How to Run Facebook Ads for Beginners USA

AFFHUB is on the line! Today we will talk in more detail about the importance of Facebook Ads Manager. 

Most business owners and influencers have long known that if you want to run targeted ads, Facebook is the only way to go.

Yes, even if you are mainly active on Instagram, you still need to link it to FB. 

Facebook Ads Manager is a powerful promotion tool that opens up a multitude of necessary opportunities for all types of accounts. At first glance, it seems difficult to understand. You think it’s much better to run that target through Instagram, and everything will be great. However, things are a little different here.

We have already written an article where we talk in more detail about the features of working with Facebook Ads Manager. 

In this article, we will look at how to run Facebook ads. Here you will find a facebook ads manager walkthrough and much more. So let’s dive into the vast universe of Facebook and its incredible opportunities for growing businesses, blogs, and more.

What can I do with Ads Manager: or what are the main features of this tool

A facebook advertising guide 2025 should start with an overview of its main features, right?

As we said, it has everything and a little more for successful promotion on social media.

First and foremost — targeting

We have already written an article on how to become a targeting expert and better understand this topic.

Targeting is the foundation of foundations. It can be configured in Instagram itself, but FAM is much better 🤫

It allows you to configure your target audience parameters with high precision. There are so many details here that you won’t just launch targeted advertising, but create your own ideal advertising that will be most suitable for your profile.

Analytics and reporting

How to run Facebook ads without high-quality analytics? You can’t.

More detailed analytics are available here. Thanks to this, you can calmly conduct testing and clearly see what works and what doesn’t. If you suddenly notice that something is wrong, you can immediately make the necessary adjustments to improve your ad results.

Ability to manage budget and bids

Here you can choose your budget at your discretion. You can set a daily or total budget for the entire campaign. With this feature, you can control everything and choose the most profitable way to build a budget for yourself. Facebook ad budget planning is a very important step, which we will discuss in more detail later. This will allow you to save money on promotion and avoid going into the red.

Creating and testing ads

The A/B testing feature is available here. With it, you can test several versions of the same ad and choose the best one for you. Thanks to detailed analytics, testing in FAM is the best way to create the perfect ad that will work as it should.

Automation and optimization 

This only increases the effectiveness of campaign management. Here you can pause ads, adjust your budget, and more.

Facebook ads tutorial for beginners   

Here is a facebook ads manager walkthrough that will help you launch your Facebook ads without unnecessary confusion.

You can work with FAM both from a mobile app and from a PC. So now we will look at the instructions for setting up ads in both cases.

(Let’s say right away that it is best to work with Ads Manager from a PC)

For PC:

Create a business account in Meta Business Suite

Follow the link: https://business.facebook.com/

Next:

• Log in to your Facebook account.
• Click “Create Account.”
• Enter: business name, first and last name, work email address.
• Click Confirm.

Connect your Facebook page.

• In Business Settings → Pages
• Click “Add” → “Add Page” or “Create New Page.”
• If you have an Instagram account, add it in the Instagram Accounts section.

Create an advertising account.

• In Business Settings → Advertising Accounts
• Click “Add” → “Create New Advertising Account.”
• Fill in: account name, time zone (set yours), currency — USD or hryvnia, depending on your needs, add access for yourself (role: administrator)

Add a payment method

• Go to Payment Settings 
• Click “Add payment method”
• Add a card (Visa/MasterCard), PayPal, or another available method

Open Facebook Ads Manager

https://adsmanager.facebook.com/

Create your first campaign

Structure:

• Campaign → advertising goal (what do you want to achieve?)
• Ad Set → target audience, budget, placements
• Ad → the creative itself: photo/video, text, button

Select a campaign objective

The simplest ones to start with:

• Traffic — if you want to drive traffic to your website
• Engagement — if you want more likes/comments
• Conversions — if you already have a website and a pixel installed

Set up an ad set

Target audience

• Location: USA / specific city or state
• Age: for example, 25–45
• Interests: for example, “healthy lifestyle,” “skin care,” “handicrafts”

Budget

• Start with $5–$10/day
• Select Daily Budget or Total Budget

Placements (where the ad is displayed)

• Select Automatic Placements (recommended for beginners)
• Or manual: Instagram Feed, Facebook Feed, Stories, etc.

Create the ad itself

Upload a photo or video

• High-quality image (preferably vertical 4:5 or square)
• Video up to 15-30 seconds — great for Reels/Stories

Write the text:

• Main text — short and clear
• Headline — attractive
• Description — optional
• Call to action (CTA) — “Learn more,” “Buy,” “Sign up”

Link

• If the ad leads to a website — insert the URL

Review and publish

• Review all settings
• Click “Publish”
• The ad will be reviewed (from a few minutes to 24 hours)

Track results

In Ads Manager:

• CPC (cost per click)
• CTR (click-through rate)
• Reach
• Conversions (if there is a pixel)

In the mobile app:

Install the necessary apps

Install from the App Store or Google Play:

• Meta Ads Manager (official app)
• Facebook
• (Optional) Meta Business Suite — for page management

