Secrets of Telegram channels: how to make money on advertising?

We are used to the fact that Telegram is a messenger and a collection of millions of channels with news, information of interest, etc.

But what is behind all this? Is it really as simple an app as we might have thought it was all along? How do people make millions and promote their businesses here? Today we’re going to find out, so let’s go!

What is a telegram channel?

The fact is that Telegram has long been a very good platform for promotion and earnings. 

According to a study by the Internews Network, in 2024, the app became the main source of news for 73% of Ukrainian citizens. This indicates that there are a lot of users involved, which means there are opportunities for promotion.

A Telegram channel is a tool for one-way communication. The channel administrator publishes content, and subscribers view it and interact with it through reactions and comments.

Nowadays, many people create Telegram channels either for running a personal semi-private blog or for work, study, business promotion, services, etc. Earnings on Telegram  is no longer a fantasy, but our reality.

How to create a Telegram channel?

In order to realize your earnings on a Telegram channel, you need to create it first. 

Therefore, here are instructions for different devices: 

On a smartphone (Android or iOS):

• Open the Telegram app
• Start creating a new chat/channel:

For Android: Click on the round pencil icon in the bottom right corner of the screen.

For iOS: Tap the Create icon (looks like a pencil or piece of paper) in the upper right corner of the screen.

• Select New Channel (or Create Channel).
• Name and describe the channel:

Channel name: Enter a name for your channel. It should be clear, memorable, and reflect the topic of the channel.

Description: Add a short but informative description of your channel. It will help potential subscribers understand what your channel is about. You can also add emojis or hashtags.

Profile photo: Click on the camera icon or photo to add an avatar for your channel. It can be a logo, a thematic image, etc.

• Channel type (Public or Private):

Public channel:

You will need to create a unique public link. This link will be used to find and join your channel. Make sure the username you choose is available.

Benefits: anyone can find the channel through Telegram search and join.

Private channel:

Telegram will automatically generate a unique invitation link. You will need to send this link to those you want to invite to your channel.

Benefits: more control over who has access to the content.

• The channel is created! 

On your computer (Telegram Desktop):

• Open Telegram Desktop
• Start creating a new chat/channel:

Click on the three horizontal lines in the upper left corner of the screen.

Select “New channel” from the drop-down menu.

• Channel name and description:

Enter a name for the channel.

Add a description.

Click Create.

You will then be prompted to add a profile photo for the channel. Upload it from your computer.

• Channel type (Public or Private):

Choose Public channel and enter a unique link.

Or select Private Channel, and Telegram will generate an invitation link.

• You have created a channel.

How to promote a Telegram channel?

So you’ve created your channel, but you don’t know what to do with it next.

Let’s talk about different ways to promote a Telegram channel from scratch.

Free promotion on Telegram

• Promotion through other social networks

If you have your own blog or business, it’s a great idea to promote it through other social networks. For example, refer people from Instagram, Facebook, TikTok to your channel, saying that there is more of your personal life or information about your services there. It is very useful to sell various courses through Telegram. Also, free guides are often uploaded to channels, which attracts the audience very well, as we all don’t mind getting something useful for free. 

Quality and useful content is the key to the reader’s attention.

What if I’m starting from scratch?

If you’re a beginner and don’t have an audience on Telegram or other social networks, then promotion will certainly be more difficult, but not impossible.

First, decide what kind of content you will publish. You have to understand that there are a lot of these channels now, so remember to be unique. Understand how you can catch your potential readers. What is your highlight?

Still, we advise you to develop on other platforms in parallel to accelerate the growth of subscribers and customers.

• Public chats and comments in other channels

There are a lot of thematic chats and channels. Find the one that resonates with you and be active. Communicate in chats, advertise your services – tell people about yourself and your business. But remember that in many places, excessive self-promotion is a reason for a ban. So be careful and discreet here.

You can leave interesting comments under posts in other channels. It shouldn’t be direct self-promotion either, as it often annoys both the reader and the channel owner. Therefore, it is better to try to attract attention with interesting thoughts, stories from your experience in this field, etc.

• Mutual PR

Many people remember this method from Instagram. But while it’s no longer as effective and popular on Instagram, it’s gaining a second wind in Telegram.

Look for like-minded people who are roughly at your level and offer mutual advertising. If your content is interesting and unique, new people will definitely follow you.

Where to find like-minded people? In chats and other channels that are relevant to your topic.

To retain your readers, we also recommend conducting various polls, giveaways, etc. As we’ve already mentioned, people like to get something useful for free, as well as different types of interactions.

You can immediately upload your own product and ask the PR person to write about it, saying that people will find what they have been looking for.

• Selections and their creation

Popular social media platforms often make selections, but it can be difficult to get into them. You can also create them. Talk to other channel owners in chats, post your selections on free blogs and other platforms. This is a good way to attract users.

Paid ways to promote Telegram channels

• Order ads from bloggers

Nowadays, there are popular bloggers in many fields, but it is also important to choose the one that is relevant to yours. For example, if you advertise on a blog about cars for your esoteric channel, we doubt that you will get a big increase in subscribers. Most likely, that audience will simply not understand you.

Also take into account the audience engagement on a particular blogger’s channel. It happens that there are tens of thousands of subscribers, and posts have 10 likes each. In this case, we can already realize that something is wrong here.

• Setting up targeted advertising

Often, you have to hire a specialist who knows how to set up targeted ads. However, if you have these skills yourself, this is a great opportunity for promotion.

Telegram has long had a paid option called Telegram Ads. In this case, ads will be seen by users without a premium subscription (and there are actually a lot of them).

You can also use other advertising networks for promotion, which will show your channel when people search for information in a browser.

Monetization of Telegram channel

In order to get monetization, you need to get 1000 subscribers on your channel. The messenger can place ads on your channel, and you will receive 50% of them.

How do I enable monetization?

• You must have:

At least 1000 subscribers. 

The channel is public.

The latest version of the Telegram update.

• Open your channel.
• Go to the Statistics section.
• Find the Monetization tab.
• Activate monetization by following the on-screen instructions.

Withdrawal of funds

Payouts are made in the internal cryptocurrency Stars, which operates on the TON blockchain.

Stars can be exchanged for Toncoin via the Fragment platform or spent on digital goods on Telegram.

To summarize.

Now you can see that Telegram is not just a messenger, but a promising platform for promoting and making money online. You can develop an existing brand or create one from scratch. We hope that this article will help you with the promotion and monetization of your blog in the future.