How to turn static into dynamic with Canva

AFFHUB here! Today we have a short article for you about the top feature of the Canva app.

Let’s talk about how to turn static content into dynamic content with Canva and why it’s so useful.

Practice has long shown that dynamics are much better at promoting offers and ensuring higher-quality audience engagement. This is not surprising, since the same short videos that we are used to seeing on TikTok, Instagram, etc. have literally taken over the world. Because of this, the human brain reacts more actively to something bright and dynamic than to simple static images.

This method from Canva will help you make your creative more unique and better focus on the right customer triggers.

• First, we look for creatives that fit our offer. We save them in a separate folder and check them for language compliance.
• Go to the Canva app (you need to register there, but the process is quite simple, so we won’t dwell on it). 
• Go to the “Projects” section and create your own with a resolution of 1080×1080, which is ideal for Facebook and is relevant for static creatives. 
• Next, we see a field for the creative. On the right side, click “Upload” and upload the selected creative. Once the creative has been added, drag it to the workspace and check that it is the right size for your format.
• Look for something in the creative that can be highlighted to draw the user’s attention (for example, difficulties with losing weight). Place a graphic element there to draw attention. Also highlight the solution to the problem (for example, a jar of the product you are advertising).

You can add an animated arrow or other element that shows the user how to follow the ad.

• To increase the clickability of your creative. Go to the “Elements” section, select the appropriate animated elements, drag them into the field with your creative, and change their resolution according to your references.

Instead of conclusions

So, we’ve got our unique creative that can boost CTR. Don’t forget to test different elements, animations, and approaches. Choose what works best for your offer.

In fact, the method is very simple, but effective. The Canva editor can do many other interesting things. Recently, it has been greatly underestimated, but in vain 😉