Case Study: 648 FTDs in 30 Days with Oh My Gods

How an affiliate team tested a newly released slot by DELULU across multiple traffic sources over 30 days

The Challenge

The affiliate team wanted to test a newly released slot across SEO, PPC, and TikTok traffic to see whether it could turn initial interest into registrations, FTDs, and longer player sessions.

Campaign Overview

Partner: A large affiliate team

Game: Oh My Gods

Campaign Duration: 30 days

Traffic Sources:

• SEO
• PPC
• TikTok

Traffic GEOs: Tier-1 Europe 

About the Game

Oh My Gods gave players something they don’t usually get in a slot by letting them choose before the bonus starts. Players choose between Zeus and Thor, with each god unlocking a completely different Free Spins feature.

Zeus focuses on one style of gameplay, while Thor delivers another, giving players a reason to return and experience both paths. The bonus ends with the Gods Clash, where the chosen god can triple the total bonus win. Instead of seeing everything in a single session, many players came back to compare both Free Spins modes and discover which one suited their playstyle better.

The Strategy

The team didn’t try to sell another new release and treated each traffic source differently.

PPC was used to identify the strongest creative angle. TikTok focused on short gameplay clips with the Zeus vs Thor choice shown immediately. SEO targeted players searching for information about new slot releases before making a deposit decision.The same message was kept across all three channels throughout the campaign.

Campaign Results

• 648 FTD
• 1,980 Registrations
• CTR: 5.0%
• Registration → FTD Conversion: 32.7%

Traffic Breakdown

• PPC – 46% 
• SEO – 33% 
• TikTok – 21% 

Creative Performance 

• Top-performing creative

Gameplay comparison featuring Zeus vs Thor and both Free Spins modes.

• Strong performer

Short gameplay GIFs showing the player’s choice before the bonus.

• Lowest-performing creative

Static branding banners with no gameplay demonstration.

Key Findings

Several patterns became clear during the campaign.

• PPC generated the highest number of FTDs and scaled consistently throughout the month.
• SEO delivered the Registration-to-FTD conversion by attracting players already looking for new slot releases.
• TikTok produced the highest CTR, especially when both Free Spins modes were shown in the same video.
• The Zeus vs Thor mechanic proved to be the strongest creative angle across all three traffic sources.
• Gameplay creatives consistently outperformed static banners, showing that demonstrating the player choice generated stronger engagement than simply presenting the game visually.