In short, 2025 for Wild Wild Apps was not about “trying out” but about “consolidating and strengthening.”

Every update, every new tool, and every decision worked toward one goal: to give teams more control, more stability, and more room to scale without nervous breakdowns.

It’s time to take stock of how this year turned out — based on facts, figures, and key decisions.

Subscriptions: when chaos turns into a model

In 2025, Wild Wild Apps transitioned to a mature business model, betting on subscriptions.

Our focus is on predictable economics, transparent terms, and the ability for teams to plan their volumes. At the same time, we have retained the key elements: a high level of service, strong technical support, and continuous product development.

Subscription has become not just a payment method, but a format for cooperation with stable mathematics.

We didn’t go down the path of promises, but rather the path of numbers: we calculated the economics individually for each team, showed real cases, and explained how subscriptions work at different volumes. This is what gave us the most important thing — trust and understanding that a subscription is not a limitation, but a tool for scaling.

Over the course of the year, the model evolved. Pay-per-install returned, the lineup became more flexible, and the options became clearer. As a result, subscriptions took on a clear structure for different work scenarios.

The final subscription structure at the moment is as follows:

• Installation fee
• Android Star
• iOS Star
• Wild Star

By clicking on the subscription button above, you can see the full range of rates.

Throughout 2025, the service showed steady growth: 850+ subscriptions and 500+ new teams. These results became a key validation of the strategic course.

Secret Bot: where releases are not for everyone

The second major update of the year was the launch of Secret Bot, a closed working environment for Wild Star subscribers. This space was created for teams that work with large volumes and value exclusivity not in words, but in results.

The key feature of Secret Bot is applications that are not released to the public.

These are releases with limited access and, as practice has shown, a record-long life in the store.

Secret Bot has become a tool for working with unique applications and has allowed teams to respond more quickly to market changes, test non-standard approaches, and gain an advantage where public solutions have already been squeezed to the limit.

Turnkey Retention 🔑

We know how important quality retention is and how much it affects the bottom line.

Proper push notification setup requires expertise, constant attention, and time resources that are always in short supply.

Wild Wild Apps fills this need: you upload, we push.

As part of the Wild Star subscription, you work with a retention specialist who:

• writes engaging push notifications with translations from native speakers
• selects vivid visuals and adapts the design to specific GEOs
• configures targeted mailings based on analytics and audience behavior

The results are proven in practice:

Our clients don’t have to configure anything — they see an average increase of 10-20% in the number of downloads after our specialist implements a push strategy.

The workload on the team is reduced, and ROI increases.

Alternative sources as contenders for the title of primary sources

Along with the launch of subscriptions, it became possible to work with alternative sources. First and foremost, UAC and In-App, which quickly transformed from “second-tier” sources into serious contenders for the role of primary sources.

This expansion gave teams what they particularly lacked during moments of FB turbulence: freedom of maneuver. The ability to diversify, redistribute volumes, and not just maintain traffic, but confidently increase it.

From the very first days, it became clear that the potential of these sources was not cosmetic. It was the wave that surfers wait weeks for: high, powerful, and requiring skill. If you don’t catch it, you watch from the shore. If you catch it, you fly far.

In the second half of the year, sources began to hit historic highs and steadily bring in volume, with the numbers confirming expectations.

Results for the period:

UAC — 4 million+ installs 

MOLOCO — 2.8 million+ installs 

Other sources — 500,000+ installs

Alternative sources no longer look like an experiment. In 2025, they became an integral part of the scaling strategy — and, judging by the dynamics, are only gaining momentum.

Apps of the year, popular geo and hits on iOS and Android

2025 was a record year in terms of the number of releases, which were actively released throughout the year.

Teams worked with the largest selection of apps in the history of the service and the market as a whole, despite the storms, and individual titles consistently maintained high volumes in several geos at once.

It was a year when scale ceased to be an experiment and became a working condition.

List of apps that garnered the most installs on Android and iOS during the year. (And yes, you’ve probably seen some of them more often than you’d like.)

• See Android designs here
• See iOS designs here

Geos that showed the best dynamics in 2025:

Android

• Egypt — EG
• India — IN
• South Africa — ZA
• Bangladesh — BD
• Argentina — AR

iOS

• India — IN
• France — FR
• Germany — DE
• Italy — IT
• Egypt — EG

Over 1,000 Android and iOS apps were released in 2025.

Even during the most unstable period for the market, we maintained stable results and working volumes.

From October to December, during a massive storm in the app market, we consistently kept 50-100+ Android and iOS apps with a large selection of topics in the bot, which enabled the teams to work steadily.

More than a bot: the WWA ecosystem in action

In 2025, Wild Wild Apps BOT ceased to be just a support tool. It became a full-fledged service control point — a place where teams get data, make decisions, and respond more quickly to market dynamics.

We have consistently added mechanics that enhance interaction with the platform and save teams their most valuable resource — time.

Analytics that help you scale:

The bot allows you to view top geos and key metrics for apps, including envelopes.

This tool provides not just numbers, but guidelines for decision-making — from choosing geos to redistributing volumes and testing new combinations.

Quick access to resources without unnecessary steps:

The bot provides access to MOLOCO and unlimited UAC.

This highly sought-after feature has greatly simplified processes without unnecessary chat communication and tedious bureaucracy — it’s fast, transparent, and convenient.

WWA News — an exclusive look at the app market

In 2025, we launched a separate Telegram channel dedicated to apps.

Right now, you can find:

• current releases and updates
• information on new slots
• analytical insights and top picks
• insights on the market and current trends

Subscribe to the channel

The market under control: forecasts and trends

According to our observations, in 2025, the market is increasingly showing a shift in the trend towards slots. We highlight these changes and share them with teams so that decisions are made not blindly, but with an understanding of the overall dynamics.

Wild Wild Apps doesn’t just follow trends — we constantly analyze the market, track advertiser behavior, and see which mechanics and themes are rising to the top.

Current slots and only the apps you need

The bot regularly adds:

• current and new slots,
• apps based on customer requests,
• titles that are currently showing the best results for advertisers.

Acknowledgements ❤️‍🔥

Leading brands, holding companies, and top advertisers in the market trust us and work with us.

For us, this is not a formality, but a high standard of responsibility that we confirm with results every day.

We are sincerely grateful to each partner for choosing Wild Wild Apps, for trusting our solutions, and for working together in a challenging but truly interesting year. It is thanks to this interaction that WWA continues to grow, strengthen, and create an environment in which teams can consistently launch, scale, and stay one step ahead of the market.

In the new year, we are preparing even more useful updates, new tools, and opportunities for our partners to grow. And yes — for the most attentive readers of this report, we have already hidden some Easter eggs. 👀 Sometimes details matter more than they seem.

And this is just the beginning.

A major update will be released very soon, which will significantly simplify and improve interaction with the service: fewer unnecessary actions, more control, and an even faster path from decision to result.

SOON…