How to work with crypto in 2024: a complete guide

Some people want to be on the hype, so they work with gambling. Some people want stability and therefore bet on the gut. And some people decide to sacrifice sleep and personal life and try to get into crypto.

This vertical in affiliate marketing is one of the least media-driven – it is the least talked about at general conferences. And there are few full-fledged texts on the web that would explain what the meaning of this vertical is. Well, today Affhub decided to change this. We are going to tell you what your crypto vertical is, how to invest in it, and whether it is relevant in 2024.

Crypto: what is this vertical

Let’s start with the theory. The crypto vertical includes all offers related to crypto products. In particular, crypto subverticals include:

• Investments. This is a classic variant in which a person invests money and a trader works with it, generating income from the sale of crypto. Investment options include both tokens and various funds. This list also includes autotrading – a special bot or software provided by a broker that trades independently;
• Self-trading. In this case, the user trades cryptocurrencies on a specific exchange on his own. In this case, the profit depends not only on the initial capital but also on personal knowledge and skills;
• Training. Offers selling various training courses on trading or earning money on crypto.
• Tools. Various crypto exchanges, wallets, exchanges, etc.

The specificity of crypto lies in its seasonality. Thus, during a calm market or a sharp decline, the activity of people is much lower. Instead, when bitcoin shows a 400% growth in a short time, this is the best time to invest in crypto. People catch the fomo and want to earn back what they lost. This is where arbitrageurs come into play.

Another important point is that crypto is conditionally divided into “white” and “gray/black”. The first option is the classic one, which we have already described. The “black” crypto is the same thing, but with the deception of people.

“The difference is that white brokers allow leads to withdraw money, while black brokers do not. To put it simply, in white crypto, traffic is directed to real forex exchanges where it is possible to withdraw money. Instead, gray/black cryptos are scam projects in which people allegedly invest in cryptocurrencies or stocks but do not get their money back, which is a fraud”, – representatives of the KIV Network explained to Affhub.

Another feature of crypto as a vertical is the cost of the pour. Thus, the cost of a lead for most offers is much higher than in the same gambling or gut.

“This is the most expensive vertical of all available and the most difficult in terms of traffic acquisition. These are black hat offers that are the most difficult to launch. The cost of traffic here is higher than other verticals and the entry threshold is high. Because there are more bans, accounts fly away once or twice, instability. But the payouts are very high, reaching up to $1500 per deposit from FB”, – KIV Network added.

Advantages and disadvantages of the crypto vertical

Let’s start with the advantages of crypto as a vertical in affiliate marketing:

• High revenues. Crypto has the most expensive cost of a lead or a depo. Accordingly, having large budgets, you can achieve great results much faster;
• Short term or no hold at all. Arbitrageurs mostly receive payments as soon as the lead performs the target action.
  The ability to work with pre-paid leads. Some affiliate programs provide a subscription fee, since the search for leads can take not only a lot of time but also serious amounts of money.
• The ability to easily switch from gambling. If the website has previously worked with gambling, it will be much easier to move to crypto. Not only the target audience but also business processes are very similar.

“Among the advantages, I can single out the fact that you need fewer leads to understand the quality of traffic compared to other verticals. Also, many people value friendly relations with partners and a more informal format of communication, and crypto has it. Other advantages include anonymity of transactions, no holdings, and weekly payments,”, – KIV explained.

Now, as for the disadvantages of crypto, which should be taken into account if you plan to enter the vertical:

• Cost. We have already mentioned that crypto is the most expensive vertical in affiliate marketing. Therefore, beginners working solo and without big budgets should be more careful with it;
• Complexity. Due to massive bans and restrictions, it is quite difficult to work with crypto. Therefore, returning to the beginners, it is better to get your hands on simpler verticals first;
• Instability. Much of crypto depends on hype. It is not only about seasonality – the active growth or decline of the crypto market – but also about the hype around specific events. For example, Elon Musk with his DOGE, the hype on the eve of Hamster, or the LUNA scam – all of this affects not only the trust of users but also their motivation to work with crypto;

“As for the disadvantages, it’s sometimes hard morally because of informal communication. There are also a lot of scams in this vertical. For example, an advertiser gained $30K worth of traffic on a postpaid campaign and changed to Telegram. Due to the large number of scams, it is difficult to find decent partners. There is little publicly available information about the flood in this vertical. Therefore, the key disadvantages are a large amount of low-quality traffic and scam, a high entry threshold, and instability of advertising campaigns,”, – KIV noted.

How to pour on crypto: GEO, funnels, target audience, payment models

Well, if you are not afraid of the disadvantages from the previous paragraph, we can safely move on to the nuances of crypto betting. And let’s start with the target audience.

Cryptocurrency target audience

The target audience in crypto is people with a stable and high income, mostly aged 25-40. The main core is men. It is better to focus on big cities. When it comes to targeting, it is better to customize to such interests as finance, events affecting the economy, and exchange rates.

In general, when it comes to crypto, you should look for a user who wants to invest money profitably and make a quick profit without much effort.

Top CEOs for crypto

Traditionally, Tier 1 GEOs are considered to be the best for crypto. This, by the way, is one of the reasons why this vertical is one of the most expensive. It is not surprising that in crypto, it will not be enough to make a $20 deposit like in a casino and hope for profit. Here, the deposit amount is much higher. Accordingly, it is worth looking for a more solvent audience.

“If we look at the top gambling destinations, these are mainly Tier 1-2 countries, in particular: CA, PL, CZ, AU, IT, ES, RO. However, if you need a lower entry threshold, it is much easier to enter from such countries: IN, PH, MX, CL,” KIV representatives said.

Payment models in crypto

As for payment models, the key one is CPA. Most affiliates work with it and the cost of a lead is one of the highest. However, some affiliates also work with RevShare and CPL.
Sources of traffic

Facebook is classically considered the top source of traffic in crypto. However, it is far from a panacea in this vertical, KIV says. In particular, you can work with Google, Taboola, MSN, and OutBrain.

Standard funnel in crypto

“The standard crypto funnel looks like this: advertisement → transition to pre-landing to warm up the lead → transition to the landing page to leave a request. Usually, a combination of pre-roll and landing page is used, rarely only landing page”, – KIV said.

Approaches to creatives

It all depends on who you plan to target. If these are newcomers, the main focus should be on earnings. It is also important to use terms that are familiar to everyone, such as “bitcoin” or the like. If we are talking about experienced crypto investors who are the target audience for white exchanges or wallets, then you should use charts, statistics, expert articles, and exclusive benefits.

In general, the approach to creatives in crypto is quite clear: it should be a successful success – luxury cars, money, yachts, etc.

It is also advisable to use the target deposit amount in creatives. You can also emphasize triggering moments, such as financial problems, an outstanding mortgage, etc.

Both creatives and pre-landscapes can be designed to look like a news format or a blog of a person who has changed their life. You can also provide instructions on how to register or make a deposit on the pre-landing or landing page, which will help beginners to perform the targeted action.

Conclusions

Crypto is a rather complicated vertical, which is unlikely to be a good option for beginners. At the same time, if a person has experience in the same gambling market, it will be much easier for them to switch to crypto. This vertical has a higher entry threshold, but the earnings are much higher. Although, according to experts, the ROI is not so high anymore.

“The days when ROI of up to 300-400% was seen on crypto are long gone. Currently, at best, it can be up to 100%”, – KIV summarized.