How to work with CFT from Viber: traffic source overview

People are used to the fact that messengers are intended exclusively for communication or viewing news, various thematic content in channels, etc.

However, many people do not even realize that everyone’s favorite Telegram, Viber, and WhatsApp are places where webmasters actively drive traffic and promote advertisements.

Today we will talk about Viber. How they promote here and what are the features of the source — read on right now!

Viber as a source of traffic

First, it’s no secret that Viber isn’t as popular these days as Telegram, especially in affiliate marketing. But that doesn’t mean it’s been abandoned and forgotten.

Messengers are a great place to build a funnel. And we may surprise you when we say that Viber is quite a lively and good source of traffic.

Viber is one of the most popular and widely used messengers in the world. Its audience is approximately 1.1 billion users. Let’s not forget that during the pandemic, this number has quadrupled.

The app is very popular in Asia, and it is also most widely used in Ukraine, Bulgaria, the Philippines, and the United States. 

Interesting fact: Statistics published in February 2025 show that monthly figures in the Philippines exceeded 862 million.

If you use Viber, you have probably noticed advertisements there. They are set up using Viber Business. 

However, Viber Business cannot boast of ease of use and simplicity of business profile registration. That is why many people prefer CFT through mailings and various channels. 

Among them, users often noticed mailings on the topic of online casinos. 

So, let’s talk in more detail about the world of gambling that has burst onto Viber.

How do they work with casino traffic on Viber?

Without warming up users, mailings in messengers will not be effective.

But practice shows that it still works and people follow the links. That is why media buyers continue to use Viber.

Many assume that someone leaked the online casino players database. This led to mass mailings with gambling offers.

Webmasters transfer CFT through channels. There, they create collections of various offers and creatives. This makes the product more eye-catching and interesting to the user. It increases the conversion rate. 

Links often include a transition to a bot. The mailing uses emojis that fit the theme of the offer well (which, as you know, further interests users). After clicking on the link, the person receives promo codes, bonuses, free spins, and other goodies.

And how does the interaction with the landing page work?

Everything goes through the built-in Viber browser. This increases user trust, which leads to further interaction with the ad.

If you are interested in driving traffic to Viber, you should consider more native advertising methods. Spam mailings with gambling offers may work, but as the practice of various webs shows, this will not bring stable income.

In summary

It is possible to drive traffic to Viber, but the process itself can be complicated and initially ineffective.

Keep in mind that many users simply skip advertising mailings, and some even get annoyed when these mailings appear.

When advertising on Viber, it is advisable to warm up the audience and use a more native approach to advertising the product.