Feeling the rhythms: ROI 117.98% in India!

India is an exotic experience that doesn’t go on for everyone. As travellers say – India can either be loved or hated. But what is sure to please everyone in this country is the top online casino market. Especially when One Partners is willing to show the case that blew this country up)

Summary:

• Offer: Khelraja | Aviator | Android / IOS  
• Geo: India
• Platform: Facebook apps
• Test period: 19.06-19.07.2024
• Expenses: $5876,8
• Income: $12810,0
• Profit: $6933,2
• ROI: 117,98%

Do you want to have the same status? Hurry up and write to One Partners!

Case statistics: 

Choice of geo:

In India, online casinos are a real virtual Las Vegas, found in every smartphone and laptop. Imagine the ancient Indian goddess Lakshmi bringing good luck on your phone screen, with sitar melodies playing around you while the slot reels spin.

The online casino market in India is growing rapidly, attracting millions of users. This is all thanks to the introduction of new technologies, cryptocurrency and Indians’ love for gambling.

Given the gambling of Indians and a large population with medium-high earnings, One Partners chose this particular South Asian state.

Traffic source: 

The team used Facebook for the India ad campaign as always, on Android 12+ devices. The well known and reputable social network is best suited for a successful ad campaign launch in India compared to other social networks (Facebook – 66.74%, Instagram – 25.56%, YouTube – 5.35%, Twitter – 0.92%, LinkedIn – 0.36%).

Creative selection process:

India has one of the richest cultures in the world. Indians strictly honour centuries-old traditions – they wear authentic clothes, cook ancient cuisine and are very responsible when it comes to religion. One Partners came to the conclusion that creating creatives based on India’s vibrant culture in a nuanced way would be the best way to capture the attention of a gigantic audience.

Example:

How did we set up our ad campaigns?

While running ad campaigns across India, One Partners made heavy use of apps from WWA. The main destination, as expected, was Facebook, targeting Android users with version 12 and above. As far as the target audience was concerned, the choice was men aged 25 years and above.

The main parameters of the ad campaign:

• Geo: IN
• Minimal deposit: 200 inr
• Baseline: no BL
• KPI

Prohibited:

• Motivated traffic
• Specifying the minimum deposit amount in creatives
• Multi-accounts, fraud, chargebacks

Conclusions:

The Indian campaign produced quality results with an ROI of 117.98%. The India case was a very interesting experience for the One Partners team. If you want to launch only the best offers in any geography, then it’s time to turn to us!

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