ROI 103.71%: profitable Hungarian campaign

Today we will analyze the excellent Betmatch offer, which resulted in an ROI of 103.71%. The One Partners team has made an effort to explain this success in a simple and accessible way, so that you can achieve such numbers next time.

Summary:

• Offer: Betmatch | IOS / Android
• Geo: Hungary
• Platform: Facebook apps
• Test period: 01.08 – 28.08.2024
• Expenses: $7340,9
• Income: $14953,9
• Profit: $7613,0
• ROI: 103.71%

You can choose your offer and launch ad campaign by contacting One Partners

Case statistics:

Choice of geo:

Hungary is a country in Central Europe, Ukraine’s western neighbour with a population of 9,6 million people. The official language is Hungarian, the currency is the forint. The capital and largest city is Budapest, and other large cities include Debrecen, Miskolc, Szeged, Pecs and others.

Gambling and betting in the country are legal, but strictly regulated by law. Hungarians themselves like to relax by gambling or betting.

Traffic source:

Traditionally, we chose Facebook. It is used by about 7 million people, and most importantly, it is very popular among our target audience — men aged 25 and over.

Creative selection process:

Involvement, enthusiasm, patriotism  — these are the signs of creatives that will appeal to Hungarians. Social media users are particularly picky because they have a short attention span, so you should add colours and brightness to your creative to definitely attract attention. From the point of view of the language, of course, it would be best to use Hungarian.

Creative example:

How did we set up ad campaigns?

The ad campaign was launched with the help of in-house made sticks. The platform was Facebook on Android 12+, while the target audience was men aged 25 and above.

For your ideal offer, contact the managers of One Partners!

The basic parameters of the ad campaign:

• Paid Target: FTD
• Geo: HU
• Hold: 30 days
• Minimum deposit: 4000 HUF

Prohibited:

• motivated traffic;
• specifying the amount of the minimum deposit in creatives;
• multi-accounts, fraud, chargebacks.

Conclusions

With its cases, the One Partners team continues to show that there are no unpromising geos. Hungary was no exception, as it gave the team an ROI of 103.71%. The involvement of social media users in creative is the key to success in this geo.