more sophisticated multi-channel acquisition models?
Yes, those signals are already emerging. Although the industry has not yet fully transitioned to complex multi-step funnels, movement in that direction is becoming increasingly visible.

Discussions around integrating SEO, mobile apps, content platforms, and other user touchpoints are becoming more common. While large-scale case studies remain limited, the potential of multi-channel models looks highly promising, especially given increasing competition for high-value players.

3.5 Which skills will be most valuable for affiliates in the second half of 2026?
AI proficiency has already become a mandatory skill. Artificial intelligence accelerates data analysis, hypothesis testing, and workflow automation. Equally important are analytical thinking, understanding of LTV metrics, and the ability to adapt quickly to market changes.

4. Brand Positioning & Marketing in iGaming

4.1 How much harder will it be for iGaming brands to stand out in July amid growing competition and increasingly similar offers?
This July is expected to be one of the most competitive periods of the year for the iGaming industry. It is a major sports month: the FIFA World Cup reaches its decisive stages, while Wimbledon begins. Traditionally, these events drive increased player activity and intensify competition, particularly within the sports betting vertical.

Standing out becomes more difficult for both B2C operators and B2B businesses. Many operators launch betting-focused bonuses, tournaments, and promotional campaigns, while affiliate programs introduce enhanced commission structures for sports traffic. The offers themselves often look remarkably similar in both mechanics and perceived player value.

Under these conditions, the strongest advantage belongs to companies with established brand recognition and trust, those that have been building long-term relationships well before the start of the high season.

N1 Partners, for example, launched the N1 Sport Promo featuring boosted rewards for sports and prediction traffic as part of the company’s long-term strategy and broader promotional roadmap aligned with seasonal market trends.

4.2 Which marketing mistakes could prove especially costly for brands in the second half of the year?

Five major mistakes stand out:

• Failure to adjust strategy based on H1 results.
  The market evolves too quickly to rely on outdated assumptions. Continuous evaluation of channels, formats, and messaging through the lens of unit economics and business objectives is essential.
• Overreliance on short-term promotional campaigns.
  Without strong loyalty programs, retention initiatives, and LTV optimization, sustainable growth is impossible in both B2C and B2B sectors.
• Lack of an omnichannel approach.
  Dependence on a single communication channel increases risk and limits scalability.
• Using outdated creative assets.
  Repetitive visual concepts lose effectiveness rapidly in highly competitive environments.
• Excessive use of AI-generated content without editorial refinement.
  While AI significantly accelerates content production, human expertise remains essential. Without proper review and enhancement, content becomes generic and engagement rates decline.

4.3 What new growth opportunities could emerge for brands in H2 2026?

Traffic diversification remains one of the most important growth opportunities.

There is no universally effective acquisition source. Success depends on combining multiple channels and continuously optimizing their performance.

At N1 Partners, this approach is applied both in daily affiliate management and promotional campaign development. New traffic sources are constantly tested, mechanics are adapted to specific traffic types, and the strongest-performing funnels receive additional investment.

Another major industry-wide trend is worth highlighting: CPI in the mobile segment continues to rise. iGaming products are no longer competing solely against each other—they are also competing against the broader mobile gaming ecosystem.

As a result, the growth model itself is changing. The focus is shifting away from simple user acquisition toward long-term user value, including LTV, retention, and engagement depth. This trend is expected to strengthen further, making it increasingly important for affiliate programs to align their strategies accordingly.

The industry is moving toward a hybrid marketing model, where affiliate traffic acquisition, long-term partnerships, and performance marketing activities are combined with stronger investments in brand development and product positioning.

July once again reinforces the industry’s core trend: the winners are those who systematically build and optimise traffic operations, analytics, and brand strategy.

During the second half of the year, the key drivers of success will remain traffic source diversification, audience quality, LTV optimisation, and the ability to adapt quickly to market changes. According to N1 Partners experts, these areas will define the next stage of growth for iGaming businesses.

Work with N1 Partners and turn insights into measurable results

• 14+ casino and sportsbook brands with high Reg2Dep 
• 10+ Tier-1 GEOs
• CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

N1 Partners

Summer 2026 is set to be one of the hottest periods for sports traffic, with every major sporting headline creating fresh scaling opportunities for affiliates.

