How to work with size booster offers: everything about strategy and approaches to creatives

AFFHUB is on the line! Today we’re going to talk about a sub-vertical that, surprisingly, is very popular and super profitable 🧐

We’re talking about enlargement products 😉 The topic is relevant to many, and offers are flying off the shelves like hotcakes, because what wouldn’t you do to get rid of your complex?

Evil marketing preys on people’s complexes and ruthlessly exploits them. It sounds harsh, but it’s true, and you’re ready for this conversation 🤷🏻‍♀️

In this article, we’ll look at the features of this niche and the important aspects to consider when approaching it.

Key points when promoting enlargement products 

Seasonality

It may be a somewhat surprising fact, but the seasons do indeed affect sales of enlargement products.

Statistics show that such offers are most successful in January and February. It seems that with the New Year, men start with a clean slate and want to make rapid changes. 🤭

Enlargement products also gain popularity in April-May, when active preparations for summer are underway. Men engage in sports, improve their fitness, and strive for incredible results. They want to be the lions on the beach that women can’t resist. 

And there is another peak period — November. This time, the answer is as simple as can be. No, it’s not a “new life” or preparation for summer, but simply Black Friday, when it is possible to purchase the product at a bargain price. 

Target audience

Of course, we are talking about men.

25–45 years old: the main audience of those who want to increase their size. Here you have both purchasing power and good sexual activity.

18–24 years old: this segment does not actively purchase enlargement products, as their purchasing power is lower and their complexes are not as developed. Young people today are more conscious and rational, so the desire to purchase this miracle product among this target audience cannot be called strong. However, it is still worth including this segment in your targeting.

45–55 years old: a questionable point. When targeting this age group, it is worth referring to this potion not as a “penis enlargement product” but as a “remedy for sexual dysfunction.”

55+ years old: they buy it the least, but they still buy it.

GEO

In fact, there are men with this problem everywhere, so it is somewhat difficult to provide clear statistics.

But we can roughly indicate the GEO where enlargement products and similar offers have been selling well recently:

• USA: for a long time, this GEO has been the leader in sales of enlargement products and the like.
• Asia-Pacific region: this GEO has overtaken the US. Statistics for 2024 prove its popularity. Products for enlargement, sex toys, health improvement products, etc. have rapidly spread here.
• India: similar products are in good demand here, although a large part of the population still lives without the Internet.
• Brazil: a warm climate, passionate Brazilians, and a moderate lifestyle. The perfect combination for promoting sex products (including enlargers).

These are the most popular GEOs for promoting such offers. However, penis enlargement creams are sold everywhere, so it’s entirely up to you where to pour your money 😁

❗️Be careful with strictly Sharia-based countries. Due to the cultural values of the population, such offers may not be accepted at all, so we recommend choosing something else.

Approaches to creatives

Indeed, what can be depicted in a creative about penis enlargement 🤔

In fact, there are different approaches. There are both humorous banners and more calm and, let’s say, “down-to-earth” ones.

• Vegetables/fruits: the basis of bases when it comes to spicy topics. Nowadays, people are used to sexualizing food, which is not a good thing. However, you can use this moment in creating creatives.
• Sexy men: images of muscular, healthy men demonstrating strength and sexuality. The idea is to make the target audience think that he definitely has a big one 🧐 Of course, to motivate men with a small penis complex to buy the miracle product. 
• Satisfied woman: everything is logical here. This can be played up in the form of a joke, etc.
• Dissatisfied woman: purely a “what will happen to you if you don’t buy our cream” situation. Mostly, they jokingly depict a thumbs-down gesture in the relevant area of the male body.

There are also more typical approaches for buyers:

• Medical approach: a doctor recommends the product and enthusiastically talks about its effectiveness.
• Product face: an image of the product packaging and a short description.
• News approach: storytelling with an emphasis on the target audience’s pain points.

What you shouldn’t depict is, of course, real photos of the human body. Just think, if the platform often bans posts showing bare stomachs, what will happen to your ad if you slap a dick pic on it? 😉

And here’s another interesting fact: there are a lot of creatives with sad faces, but we don’t recommend using them. It’s better to approach this more creatively or just calmly. No drama. 😁

In conclusion 

So, we’ve talked about penises. In fact, enlargement products have been, are, and will continue to be quite popular on the market. For marketing, human complexes are perhaps the best thing there is. We press on complexes and get conversions.