ROI 106.47%: hot launch for Portugal

Offer Spinsy for the One Partners team looked very attractive, so we just couldn’t pass it up. And we were right! Today, we will tell you how we successfully conquered Portugal at the end of summer without getting burned.

Summary

Offer: Spinsy | Android / IOS
Geo: Portugal
Platform: Facebook apps
Test period: 19.07-06.08.2024
Expenses: $5198,73
Income: $10733,56
Profit: $5534,83
ROI: 106,47%

Do you want to work with Portugal? The One Partners team is always happy to help

Case statistics

Choice of geo

Portugal is a country located mainly on the Iberian Peninsula in southwestern Europe with a population of about 10 million people. The official language is Portuguese and the currency is the euro. The capital, Lisbon, is also the largest city in the country, and other major cities include Porto, Braga, Vila Nova de Gaia, and others.

Gambling in the country is legal and regulated by the Serviço de Regulação e Inspeção de Jogos (SRIJ). The Portuguese love gambling, so gambling is flourishing even despite the high taxes on bets (up to 44%). So, whether to pour or not is a rhetorical question for us.

Traffic source

A significant proportion of Portuguese people use the internet, with a rate of 84.5%. Social media is also an important part of the population’s life: Facebook is the most popular, reaching 71% of the population.

As Facebook is popular both among the general population and our target audience, we decided to launch the campaign on Facebook.

Creative selection process

For the Portuguese to respond to it, creative must be engaging and appeal to the needs of the audience. A person needs to feel emotionally involved: this is the easiest way to hook them and make them click on a picture or video. You can use CTA to make your creative bright and attractive.

We suggest choosing Portuguese as the language, as it is the language spoken by the majority of the country’s population.

Example:

How did we set up the advertising campaigns?

The team used its own development to launch the advertising campaigns. The platform was, of course, Facebook for Android 12+. We chose men aged 25 and older as our target audience.

Main parameters of ad campaign:

Paid target: (FTD)
Geo: PT, GR, FR, ES
Minimum deposit: 10 EUR
Baseline: 10 EUR
KPI: Active traffic, no fraud

Prohibited:

motivated traffic;
specify the amount of the minimum deposit in creatives;
multi-accounts, fraud, chargebacks.

Conclusions

Portugal is an attractive geo for media buyers because gambling is legal and popular among the population. Our case is a direct proof of this. With good creativity and confidence in your own actions, you can attract a wide audience and launch a very successful advertising campaign.

You can achieve the same results by writing to One Partners)