Why are scufs the top target audience for affiliate marketers?

AFFHUB is here! Grab a glass of beer (or better yet, two) and get ready, because today we’re going to talk about scufs 🤫.

“Wait, what do scufs have to do with anything?” you might ask. And we’ll tell you that they’re simply the top target audience in affiliate marketing. Yes, yes, these are the heroes who bring webs stable income and high conversion rates.

What do middle-aged men like and what verticals are most common among them — read in this article right now 🚀

Who is a scuf?

This is a middle-aged man (30–45 years old) who has decided that he already understands the world and has gone to relax. He is married and has children. He is fond of real “masculine” activities, such as collecting items, fishing, video games, watching YouTube shows, and enjoying beer.

Well, he is not very active, so being overweight is one of his biggest problems. 

For example, in Asian countries, scufs are middle-aged men who have not fulfilled their potential and are in a difficult economic situation.

Scufs and verticals: what to choose?

It so happens that scufs are ideal for the most popular verticals in terms of all their characteristics.

Gambling

Gambling is widespread among young people, but why does no one think that promoting it among men aged 30-45 is a great idea?

There are a lot of gambling players right now. Some play because life is too boring. Others are unfulfilled gentlemen who spin the slots in the hope of finally becoming millionaires.

Nutra

As we mentioned above, middle-aged men often suffer from being overweight. Many have even become obese. So products for weight loss and weight normalization will be a big hit. Problems with impotence and baldness are also common among them.  

Use associative creatives to avoid ad blocking due to references to medical drugs. 

Adult

Of course, we can’t forget about the fun part. Men aged 30-45 love young girls, and who else but them would easily become fans of someone’s profile on OnlyFans.

Cryptocurrency and investments

The whole internet is buzzing about this trendy crypto. At every turn, people in suits talk about “where you’ll be in a year if you start investing today.” Of course, this sounds tempting to scufs, and they eagerly try their hand at these “new” areas.

Also, people between the ages of 27 and 30 tend to become financially stable, and therefore their interest in investing to grow their money increases.

Basic approaches to working with this target audience

Age is obvious. Also consider:

• income;
• family status;
• GEO;
• interests.

The main focus is on:

• quick earnings
• entertainment
• solving medical problems and regaining strength 

The most popular platforms among scufs:

• Telegram
• Viber
• WhatsApp
• Facebook 
• YouTube 

In summary 

You see, scufs are not just middle-aged men lying on the couch with a glass of beer in their hands watching TV. They are a pretty good target audience that brings top results to affiliate marketers.

They are relatively wealthy gentlemen who are willing to spend money online, whether for entertainment, to improve their health, or for something else 😉.