N1 Partners is launching the first edition of the N1 Sports Digest series, featuring an up-to-date sports calendar along with practical traffic-driving insights from industry experts to help partners make the most of the hot season. Use this calendar to plan your campaigns and maximize your earnings with N1 Sport Promo running from June 10 to July 20.

Summer 2026 sports calendar

June

July

August

Expert insights on sport traffic

N1 Partners team gathered key tips from industry experts. They’ll share what affiliates should focus on and how to maximise profitability throughout the summer 2026 sports season.

Daria Smirnova, Affiliate Team Lead, N1 Partners

Season trends and peculiarities:

• The biggest highlight of summer 2026 will be the expanded FIFA World Cup format. With more participating nations, new audiences and GEOs that have historically been less engaged with football-related content will enter the spotlight. This creates additional opportunities for testing and scaling.
• Special attention should be paid to localisation. Thanks to the expanded geography of the World Cup, audiences will become less universal, making language adaptation, localised creatives, and region-specific triggers even more important for campaign performance.
• It is essential to prepare multiple creative concepts for different sports and audience segments rather than building an entire strategy exclusively around football.
• Despite the massive interest surrounding the World Cup, affiliates should not limit themselves to football. Audience attention throughout the summer will also be focused on tennis, including Wimbledon, as well as major esports tournaments in Counter-Strike, Dota 2, VALORANT, and other disciplines.
• Esports may become a particularly attractive direction due to its younger audience and relatively lower CPMs across a number of GEOs.
• The season will be packed with major events, meaning competition for user attention will intensify. As a result, creatives and offers are likely to burn out faster than during regular periods.

How to maximise profit: 

• Leverage not only football-related news hooks but the entire summer sports calendar.
• Continuously test new GEOs and audience segments that may show increased interest driven by major international sporting events.
• Focus on retaining users between matches and tournament stages. During quieter periods, virtual sports, fast-paced simulations, and similar engagement mechanics often perform exceptionally well.
• Take advantage of additional seasonal opportunities. For example, N1 Sport Promo covers the biggest sporting events of the summer and offers increased payouts for sports traffic, including Prediction Markets traffic.

Vlad Chernov, Deputy Head of Affiliates, N1 Partners

Season trends and peculiarities:

• Summer 2026 is set to become one of the most event-packed sports seasons in recent years. Users will be drawn to FIFA World Cup matches, headline UFC events, and numerous other international competitions.
• The major sporting events’ abundance creates an almost continuous stream of audience interest while simultaneously increasing competition for user attention.
• In an environment of heavy information overload, it is especially important to monitor the news cycle closely, including roster changes, athlete injuries, match postponements, and other developments that may influence audience behaviour.
• Major tournaments always carry the potential for unexpected outcomes and major upsets, where favourites are eliminated earlier than expected and underdogs achieve the best results in their history.

How to maximise profit: 

• Plan campaign launches in advance and prepare for peak periods of sports-driven demand.
• Avoid focusing on a single tournament and instead capitalise on opportunities across the entire sports calendar.
• Continuously test new traffic combinations and evaluate performance based on EPC rather than focusing solely on bid amounts.
• Utilize additional monetization opportunities throughout the sports season. In particular, participation in N1 Sport Promo can increase overall profitability through enhanced payouts and special conditions for sports traffic.

Ksenia Gaikova, Team Lead BDM, Alfaleads Network

Season trends and peculiarities:

• When working with major sporting events, it is important to remember that the highest traffic volumes typically occur during the opening stages of a tournament rather than during the final rounds. Users are most actively supporting their favourites when the number of participants is at its maximum.
• For affiliates who primarily work with casino traffic and want to capitalise on the sports wave, choosing partners with strong retention mechanisms is especially important. This makes it possible not only to monetise sports-related interest in the moment but also to effectively cross-sell users into other products.
• Conversion rates during sporting events can exceed standard benchmarks, but media buying economics differ significantly from casino traffic. As a result, bidding strategies require additional adjustments to account for the specifics of the sports vertical.
• During major events, virtually every market participant is working with the same news hooks and narratives. Therefore, bonuses, promo codes, boosted odds, themed landing pages, and other promotional tools become critical competitive advantages.
• The market continues to evolve rapidly while traffic source stability declines. Under these conditions, the strongest teams will be those capable of adapting quickly to emerging trends and adjusting their strategies in real time.

