The most common mistakes when working with Telegram Ads

AFFHUB is here! Today we are talking about Telegram Ads, or more precisely, the most common mistakes that many people make when launching a target in Telegram.

Telegram is one of the most popular messengers, which is constantly being updated. Each time, it provides more opportunities not only for everyday communication with friends, but also for promoting your own brand, various offers, and more.

What factors can slow down your advertising on Telegram that you may not even be aware of? Read about them right now in this article! 👇🏻

No clear settings — lack of good segmentation 

We often say to ourselves: “I’ll target as many top channels as possible, and I’ll be guaranteed successful advertising. 

Unfortunately, it doesn’t work that way. Almost anyone can target the “top” channels and collect a hundred of them. As a result of such “wise” moves, you drain your budget, get almost nothing, or even end up with a big loss. In addition to this, you still don’t understand what to do with that ad and how to map out your future path on the promotion map. Tell us, do you need that? We’re sure you don’t 😉

Solution: In fact, you just need to put in a little more effort and not lump all channels together, but segment them. For example, if you are advertising internal offers related to weight loss, then immediately look for channels such as: “Channels about healthy diet,” “Channels about fitness classes,” “Channels for sports enthusiasts,” etc.

As soon as your test launch gives you some results, you will immediately understand what works and where to aim next. You will see a clear picture of where you can scale up effectively.

Bland and uninteresting creatives

Yes, Telegram moderation is not known for its hospitality. It does not allow many creatives, and some people are simply tired of this fierce struggle. So, at such moments, it seems easier to just do something inconspicuous and move on as it turns out.

However, by giving up, you are making a mistake. Bland creatives will not give you results, but it is entirely possible to launch bright ones. You just need to familiarize yourself with Telegram’s advertising moderation policy.

The guidelines there are really wordy, so you can make your life easier by using AI 🙌🏻

Just upload the guidelines there and ask for interesting and eye-catching ads that fully comply with Telegram’s advertising policy.

There is one more thing: Telegram often does not approve creatives from newcomers because it does not trust the advertiser. Over time, this situation may change and everything will work differently.

So, during the first tests, try to upload “simple” creatives so as not to overburden the moderation 🤭 Then gradually increase the intensity of the images, and the platform will start to accept you as one of its own.

Ignoring analytics

If you think that market tracking is not that important, then you are making another big mistake.

Before launching any ad, you need to collect enough data to understand the trajectory of the promotion. But that’s not all. Once the launch has taken place and the first results are in, you also need to analyze them to understand what your next step should be.

It is also important to collect not just any data, but high-quality data. To do this, you should use external analytics, since the ones currently available in Telegram are not very detailed and will not be sufficient.

In this case, you can use invite links or UTM tags to help you monitor the situation through third-party services. 

Remember: poor tracking = wasted budget

If you have collected poor information, you will promote the offer, analyze what comes out of this “poor information,” and, accordingly, tweak it without results. 

Small budget for testing

We understand that at the beginning, you don’t always want to pour astronomical amounts of money into the “unknown.” However, significant savings in the early stages, i.e., testing, can force you to waste even more astronomical amounts 🥲 

First, we research, and then we test the collected information in practice. It is better to test all elements of an advertising campaign and understand every aspect of it than to grope around and watch your budget dwindle while no leads appear. 

In summary

Your advertising on Telegram can be killed by either insufficient knowledge or a handful of laziness and indiffeence 🙃 

Now is really the time to work with Telegram, because the messenger is very versatile and there are endless opportunities for promotion. However, there are specific aspects and approaches to advertising offers. 

Remember: first you work for advertising, and then it works for you 🙌🏻

At the beginning, you get confused, study your campaign thoroughly, and test it so that it is transparent for you, and then you easily move on and get the desired profits.