Best Time to Post on TikTok USA

It seems that almost everyone who is just starting their journey as a creator on TikTok has looked for information about the best time to post on TikTok.

You have to try everything to get the popularity you dream of, right?

In this article, we’ll talk about whether there is the best time to post on TikTok. About posting frequency tiktok, about TikTok analytics insights, and why you should be friends with it.

Optimal TikTok post times

In reality, there is no ideal time to post a video. If the content is top-notch, it will go viral regardless of the time. 

So, firstly, you need to take care of other factors that affect the distribution of your videos. We have already written an article about this. Keep in mind that the posting frequency TikTok

that greatly affects the growth of your account. TikTok loves it when you’re active. Unfortunately, you won’t be able to get popular by posting one video a week. You need to be consistent, because that’s the key to success.

There are many tables on the Internet showing the optimal TikTok post times. In fact, they can be logically explained, and there is a chance that posting on specific days and hours will give you a better boost. However, you still shouldn’t rely solely on time and think that, for example, posting a video at 6 p.m. on Monday = a 100% guarantee that you will get millions of views 😁 Experiment and check 🙌🏻 It also happens that everyone finds their ideal time individually. Since the best time to post on TikTok may directly depend on your time zone, your target audience, GEO, and other things (which is why we’ll talk about how TikTok analytics insights work later on, so you can better understand your target audience and its behavior)

TikTok posting schedule USA

Now let’s look at the approximate TikTok posting schedule USA. 

Many people write that posting early in the morning is a definite no-no. Well, that’s quite logical, because on weekdays, most people’s mornings are spent getting ready for work or school. You understand, people have just woken up, they need to wake up, drink their coffee, and preferably not be late for anything. 😁 Mostly at such moments, we are not interested in TikTok. 

Well, on weekends, most people are sleeping off a hard week at work, so everything is logical here.

Conclusion: the best time to post is after lunch/in the evening. This is approximately 4:00 p.m. to 8:00 p.m. However, studies show that this time varies on different days. So here is an approximate calculation:

• Monday: 7:00 p.m., 6:00 p.m., 5:00 p.m. The best time is considered to be 7:00 p.m.
• Tuesday: 4:00 p.m., 8:00 p.m., 2:00 p.m. The best time is 4:00 p.m.
• Wednesday: 5:00 p.m., 6:00 p.m., 4:00 p.m. The best time is 5:00 p.m.
• Thursday: 5:00 p.m., 1:00 p.m., 3:00 p.m. The best time is 5:00 p.m.
• Friday: 4:00 p.m., 2:00 p.m., 6:00 p.m. The best time is 4:00 p.m.
• Saturday: 5:00 p.m., 4:00 p.m., 7:00 p.m. Best time – 5:00 p.m.
• Sunday: 8:00 p.m., 5:00 p.m., 4:00 p.m. By the way, 8:00 p.m. is one of the best times to post. 

Let’s talk about the best day of the week to post. Wednesday is generally considered the best day. We don’t know why, but keep that in mind. Thursday and Friday are next. And the worst day, according to many, is Saturday. They say that on Saturdays, reach drops significantly.

TikTok analytics insights

Knowing the ideal time to post is great, but knowing how to work with analytics is even better. With analytics, you can do more than just post videos and wait for a miracle. You can truly analyze your growth and adjust your promotion strategy as needed.

Running social media without analytics is like moving blindly in a dark maze. So if you still don’t know what analytics are and how they work, it’s time to learn about them and look at your profile from a different angle. 

TikTok analytics insights help you get an idea of how you are doing on the platform and whether your content is effective. It is thanks to analytics that you begin to understand your target audience. Answers to the following questions immediately appear:

• Who are these people?
• What are they looking for?
• What do they want?
• What are their pain points?
• What do they do?
• And so on.

Once you get information about your target audience, you begin to understand what to film and how to get people even more interested. 

How to view analytics on TikTok: a quick guide for mobile apps and PCs

First, let’s figure out how to access those analytics in the first place. Because, you know, it’s not something that’s immediately obvious 😅

TikTok analytics in the mobile app

Important: analytics are only available for Pro/Business/Creator accounts.

