How to get more followers on Instagram

Hello! AFFHUB is here to talk more about social media, specifically Instagram. 

Social media is very popular right now. Many bloggers and various businesses have been developing here for a long time. Instagram has become both a source of big money and entertainment. But there is another point. What is it?

If you are trying to actively develop your social networks and have accounts on both Instagram and TikTok, you may have noticed that views, followers, and other activity accumulate faster on TikTok. That is why TikTok is quite a strong competitor for Instagram. 

The “golden age of Instagram” was between 2015 and 2018. Around that time, it was very easy to promote yourself and gain an audience relatively quickly and for free. Why? At least because it was the platform’s formative period. There weren’t a bunch of “identical” bloggers, and it was much easier to interest the audience than it is now, when it seems that you can’t come up with anything new. 

Previously, Instagram was purely for posting photos, which were promoted quite well in general recommendations. Later, stories appeared, which began to greatly increase activity on accounts. And then the developers introduced a new feature to the social network, called Instagram Reels.

Yes, we’ve seen this somewhere before. Maybe on TikTok? 

The thing is, with its rapid growth, TikTok has shown that the short video feed format is very interesting and, we would even say, addictive for users. That’s why other social networks started using this feature.

With the advent of Reels, Instagram’s development has been given a second wind. Now it is truly a social network for big earnings. But you have to get there somehow. How? It is important to know the key points that will help you move forward quickly and effectively. 

Many people are interested in how to increase instagram followers fast. 

Now we will try to figure this out and consider instagram engagement strategies.

Instagram growth tips 2025

Firstly, we need to grow instagram audience organically without cheating and similar tricks.

Therefore, we have compiled the most relevant tips on how to develop your blog effectively and reach a larger number of active followers. 

Developing a marketing strategy

A good marketing strategy is the key to successful development on social media.

It is important for you to understand your goal. Perhaps you want to increase your number of followers because you are an influencer. Maybe you need more sales, etc. 

When you see your goal in front of you, you will immediately understand how to move forward, what content to create, what to focus on, etc.

Instagram engagement strategies include making creative content that will “draw” people in. It’s all about memes, interactive content, posts that ask for users’ opinions, etc.

Understand your target audience

Firstly? You need to track Instagram statistics, where you will see which target audience prevails.

Pay attention to location, age, gender, etc. However, this is a more general way of researching your target audience.

It is best to directly view the accounts of people who actively follow you and interact with your content in a certain way. 

Find answers to the questions:

• Who are these people? 
• What do they do? 
• What are they interested in? 
• What do they like? 
• Where do they live? 
• How often do they use Instagram?
• What are their pain points? 
• etc.

This will help you better understand which audience to target with your content. 

Your personal brand is your face

Here we can talk about both a brand from a business perspective and a personal blog.

Think about your own story.

How did you get started? Why did you decide to do this? How did you overcome your doubts and fears? And so on.

You need to start sharing this information with your audience. Among your subscribers, there are definitely people who don’t just view your content, but are inspired by you and want to be like you. They are interested in hearing about how a person started their journey, because someone wants to start blogging but doesn’t know how to approach it correctly. 

When people are faced with something unknown and are afraid to start, they like to hear from someone more successful about the same fears. Admit it, it’s always nice to realize that you’re not alone and that everyone has been through it.

But that’s not all!

The story is just the beginning. Next comes what sets you apart from others.

So if you are a beginner and don’t have a “clear” and recognizable brand, it’s time to develop one.

Think about how you can interest your audience. What are your unique features? Why you and not someone else? 

Instagram users will clearly give more preference to those who “shine” among the crowd than to those who do not stand out at all and do exactly the same thing as everyone else.

Therefore, at the beginning of your career, your main task is to become recognizable.

Make people remember you. 

The visuals of your Instagram profile 

This point is closely related to the previous one, as visuals are part of your brand.

Aesthetic visuals are about recognition.

If you want to learn more about how to create attractive and unique visuals, we wrote about this in our previous article.

Infographics and memes

Aesthetics are cool, but don’t forget that social media users love themed memes and similar entertaining posts. What’s more, they often repost them to their stories or forward them to friends. This can significantly increase your reach and attract a larger audience to follow you.

Keep up with trends 

Trendy content always goes viral quickly, but it also loses its relevance just as quickly when something new comes along.

That’s why you should actively follow all the latest developments on the platform and be one of the first to use it for your content.

Then your content is more likely to be featured in recommendations, where a bunch of new people will see you.

It’s great if you can adapt a viral trend to your own style. If you do it well, increased attention to your brand is guaranteed. 

Show reality and behind the scenes

Nowadays, social media values sincerity and authenticity above all else.

The days of “successful success” are rapidly fading, as users are often outraged by it. They are shown an ideal picture, when in most cases it is just an illusion. Many people lose faith in themselves when they see an 18-year-old buying a new car/apartment, etc. However, things are not always as easy and perfect as they seem.

