How to fill the diabetes niche in nutra: an overview

Hello, everyone! Today we will talk about the nutra vertical, or more precisely, its very popular niche — diabetes.

Why is this a promising niche?

Statistics show that there are more than half a billion diabetics in the world. Therefore, the target audience is quite large.

Nowadays, people consume more unhealthy foods that generally contain unhealthy ingredients, including large amounts of sugar. More people are starting to lead sedentary lifestyles with the development of the internet, digital professions, etc. All of this is a recipe for developing diabetes.

That is why offers for diabetes in the nutra are becoming more common.

Now we will talk more about how to work with this niche, what is important to consider, and what factors influence its success. Let’s get started!

What are the features of this niche?

When it comes to working with the diabetes niche, the following factors play an important role: target audience, GEO, and seasonality.

Target audience: target settings

Prediabetes and type 1 diabetes affect both women and men. However, according to statistics, officially confirmed type 2 diabetes is more common in women. Therefore, if you are going to promote products specifically for type 2 diabetes, you should prioritize the female audience. The ratio of women to men is 2:1. 

When promoting a more preventive product, you can maintain a 1:1 ratio.

In terms of age, the most common audience is 35-45 to 65 years old. You can also advertise the product to younger users. However, in this case, you may need to change your creative approach. That is why they say that if an affiliate marketer is inexperienced and has decided to work in this niche, they should target the 35-65 age group to be on the safe side.

Seasonality: does it really affect diabetics?

We understand that diabetes does not appear at a certain season and then suddenly disappear. However, seasonality plays an important role here. We must also remember the symptoms that manifest themselves differently depending on the season. 

For example, demand is highest in autumn and winter, as this is when diabetics mostly experience various symptoms.

GEO

Here we will divide diabetics and people with prediabetes. Each country has a different understanding of prediabetes. For example, in some places certain symptoms will be a sign of it, while in others you will be told that you are healthy and just need to take vitamins.

We recommend paying attention to global obesity statistics, as obesity is also often a sign of prediabetes.

In East Asian countries (e.g., New Zealand or Japan), there are fewer diabetics than in other Tier-1 countries.

Such nutra-offers are well received in Tier-1 countries. Why?

In fact, it’s very interesting. Due to the increase in blood sugar levels over the past 30 years, many people have diabetes but are unaware of it. Thirty years ago, they would have been diagnosed with diabetes. Now the picture is different.

That is why many people choose nutra instead of professional medical care. There is no diagnosis. Accordingly, there is no need for medication.

Creatives for diabetes

Creativity has a significant impact on the success of advertising. So now let’s figure out what is better to use to increase its appeal.

• Healthy lifestyle. Diabetes mostly happens because of metabolic disorders and too much sugar in the blood. So, showing the good things about a healthy lifestyle is a great idea. It’s worth showing that people are happy when their bodies work right. Their bodies are toned, their skin looks healthy, they feel light, and so on. This is very encouraging, especially if the user already feels that they have certain health problems.
• Images of the product itself. As practice shows, attractive design and detailed descriptions of the product’s advantages always attract a lot of attention.
• UGC content. This is the type of content that has recently flooded social media. It’s no surprise why. Nothing inspires trust in viewers like photos/videos where ordinary people have tested the product on themselves and shown real results. There is no professional approach to filming and studio recording here. Everything here is real, simple, and familiar to all of us. That is why UGC creatives will be more appealing to the audience than regular video creatives shot in a studio with a million special effects.
• Infographics. This option is more suitable for landing pages. However, it also attracts the audience quite well.
• Statistics. If you show how many people a particular product has helped, then just as many people will want to buy it for themselves.
• Pain points. This is the basis of marketing. Focusing on the pain points of a potential reader always makes them think about what bothers them and how your offer can help them deal with it.
• Focus on effectiveness.

• Ingredients.

• How the product works.

• The main goal is to lower sugar levels.

• The preventive effect of the product.

• Positive reviews and certification. Another important point that can build tremendous user trust in the brand.

To summarize

Now you can see that the diabetes niche is really popular and promising in the nutra vertical.

The target audience here is really broad, which, unfortunately, is due to the large number of diabetics around the world. Many people may not know they have diabetes. That is why they prefer nutra offers with a preventive effect.

The most common GEOs are Tier-1 countries due to the statistically higher number of people with high blood sugar. 

If you approach target setting and creative development correctly and take into account all the features of the niche, it can become very promising and profitable for both experienced affiliate marketers and beginners.