Crash or slots: which pill to choose?

Slots or crash? They are so similar, yet so different. Often, banners don’t know which game to choose for their creative to get top results.

Today, AFFHUB breaks down the difference between these two kings of online gambling. Your choice will greatly affect user response to ads, traffic quality, and other aspects.

Let’s figure out which pill is right for you! 💊

“I choose the classic — slots”

Slots — you hear about them from every arbitrage beginner and already know that they are the basis of online casinos. For the most part, this format is the most addictive for players. The mechanics of the game are simple and straightforward — you spin the reels and wait for your “golden” combination that will bring you a huge win.

Interesting fact: Slots are less likely to be restricted by advertisers.

Another advantage of this format is that advertising it mostly attracts users who understand the principle of the game well. They assess all the risks and there is a chance to get a long-term player, not a one-time visitor. Yes, you will somewhat discourage dreamers of “millions in a minute,” which may result in fewer clicks and registrations. However, the overall quality of traffic will be significantly higher.

When it comes to slots, the target audience responds to familiar, popular games. So don’t waste time looking for something new and unique — choose the classics.

For example:

• Sugar Rush;
• Gates of Olympus;
• Sun of Egypt;
• The Dog House;
• Joker Stocker;
• Etc.

“I choose crash”

Crash is a format where the player decides when to end the game and collect their winnings. For example, slots are all about excitement and uncertainty. Crash gives you the opportunity to maintain some control over the game.

Winnings change, and you decide when to stop and lock in what you’ve got. 

When you choose crash games for creatives, you have a chance to get a lot of clicks (more than on slots). This format encourages more users to register and make deposits. This is a plus, but unfortunately, crash games often bring in low-quality traffic. The target audience is less likely to make repeat deposits and does not stay on the site for long.

But why do crash games attract lower-quality traffic? The fact is that the format of the game itself gives users the impression that they can somehow influence the outcome of the game. People often think that they can “make money” not so much on luck as on their own skills. However, in reality, things work a little differently. The user sees this and doesn’t want to continue playing. 

Crash games are good for Tier-2 and Tier-3. If your goal is not long-term user retention, then this is a great option that will bring in a lot of clicks and other target actions.

Which games to choose?

While good old classics always work well with slots, crash games work differently. Here you need to use something relevant and, perhaps, look for some new interesting games.

Recently, the following have been the most successful:

• Pengu Sport;
• Chicken Road;
• Tower Rush;
• Chicken Plinko;
• Aviamasters Christmas.

In conclusion

As you can see, both formats are good, but different. The main difference between slots and crash games is the attraction and quality of traffic. Slots will bring fewer clicks but a higher-quality audience, while crash games can show explosive results in terms of clicks and registrations, but there can be problems with the quality of traffic.

The choice is yours. It all depends on your promotion goals and your personal beliefs 🙌🏻