How to improve traffic processing

Traffic processing: what is it, and how can it be improved? This is what we will discuss in today’s article.

Traffic processing is working with a lead after they have submitted an application or simply decided to contact a manager. The main task of this traffic processing is to motivate the audience to convert. 

Communication usually takes place via messengers or phone calls. It is important for you to be able to build trust in your brand and product. You answer all the buyer’s questions, advise them on various issues, etc. In this way, you can warm up the audience and promote further advancement.

What are the rules for top-notch traffic processing?

• High-quality equipment and excellent communication. No one likes long waits for a response, poor sound quality, or frequent interruptions during a conversation. What’s more, sometimes this can be extremely annoying even for the calmest people.
• Clear and correct speech of processors. It is important that they are native speakers of the language of the audience they are working with. This will ensure complete understanding of the client, including slang, dialect, etc.
• The processor should have a rough dialogue script. It is important to build a conversation outline. For example: first, establish contact, then identify the need, handle objections, and finally lead the customer to a purchase.
• Processors must have access to fresh accounts or phone numbers.
• Processors should have a stable volume of fresh applications.

Ways to improve traffic processing

We have discussed the rules of “ideal processing.” But what can be done to improve this process and finally increase conversions?

We have several effective methods that you should try if your traffic processing department is struggling and needs improvement.

Method 1: Test different script options

Having a rough dialogue script is one of the basic rules of successful processing.

You can’t always come up with your speech on the fly and do everything clearly and “according to plan.”

Try testing several approaches, for example:

Auto-replies

This is suitable if the user is already ready to make a purchase and does not need processing. In this situation, you simply set up an automatic reply to the first message. Add a link for purchase, write about the necessary data for completing the application, etc.

Urgency/limited availability

This is a basic scheme. You emphasize that the number of goods or places is limited. Or you can do the same with a discount that is about to expire. 

Approach from afar

Here you need to warm up your audience more. First, get acquainted with the potential buyer, identify the problem, create an image of another buyer, and then make the offer itself. 

Social proof

These are the very reviews of the product. Reviews always build trust. Therefore, the processor must have ready-made stories of real buyers or screenshots of reviews if the conversation takes place in a chat. 

Additional offer — Plan B

For example, a person has already refused an order or wants to do so. And here you throw in an alternative with a discount or other perks. In most cases, the user changes their mind and orders the product anyway. 

“Frequently asked questions”

Create a list of the most popular questions with answers so that processors have a cheat sheet at hand and can respond to requests more quickly.

Method 2: Familiarize processors with connections

To ensure good conversion, the processor needs to know a lot of connections. This will enable them to better understand the audience, its needs, requirements, level of engagement, etc. Only then will the processor be able to quickly select the best offer that will lead the user to a purchase.

It is necessary to provide the operator with data about the audience. For example:

• links to pages or channels where the audience is engaged;
• information about the audience, targeting settings, geolocation, demographics, languages;
• examples of creatives with up-to-date information about discounts, promotions, and characters used in promotion.
• explanations of approaches to warming up, and the main points used to encourage the audience;

Method 3: Speed up response time

Let’s face it, no one likes to wait long for a response, especially when you are interested in a particular product or service right here and now.

Most users want to discuss the product almost immediately after submitting their request. If they don’t get a quick response, they start to have doubts, etc. The result: they look for an alternative, i.e., another product, etc.

How to speed up traffic processing?

• Send users automatic messages in messengers after receiving requests. This will show that you are open to communication and will contact the potential buyer soon. Often, such messages include information about current promotions, product range, etc. This is another opportunity to grab the audience’s attention.
• First line of processing. Here, several specialists contact potential customers and qualify them. Next, the processed leads are forwarded to the appropriate managers. This approach allows you to respond to requests faster and make the process more personalized thanks to a preliminary analysis of the target audience and its needs.
• It is advisable to have several outsourced traffic processing specialists who can be quickly engaged during peak loads.

In summary 

Don’t neglect traffic processing, as it can significantly increase your conversions. Very often, it saves the day even when the buyer is almost lost.

Remember to constantly improve your processing, its quality, and speed. People don’t like to wait long or when something constantly freezes. Quality communication is the key to increasing your customer base.