How to maximise profit: 

• Launch campaigns as early as possible rather than waiting for the decisive stages of tournaments.
• Work with partners that offer strong player retention and high-performing retention funnels.
• Adapt bidding models and acquisition strategies to the specifics of the sports vertical.
• Fully integrate the advertiser’s marketing advantages into your funnels.
• Closely monitor trends and test new approaches before competitors have the opportunity to scale them.

Roman Cpa Kill, Founder & CEO, THE GODS GROUP

Season trends and peculiarities:

• Prediction Markets should not be viewed as a separate vertical. Instead, it represents another monetisation tool that naturally complements traditional sports traffic.
• The key success factor is the ability to react quickly to trends, breaking news, and major sporting events.

How to maximise profit: 

• Identify new opportunities and market inefficiencies before competitors do.
• Test hypotheses quickly and avoid delaying the launch of new traffic combinations.
• Adapt creatives rapidly to align with current sports narratives and trending topics.
• Scale successful campaigns immediately after validating results in order to maximise performance during periods of peak demand.

Considering the density of the sports calendar and the enormous potential of Tier 1 GEOs, summer 2026 is one of the most promising periods for scaling sports traffic.

For affiliates looking to secure higher payouts on sports and Prediction Markets traffic, N1 Sport Promo can serve as an additional monetization tool, where increased FTD volume directly impacts CPA rates.

The summer sports season has already started — join N1 Sport Promo!

N1 Partners

June offers one of the biggest traffic opportunities of 2026. The start of the FIFA World Cup, combined with the NBA Finals, Formula 1 races, Wimbledon, UFC Freedom 250, and major esports tournaments, creates a unique environment for affiliates looking to scale sports and prediction traffic.

With the FIFA World Cup 2026 driving global attention and audience engagement to seasonal highs, N1 Partners is launching the N1 Sport Promo from June 10 to July 20 to help affiliates maximise results during the busiest period of the sports calendar. 

Key Sports Events in June

N1 Partners team has selected the most important events of the month to help affiliates plan campaigns and drive traffic effectively.

Soccer

The FIFA World Cup dominates the sports calendar and is expected to generate the highest engagement levels of the year.

11.06–19.07 | FIFA World Cup 2026

Key opening-stage matches:

• 11.06 | Mexico vs South Africa
• 12.06 | Canada vs Bosnia
• 13.06 | USA vs Paraguay
• 14.06 | Brazil vs Morocco
• 14.06 | Germany vs Curacao
• 15.06 | Netherlands vs Japan
• 16.06 | France vs Senegal
• 17.06 | Argentina vs Algeria
• 18.06 | England vs Croatia
• 20.06 | Netherlands vs Sweden
• 21.06 | Germany vs Ivory Coast
• 24.06 | England vs Ghana
• 25.06 | Scotland vs Brazil
• 26.06 | Ecuador vs Germany
• 27.06 | Uruguay vs Spain
• 28.06–04.07 | FIFA World Cup Round of 32

MMA 

UFC Freedom 250 will make history as the first UFC event ever held at the White House. Set against one of the most iconic landmarks in the world, the event will bring together elite fighters, championship bouts, and a unique atmosphere to celebrate America’s 250th anniversary.

• 14.06 | UFC Freedom 250

Basketball

The NBA Finals remain one of the strongest traffic drivers for North American audiences. 

• 04.06–20.06 | NBA Finals Series Begins

Tennis

June combines the final stages of Roland Garros with the beginning of the grass-court season and Wimbledon.

• 08.06–14.06 | WTA London
• 29.06–12.07 | Wimbledon

Formula 1

In June, Formula 1 continues to generate stable engagement from dedicated sports audiences.

• 14.06 | Barcelona Grand Prix
• 28.06 | Austrian Grand Prix

Esports

Major CS2 tournaments continue attracting valuable younger audiences across Tier-1 markets.