Switch to a Pro account

• Open TikTok and go to your Profile
• Tap ≡ (three lines in the upper right corner)
• Select Settings and Privacy
• Go to Account
• Tap Switch to Pro Account
• Select your account type (Creator or Business) and niche

Open analytics

• Go to Profile
• Tap ≡ → Creator tools
• Select Analytics

What you will see:

• Views and impressions
• Reach and engagement
• Data for each video
• Audience (age, countries, activity)

TikTok analytics on PC

Log in to TikTok

• Go to the official TikTok website
• Log in to your account

Open TikTok Studio / Analytics

• Click on the profile icon
• Select Creator Center / TikTok Studio
• Go to the Analytics section

Data available on PC:

• General account statistics
• Detailed video analytics
• Views, retention, and engagement metrics
• Audience data (countries, activity)

TikTok analytics has many different sections, so to help you navigate, here are some key metrics to consider:

Video views

This is the basis for seeing how many people have viewed your video. Try to shoot content similar to what has previously gained a lot of views.

Watch time

Another important point. If you’ve already posted something on TikTok, you’ve probably noticed that the number of views is almost never equal to the number of likes, comments, and saves. Often, people just watch and scroll. So relying solely on the number of views is not a very good idea. The TikTok engagement times play an important role. How long do people watch your video? How many people watched it to the end or rewatched it?

That’s why it’s so important to grab the user’s attention in the first 2-3 seconds of the video. Long intros are boring and don’t make people want to stay until the end. There should be intrigue and something that will spark the desire to watch the video and learn something. 

How many people subscribed after watching the video

If users subscribe to you after watching a certain video, TikTok will promote it further. Subscriptions are one of the best indicators that your content is interesting.

Likes/comments/saves/shares

If there are a lot of them, TikTok will also promote the video further in its recommendations. See which of your videos are the most popular. You can also analyze your competitors’ content and pay attention to which format gets the most activity.

Target audience

Study your target audience. See where most people are from, what gender prevails, their age, etc. You can also separately view the profiles of those who viewed/liked your video, etc. This will give you a better understanding of exactly what kind of people you are reaching. 

Of course, TikTok analytics allows you to see much more than these points, but this is enough to get you started. This is the foundation that will help you understand the big picture of your development. Then you will see what works and what doesn’t. How you can improve your promotion strategy, etc.

General tips to help improve your promotion strategy

We’ve discussed the optimal TikTok post times and talked about analytics. But, as we mentioned, knowing the best time to post is only a small part of what you can do for good promotion. Certain days and times can improve the situation a little, but without a clear strategy and high-quality regular content, you are unlikely to get wow results.

Setting goals

The purpose of posting and maintaining a page as a whole can vary. Understand what you want.

For example:

• Better engagement, increasing the number of followers, increasing awareness.
• Increasing sales.
• Creating a community of like-minded people.
• Etc.

Your further plan of action will depend on your goal. Then you will understand in which direction to build your strategy and study analytics.

Competitor analysis

You don’t need to steal content — that’s for sure. But no one forbids you to be inspired by someone else and analyze their experience. Everyone starts somewhere. It’s perfectly okay to follow the example of people in your niche who have already achieved something at the beginning.

Pay attention to what works best for them, which hooks best encourage the audience to react, which topics are most popular in discussions, and so on.

Understand your target audience

Basic audience analysis is something you hear about all the time. And, you know, for good reason. How can you create content without knowing who it’s for? First, understand the main target audience that is focused on your niche. Who are these people, how old are they, what do they do, and why might they be interested in this niche? Once you have a rough picture of your potential subscriber in mind, you will be able to better understand what they will like.

Test different approaches

Having a strategy is great. But set aside some time to test different content formats to see which ones generate the most engagement.

In conclusion

So, is there the best time to post on TikTok? You be the judge 😁 Test, test, and test again.

We believe that certain days and times can indeed affect your reach. However, without consistency, strategy, and quality content, this is unlikely (proven).