So show authenticity. Show your failed attempts while recording content, talk about your own worries and failures at the beginning of your journey, etc.

This way, you strengthen people’s trust in you. You become not just a pretty picture that looks like a dream, but a virtual friend whose blog can inspire, lift your spirits, and make you believe in yourself.

Creating a content plan 

Regular posting is a crucial element of your instagram engagement strategies. If you post one story per month and one post every six months, it’s clear that nothing will happen.

Write a plan for the month ahead with ideas for posts, stories, and reels. Developing social media is a full-time job that requires a lot of attention and time. Therefore, make it a habit to have a content plan ready before each new month and follow it.

Your content should not only be abundant, but also interesting, high-quality, perhaps informative, etc.

If people see exciting new posts from you every day, they will want to stay with you longer.

Promote your Instagram using other social networks 

This way, you will transfer traffic from one page to another.

For example, you have a TikTok account where you have a large audience, but your Instagram is “asleep.” 

Just talk about your Instagram, advise people to subscribe, and in a couple of seconds explain why users should visit it. 

As we have already mentioned, it is sometimes easier to gain an audience and achieve high activity much faster on TikTok. This is because the algorithms work slightly differently there. 

If you would like to learn more about how TikTok algorithms work, we have dedicated another article to this topic.

“But what if I don’t have other social networks?” — Create them!

It is better to develop on different platforms right away and start transferring your audience from one to another from the very beginning. This way you will grow instagram audience organically 

Let’s also mention Pinterest here.

This is especially relevant for those who run an aesthetic blog with unique content. Just upload the same content to Pinterest and leave a link to Instagram.

This is a social network where simply beautiful photos can spread around the world. They will be saved and reposted, and you will earn the title of “Pinterest person” and be able to increase instagram followers fast.

Collaborate with influencers/brands in your niche

There are several options for such collaboration.

If you are a complete beginner, you can look for bloggers who are similar to you, who have a little more than you, but not much.

This way, you can agree on mutual PR or purchase inexpensive advertising for your profile.

If you already have a good audience, establish communication with those who are approximately at your level and in your field. Make interesting collaborations — this always causes a pleasant surprise among subscribers. Especially if they follow both you and another blogger, and then suddenly see you together.

Instagram Reels

Well, it’s a real base.

Reels are very well promoted in recommendations. This automatically increases your reach and attracts more people. As practice has shown, people like to watch short videos, where 15 seconds can contain more useful information than an hour-long YouTube video.

Here you can turn on your imagination and shoot whatever you want. Aesthetic videos (for example, if you have your own business), informative, funny, and just everyday life. 

There can be countless ideas.

Especially if you interpret it in line with current trends, you have a good chance that your video will go viral on Instagram (and beyond).

Setting up targeted advertising 

This point is for those who want to invest in promotion right away and figure out targeting.

However, it is a very good way to promote, and if used correctly, you are guaranteed to gain subscribers.

If you are interested in how to become a targeting specialist and how to promote social networks effectively, we have written about this in our other article.

Best time to post on instagram 2025

Many people are interested in when it is best to post content.

However, there are some nuances here.

Firstly, if the content is high-quality and viral, it doesn’t matter when you post it. Whether it’s 6 a.m. on Saturday or 2 a.m. on Wednesday. Either way, it will be promoted, and it’s worth considering the initial period when fresh content is checked by algorithms and promoted as it should be.

Secondly, it’s individuality.

If your goal is to increase the activity of your subscribers, track your own statistics.

See which days and hours have more interaction. That’s when you should post content.

This directly depends on who your audience is and what they do.

You need to predict this in advance. Put yourself in your followers’ shoes and understand when it would be most convenient for them to pay attention to your posts, considering their lifestyle, work, etc.

In conclusion

We hope that these instagram growth tips 2025 will help you develop quickly and effectively on this platform.

In conclusion, here is a brief guide on how you can turn Instagram into a source of income, not just entertainment.

• Set a goal and strategy. Determine why you need Instagram: sales, recognition, inspiration — this will help you understand what content to create.
• Research your audience. Analyze statistics, review subscriber profiles, and tailor content to their interests and habits.
• Develop your personal brand. Share your story, uniqueness, and values — this forms an emotional connection with your subscribers.
• Take care of the visuals. A recognizable style + high-quality photos = memorability.
• Use Reels. Shoot short, dynamic, and trendy videos — this is one of the most effective ways to get into recommendations.
• Be sincere. Show real life, behind the scenes, and don’t idealize — this builds trust.
• Plan your content. Work with a content plan a month in advance so that your posts are regular and diverse.
• Redirect traffic. Promote Instagram through TikTok, Pinterest, and other social networks.
• Collaborate. Collaborate with bloggers and brands in your niche — this will help expand your audience.
• Post at convenient times. Study analytics and post when your audience is most active.