Caps are a limit that an advertiser sets on the amount of traffic you generate over a certain period of time. Accordingly, as long as there are caps, the media buyer cannot generate more traffic than was agreed in advance. 

Why are caps used?

In general, caps can be used both to distribute the budget among partners and to check the traffic of a new website.

What happens if I exceed the limit?

It’s simple. If you have generated more traffic than allowed, you will simply not be paid for the excess. Yes, you can negotiate a certain recalculation, but be prepared for the fact that they may not agree to it. So, from the very beginning of working with a new affiliate, pay attention to the caps, clarify all the details, etc. This way, you will save your own funds and not lose everything.

Test caps or test limit: how does it work?

The advertiser sets test caps in order to check the quality of the new media buyer’s traffic and weed out fraudsters or those who provide poor traffic. 

When it comes to gambling, test caps are a must-have for all webs. Here, it is measured by the number of FTDs.

There is no clearly defined test caps size. It all depends on your advertiser and the offer itself. In general, the average test limit is approximately 20-100 FTD. 

And how does it work with nutra offers?

When it comes to nutra, the number of leads per day is counted. Testing usually lasts two weeks, but remember that it always depends on the advertiser.

When else is a test limit used?

For example, it is possible to receive a huge amount of traffic without significant effort (as is the case with installs). 

Yes, a user can download a certain application, but then not interact with it at all. Then the advertiser concludes that the traffic is not very high quality and something needs to be changed.

They will not want to pay for users who, as a result, don’t promote the application in any way and don’t interact with it. 

They need people who will be interested in taking further action.

For example, a dating app: a person downloads it, creates their own profile, views other users’ profiles, communicates, etc. Here we see that the app was not just downloaded and forgotten somewhere in the gadget’s desktop, but is actively used. 

Is it possible to increase your caps: how to do it?

Caps can and should be increased. This is necessary in order to smoothly move to a higher income level. 

We won’t lie and will say right away that this procedure is not always easy. Sometimes it can get on your nerves and make you wait a long time. However, again, everything here depends directly on the advertiser and affiliate program you are working with.

Option 1: You work with an affiliate program

It’s great if you’ve already earned a good reputation while working with a particular affiliate program. Then everyone will understand that you are a truly reliable professional, and you can proceed as follows:

Personally contact the manager with a request to increase the caps. Your request will then be reviewed, and the advertiser will make their own decision on the matter. Yes, sometimes the complexity of the situation lies in the fact that this issue is decided not by the affiliate program, but by the advertiser. However, if you have an excellent reputation, we believe there should be no problems. 

Option 2: You work directly with the advertiser

In this case, all questions regarding payments and maximum limits are discussed in advance. Mostly, the conversation is about the possibility of increasing the cap in the future.

But working with advertisers is a little different. You should be prepared for the fact that they will set a minimum requirement that you must meet every time. 

Option 3: Let’s say, please don’t. Multi-accounting

We’ll add this option more as a “mistake method” because multi-accounting is far from the most effective thing.

Such actions are prohibited and can be equated with fraud. You can simply get banned from all your accounts without the possibility of restoring them. 

In summary 

Caps are primarily needed so that the advertiser can be confident in your competence. No one wants to encounter fraudsters or uninformed newbies who work with low-quality traffic.

Yes, it can sometimes be annoying and limit the earning potential of the web. However, it is simply a matter of safe cooperation.