How to choose a product to sell on a marketplace?

Statistics show that in 2025, sales on marketplaces grew significantly and showed top results. It is predicted that by 2030, these figures will double. So, dear friends, it is not for nothing that we decided to look at this segment of the arbitrage world.

The market is growing, the results are becoming more and more attractive, but competition is not standing still — it is growing just as fast 🥲

In this article, we will talk about sales on marketplaces and how to choose the right products for further work ✍🏻

Where to start when selecting a product?

Before you start selling, determine your initial budget and the type of products you plan to purchase.

There are seasonal and non-seasonal products.

Seasonal products sell well during certain periods, but it is important to calculate everything correctly in order to sell them during the season. Otherwise, it is unlikely that anyone will order a particular product when it is no longer relevant. For example, you put up New Year’s decorations for the home. It is clear that in spring or summer, people will not even look in their direction. This is where the risk lies, although the competition here is much lower than in the non-seasonal niche.

Many people start with Chinese goods. In fact, this is a really great thing, because you can find anything you want in China, and most importantly, it is cheaper than, for example, in Ukraine or any European country.

• China has low production costs, so you can easily add a good markup.
• The logistics and payment infrastructure are well established, so orders are processed easily and without unnecessary hassle.
• You can order in bulk, which makes the goods even cheaper.

But even here, you still have to take into account such things as:

• Advertising;
• Packaging;
• Delivery;
• Etc.

This may slightly affect your income, but China is still a profitable option for beginners. It does not require a lot of effort or sales knowledge. You can also check the popularity of a product right on the website where you order it, which is also a significant advantage.

How to understand what sells?

To choose a niche, you need to study analytics and see what is popular now and where the competition is not too fierce. When it comes to competition, it is especially important to consider this when you are a beginner. 

We recommend using Google Trends to research the market. With its help, you can find out the popularity of queries in the search engine. That is, you will immediately answer the question “What products are currently trending?” Logically, if the frequency of queries for a particular product is decreasing or remains consistently low, it is not what you need.

You can also study the statistics provided by marketplaces. Often, on trading platforms, you can find information about the categories of products that sell best and have stable popularity among users.

So how do you choose a product?

Pay attention to those items that are already successfully sold on trading platforms. However, don’t choose items that you see everywhere. Here’s the golden mean — something popular, but not too popular.

Top low-competition niches

Here we have compiled examples of household goods that are often ordered but do not have fierce competition.

• Egg cookers
• Automatic fish feeders
• Wood splitters
• Kitchen scales
• Water filters

These products can be easily found in China at low prices. Most of them are household items, and some are seasonal (e.g., automatic fish feeders or wood splitters). However, they have been ordered frequently lately. You can experiment and list them as a test.

Another selection of popular products

Competition is higher here, but why not consider them as well?

• Pet products: food, toys, accessories;
• Cases and accessories for smartphones;
• Sports products: accessories, water bottles, sports equipment, clothing;
• Home goods: candles, mini-shelves, home decor, garlands, textiles, etc.

In conclusion

Merchandise is a good way to start your journey in affiliate marketing. This segment is developing very well and will remain relevant for a long time, because trading on marketplaces is literally everywhere. People are constantly ordering things online, so here’s your chance to take advantage of this and make money.

It’s great to start with selling Chinese goods. You know what they say: “Oh, China, is there anything you don’t make?” 😁 Experiment. First, try promoting low-competition products, and then move on to something more popular. 

Here’s another tip: For example, you want to sell phone cases. Obviously, this niche is very competitive, but even here you can find a way around it. Check out what cases are already being sold. What colors, designs, etc. Try to find designs that no one else has posted yet, or that are simply rare. There is a better chance that users will choose you, since you will stand out from other sellers in some way.