Log in to your Facebook account

• Log in to the Meta Ads Manager app with the account that has a Facebook page.
• If you don’t have a page yet:

Create it in the Facebook app → Menu → Pages → Create New

Create or select an ad account

• Open the Meta Ads Manager app
• At the top, click on the account name → Select an account or create a new one
• Select the currency USD or UAH, and the time (for example, GMT+3)

Start creating an ad

In Ads Manager, click “+ Create Ad”

Select a goal:

• Traffic (to the website)
• Engagement (more likes, comments)
• Messages (Messenger, Instagram DM)
• Conversions (if you have a website + pixel)

Select a page

• Select the Facebook page on behalf of which you will run the ad
• You can connect your Instagram account (recommended)

Set up your ad

Format:

• Photo
• Video
• Carousel (multiple photos)

Upload creative:

• Select from your gallery or take a photo directly from your phone

Text:

• Main text (showing the benefits)
• Headline (short and eye-catching)
• Add a button → “Learn more,” “Buy,” “Message,” etc.

Link:

• Paste the URL to the website or product page if you selected “Traffic”

Set up your target audience

• Location: USA, or a specific city/state
• Age: For example, 25–45 years old
• Gender: Men, Women, or Everyone
• Interests: For example, “Fitness,” “Cosmetics,” “Small Business,” “Amazon,” etc.

Budget and duration

• Set a daily budget (for example, $5–$10)
• Select duration: for example, 7 days
• The system will show the total cost

Check placements

• Default: Facebook + Instagram (recommended)
• Can be changed manually: Instagram only, Facebook Feed only, etc.

Add a payment method

If not already added:

• Enter your Visa/MasterCard or connect PayPal
• The app will remember your payment information

Publish your ad

• Click “Publish”
• The ad will be sent for review (up to 24 hours, but usually 10–30 minutes)

Track results directly in the app

In the Meta Ads Manager app:

• View statistics: views, clicks, reach
• Stop or edit ads as needed

Setting up Facebook ad campaigns is not always scary and confusing, as you can see.

Facebook ad budget planning 

Setting up Facebook ad campaigns will not be complete without clear budget planning.

Of course, launching an ad is not free

Our main goal here is to create the perfect budget plan that will provide us with top-notch advertising and allow us to save money. 

Here is a step-by-step “instruction” for creating a good budget plan for your profile:

Step 1: Define the goal of the ad

This is the basis that affects the budget and type of campaign:

• Reach / Brand awareness
• Engagement (likes, comments, video views)
• Leads (contact collection form)
• Conversions (sales, registrations, purchases)
• Traffic to the website/Instagram page

Important: the deeper the goal in the sales funnel, the more expensive the conversion.

Step 2: Analyze your target audience

Study:

• Age, gender, geography, interests
• User behavior on Facebook and Instagram
• The cost of advertising depends on the competition in your niche

Recommendation: use Meta Audience Insights or Lookalike Audiences.

Step 3: Define key KPIs

• CPA (cost per action)
• CPM (cost per 1,000 impressions)
• CTR (click-through rate)
• ROAS (return on ad spend)

For example: You want to get 100 leads at $2 each → budget = 100 × 2 = $200

Step 4: Choose a budget allocation strategy

• Daily Budget — flexible, for testing
• Lifetime Budget — convenient for campaigns with clear deadlines

Example:

• Testing 3 creatives × 2 audiences = 6 ad groups
• Minimum $5–10/day for each → budget for testing = $30–60/day

Step 5: Plan the stages of the advertising campaign

• Testing — verification of hypotheses, creatives, audiences (7–10 days)
• Optimization – turning off ineffective, scaling effective
• Scaling – increasing the budget for working connections

Budget:

• Test – 20–30% of the total budget
• Main campaign – 70–80%

Step 6: Monitoring and adjustment

Regularly analyze the results:

• Use Ads Manager, Google Analytics, UTM tags
• Optimize: creatives, texts, target audience, budget

Do not increase the budget by more than 20–30% at a time — this disrupts the algorithm.

Approximate advertising prices in 2025

Keep in mind that the cost of advertising depends on many factors. For example, when changing the target audience, time, place of ad display, or goal, the price can either decrease or increase significantly.

Here are the approximate prices:

• CPM: $1–6
• CPC: $0.1–1.5
• CPA (lead): $1–10
• ROAS 2–4 on average in e-commerce

Example of budget calculation:

Goal: 500 visits to the site with CPC ~$0.30

• 500 × 0.30 = $150 traffic budget
• Add another 10–15% for testing = $170–$175

In summary

Facebook Ads Manager offers a wealth of opportunities for convenient and high-quality promotion of your business or blog. It’s never too late to figure it out and start promoting yourself on social media with top results, rather than constantly hoping that “maybe one person will subscribe to me today.” We hope that our Facebook ads tutorial for beginners will help you launch your first ad on FB. 

Read our other articles, which we have already mentioned. There, we described the features of working with targeted advertising on FAM.