Case study from Turkey: One Partners, WWA apps and ROI of 151.72%

Brew a stronger coffee: One Partners and WWA will tell you about their Turkish adventure. But don’t leave it to the coffee grounds to guess how they succeeded in this geo, because in this case study we will tell you about all the strategies used to promote the Luks offer.

Summary:

Offer: Luks | Android / IOS
Geo: Turkey
Platform: Facebook apps
Test period: 19.12.2024-14.01.2025
Expenses: 4 299,65$
Income: 10 780$
Profit: 6480,35$
ROI: 151,72%

Don’t miss the opportunity to make a profit – One Partners offers proven and high-quality offers

Case statistics:

Choice of geo:

Turkey is a transcontinental country located mainly in Asia, which is classified as Tier-2 in arbitration. The population is about 85 million people, the average income is about $1,000 per month, and the minimum is $500.

Turkish and other languages are spoken here, which are not very relevant for media buyers, but it should be remembered that the country is multinational. Many religions are represented in Turkey, from Islam to Judaism. The currency is the Turkish lira, and there is one interesting fact related to it for arbitrators.

Since the lira is an unstable currency, the Turkish population, especially men aged 25 to 45, are very interested in crypto. This is where geo-crypto casinos and the entire crypto niche come to the fore. Even the state has not ignored this area: last year, the Turkish parliament approved a law that strictly regulated the circulation of crypto in the region. It will come into force this year: according to the law, Turkish exchanges are obliged to verify the identity of the sender when transferring cryptocurrencies (if the transfer is more than $425).

Gambling in the country is not an easy topic, as it has been legalised and banned. However, the population is not against gambling at all: the country even has a tradition related to it – ‘games for coffee’. This tradition has been popular for hundreds of years and started with Turks playing chess or backgammon for money in local cafes and, you guessed it, coffee shops. Interesting fact: this special tradition has since spread to online casinos!

Traffic source:

In 2020, Turkey was ranked among the top 10 countries in terms of the use of Facebook, Instagram and X. As you might guess, these are the most popular social media platforms in the country, and the number of users is growing steadily to this day. Since we are most interested in the paying audience, we decided to rely on Facebook, which has been proven by practice and time. After all, as of December 2024, Instagram has 63.46% of all users, Facebook – 27.73%, and YouTube – 5.25%.

Process of selecting a creative:

As you may remember, the dominant religion in the country is Islam, which means that it is better not to use overt creativity, except when launching into a debit card. What will work 100% is an appeal to emotions and national symbols. Despite their outward severity, Turks are emotional and quick to pick up on the emotions of others, so the joy of a person winning a creative will attract them.

Be sure to use the national currency! Firstly, it will increase engagement and resonate with the population, and secondly, winnings in dollars can be perceived as a cheat by Turks and completely ignored. Turkish language is also an asset.

In addition to emotions and national symbols, you can use an expert approach or storytelling: for example, ‘a resident of Ankara won X thousand liras in this online casino’. People here trust such stories and are not too picky about advertising.

Example:

How did we set up the advertising campaigns?

When launching advertising in Turkey, we decided to rely on WWA apps. This is because WWA apps have a high rating (from 4.7) and receive positive feedback from users in different geos. In fact, this is achieved thanks to a well-thought-out push notification funnel that helps to push users to deposit and ensures their return to the offer through regular notifications.

By the way, WWA also provides an opportunity to get 1000 free installations to test its apps. As for the target audience, men aged 21 and older are exactly the audience that the offer was aimed at.

If you are interested in this offer, you can write to One Partners managers and find out all the conditions for launching it, and WWA apps will help you to promote it effectively)

Main parameters ad campaign:

Paid target: FTD
Payout: TR
Cap: 30 FTD
Minimum deposit: 100 TRY

Prohibited:

motivated traffic;
specifying the amount of the minimum deposit in creatives;
multi-accounts, fraud, chargebacks.

Not payable:

Traffic with zero activity, no repeat deposits, no bets
Multi-accounts, game fraud
Fraud (surebetters, multi-accounts, similar deposits, similar player behaviour, cookie-cutter, etc.)
Motivated traffic, capering, schemes
Overflow of funds

Conclusions:

Turkey has proven to be a real boon for arbitrage providers, and the effectiveness of their work in this region has been enhanced by high-quality tools such as apps from Wild Wild Apps. High conversion rates, platform adaptability, and scalability of advertising campaigns made One Partners’ cooperation with WWA a key ingredient for success, perfectly matching the media buyer’s “taste” of Turkey.

Do you need the perfect offer for your launch? One Partners is ready to offer several options)

Are you interested in apps? Then this is a question for Wild Wild Apps specialists!