LatAm markets: What to expect in 2026?

Lately, many people have been talking about the LatAm market. It used to seem complicated and unknown, but now everything has changed. It is no longer some kind of “exotic” part of the affiliate-world, but a fairly popular GEO that is attracting more and more buyers.

The popularity of GEO is easy to explain: mobile internet works great here, active users are eager to click on ads, traffic is inexpensive, and there are many other advantages. In this article, we will talk about this and find out why it is worth exploring the LatAm markets and starting to flood them.

Go! Go! Go! 🚀

General information about LatAm

According to Grand View Research, the gambling market in LatAm could reach ≈ $10.5 billion by 2030, as it was already $5.33 billion in 2024.

Vixio predicts that the regulated iGaming segment will be worth $7.86 billion in 2027.

There are various official forecasts, and they all say one thing — LatAm is definitely not planning to stand still and will only grow with each passing year.

Which verticals are popular?

You are used to hearing that classic iGaming is the most popular vertical in LatAm. This is indeed the case, as betting dominates the market today. However, the situation does not stop at gambling. Financial offers, trading, binary options, and others are also doing very well here. We will talk about this later.

People in LatAm

The population of Latin America is known for its great interest in sports betting and gambling. People are emotional, adventurous, and vibrant. They actively interact with online products and love bonuses, various promotions, and, of course, understandable game mechanics.

They are also interested in mobile wallets, investments, and other financial topics. Furthermore, they are attracted to interactive features, gamified offers, as we have already mentioned, and bonuses (for example, registration bonuses, first deposit bonuses, etc.).

It is also worth noting that products are well promoted in Latin America thanks to influencers, opinion leaders, streamers, and other media personalities. They are the ones who build the foundation of trust in offers and influence the population’s perception of a particular product. 

Latin American traffic sources

As we mentioned earlier, Latin America has excellent mobile internet and, in general, the use of mobile devices is very widespread. So, the main traffic comes from here.

Among the top sources are:

• TikTok: one of the key platforms for attracting the target audience and launching advertising. Most popular in Mexico and Brazil. 
• WhatsApp: one of the best channels for sales and funnels. 
• Facebook & Instagram: have been, are, and will continue to be relevant. This is where casinos, soccer, lotteries, and other offers with bonuses are promoted. Very suitable for audiences aged 25+.
• YouTube Shorts: not surprising, since the short video format has long won the hearts of people around the world. The platform is great for promoting product reviews, testimonials, and other content that fuels audience interest.

Long funnels work great in these markets. Yes, these schemes require a lot of effort, but they result in good conversion rates, are less likely to be banned, and generally work better. 

Latin American payment systems

It is important to devote a separate section to this topic, as high conversion rates in Latin America directly depend on convenient payment methods.

Each Latin American country has its own payment habits. 

• Brazil: The most popular is Pix, a system that works instantly and has become the standard for all online games and applications. It is used by about 75% of the Brazilian population.
• Mexico: The top payment methods are OXXO, which allows users to pay at a store checkout, and SPEI, which allows users to make bank transfers.
• Colombia: PSE allows users to make direct payments from banks. Mobile wallets such as Nequi and Daviplata are also popular. 
• Argentina: MercadoPago and payments in pesos through banks. 
• Peru: payments through BCP, mobile wallets such as Yape, and bank transfers.

As for the Visa and MasterCard cards we are all familiar with, they are not accepted everywhere. This is especially true in the case of betting or gambling.

Also, pay attention to ❗️currency❗️

Depending on the country, you should choose the currency and not list all prices exclusively in dollars (they don’t like that very much here). 

What offers are at the top?

Casino

The population is passionate and adventurous, so live casinos and online slots are very welcome here. The only thing is that the games must be well localized in terms of language, visuals, currency, and other criteria.

Users love welcome bonuses, free spins, various gamifications, and everything that makes the game brighter and more fun 😉

Betting

Over the past couple of years, such offers have been the leaders in demand. The population loves football, so bets on local matches, championships, and broadcasts with influencers are doing very well. 

Financial offers

Trading offers are interesting for the 20-40 age group. 

People are attracted by:

• registration bonuses
• fast withdrawals
• ease of download 

What are the forecasts for the LatAm market for 2026?

Actually, this is why we are all here. 

In 2026, the topics that have been promoted over the past few years will remain relevant.

Key points:

• Sports betting is becoming even more popular. Football continues to be the leader in the region, and esports is gaining momentum, so we are also taking it into account.
• Growth of mobile traffic. Mobile apps are the main source of traffic, so this topic will remain relevant and continue to replace the desktop format.
• Spread of financial offers. New wallets are appearing on the market, money transfers are becoming easier, and UX is improving. 
• Localized offers. We have already mentioned that in the case of LatAm, as with any other region, the localization of offers is important. In 2026, offers with custom scenarios and the ability to adapt the funnel to different audience segments will appear.

In conclusion

So, we can see that LatAm is indeed a top GEO that is widely talked about for good reason. It can no longer be called new or exotic, but in our opinion, it is still worth your attention.