• 02.06–21.06 | IEM Cologne 2026

Cricket

Cricket remains one of the most important verticals for many Tier-1 GEOs.

• 09.06 | Bangladesh vs Australia (ODI)

• 11.06 | Bangladesh vs Australia (ODI)

• 25.06 | England vs New Zealand (Test Series)

How to maximize results from event-driven traffic

June is the beginning of the most anticipated sporting event of the year. With the FIFA World Cup 2026 kicking off alongside the NBA Finals, Wimbledon, Formula 1 races, and IEM Cologne, affiliates have access to a constant stream of high-intent traffic opportunities.

For partners working with N1 Bet, RollXO, and Lucky Hunter via N1 Partners, this creates favourable conditions to attract new players, increase FTD volumes, and scale campaigns across Tier-1 GEOs.

To make the most of June traffic:

• prioritize World Cup matches and key tournament stages that naturally generate the highest audience engagement;
• prepare event-specific creatives and landing pages, and build content and advertising funnels around match predictions, odds, and tournament storylines.
• increase budgets during high-profile fixtures and knockout rounds;
• test both Sports Betting and Prediction Market offers to capture different audience segments;
• monitor performance daily and scale winning campaigns quickly while demand remains high.

June sports traffic insights

June is all about momentum. This period combines multiple large-scale events running simultaneously, creating continuous demand across different sports audiences.

The FIFA World Cup opening weeks are expected to drive the highest engagement, fuelled by match predictions, team analysis, odds, and live betting. While football will dominate traffic, tennis, Formula 1, esports, and basketball offer valuable diversification and additional scaling opportunities throughout the month.

Affiliates who react quickly to event-driven demand and adapt campaigns to specific sports audiences are likely to see the strongest results during June and the opening stages of the World Cup.

Top promos for N1 Partners projects in June

Every month, N1 Partners launches a series of seasonal promotions across key brands to help partners increase conversions and maximise the value of the traffic they drive to these offers.

Golden Rush Lottery (RollXO, N1 Bet)
Period: 03.06–23.06
Prize pool: €120,000

Summer Rush Lottery (RetroBet, Jet4Bet, Spirit Casino, SlotLounge)
Period: 09.06–14.06
Prize pool: €30,000

Hall of Champions Tournament (Goldex Casino)
Period: 11.06–14.06
Prize pool: €1,500 + 1,000 FS

Celestial Constellation Lottery (Lucky Hunter)
Period: 12.06–21.06
Prize pool: €5,000 + 2,000 FS

Trophy Chase Lottery (SlotLords, SlotsMines)
Period: 17.06–23.06
Prize pool: €7,000 + 3,000 FS

Wanna learn more? Contact your manager right now!

Join N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.

N1 Partners

N1 Partners has been shortlisted for the G Gate Awards 2026 in three categories. Following the first round of voting, N1 Partners remains in the race for victory in the following nominations:

• iGaming Advertiser of the Year

• PR Campaign of the Year

• Event of the Year

Reaching the final stage of the G Gate Awards 2026 reflects N1 Partners’ key achievements over the past year, including the growth of its affiliate program and product portfolio, the launch of the N1 Puzzle Promo with a €500,000 prize pool, and the organisation of the “Because We Can” Grand Final during iGB Affiliate Barcelona.

The second and final voting round is now open and will run until June 22. The winners of the awards will be determined at this stage, and every vote counts.

How to Vote for N1 Partners

Supporting N1 Partners in the final round takes just a few clicks:

1. Visit the G Gate Awards website.
2. Select N1 Partners in the following categories:
   • iGaming Advertiser of the Year
   • PR Campaign of the Year
   • Event of the Year
3. Click the “Vote” button.
4. Enter your phone number.
5. Confirm your vote via the incoming call or Telegram verification code.

Support N1 Partners at the G Gate Awards!

Each of these nominations reflects the work of the N1 Partners team, the trust of our partners, and the support of a community that continues to grow alongside the company.

There is not much time left until the final voting stage closes.

Your vote is very important — thank you for the support!

Why work with N1 Partners: 

• 14+ casino and sportsbook brands with high Reg2Dep 
• 10+ Tier-1 GEOs
• CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!