How to create a high-quality pre-landing page for Nutra

Hello, everyone! Today we will talk about one of the most popular verticals — Nutra.

Many people decide to start their affiliate marketing journey with Nutra. This is not surprising, as this vertical is very promising and interesting. However, there are also some nuances. 

Success in working with Nutra depends on many factors.

So in this article, we’ll talk about how to create a high-quality pre-landing page. Because it is an integral part of the Nutra offer funnel.

What is a pre-landing page, and why is it so important?

A pre-land page attracts the user’s attention to your offer. It is responsible for convincing a person that they need your product and turning them into a potential buyer.

What should a high-quality pre-landing page that will hook the user look like?

The ideal pre-landing page should combine three main elements, which we will now discuss in more detail.

🔎 Consideration of target audience pain points

To do this, you need to thoroughly familiarize yourself with your target audience and try to put yourself in their shoes. Then you will see what triggers them. Answer the following questions:

• Who are these people?
• What do they do?
• What are their fears?
• What do they want?
• What concerns them?
• etc.

This will help you create a USP (unique selling proposition) where you focus on the audience triggers you identified during your target audience analysis.

✅ Building trust through reviews and guarantees

When a user sees an interesting offer, they want to find more facts that confirm its quality. That is why it is important to emphasize positive customer reviews.

This builds trust significantly. Admit it, you often find yourself in the shoes of a buyer who has found a top product but is still looking for some information to confirm its quality and effectiveness.

In your posts, we recommend using:

• real user reviews (without filters, exaggeration, etc.).
• certificates and other facts confirming quality and qualifications.
• return guarantees in case of problems.
• trial versions.
• collaboration with bloggers and influencers.
• advice from doctors.

📝 Quality storytelling

Storytelling has long been an integral part of advertising campaigns. It works much better than “blunt advertising.” 

The native approach is primarily about creating a life story that the user will believe. 

What does this give you?

• It grabs attention in the first few seconds of viewing.
• The user feels that this is a real experience.
• It keeps them interested because it evokes emotions.

However, it is important not to overdo it. There is a fine line between “fairy tale fantasy” and light native advertising that exudes a genuine and sincere vibe.

Mistakes in pre-landing, or how to kill your conversion

So, you’ve created your perfect pre-landing page. You’ve taken all three key elements into account. But wait. Why isn’t it converting? 🤨

You haven’t forgotten about the “three pillars” of pre-landing pages — that’s good. But there are a few more nuances to consider in order for these “three pillars” to lead you to success.

Let’s look at the most common mistakes in pre-landing page creation that kill conversion.

• Grammar mistakes or poor translation

Well, this is basic. The user scrolls through the feed, sees your attractive offer, starts reading the details, and sees grammatical errors. Their reaction? That’s right, a loss of trust and unwillingness to read further. 

The same goes for translation. Your offer may look perfect in your language, but when you translate it into another language, mistakes will immediately pop up. It’s something like when the Ukrainian word “nutra” is translated into English as “guts” (not cool, right? 🥲)

So there you have it. That’s why you need to be very careful here. Especially if you’re targeting a foreign audience. For them, a “bad translation” is an immediate red flag 🚩.

So don’t skimp on translation and don’t neglect to carefully check your texts for grammatical correctness.

• Typical clickbait headlines

When you use too much clickbait, users usually immediately lose interest in your offer and trust. Society has long held the opinion that “the more praise, the less real results.” 

The headline should evoke certain emotions. It should be interesting, but not intrusive. 

For example, if you write “How I managed to lose 10 kg without dieting: sharing my discovery,” it will already spark interest. People will want to read more about your “discovery” and how you lost those 10 kg without dieting 😉.

• Illogical storytelling

Let’s return to the topic of weight loss. If you write that someone lost 15 kg in three days with the help of your product, it will not cause a mad desire to buy the product. Rather, it will cause distrust and thoughts like, “Come on, just another scam.” 

But if you mention that your product is designed to be used as a course (for example, 30–60 days), then it will look more plausible.

• Technical gaps

It is important to adapt your ad for different devices and ensure the most convenient and fast viewing experience.

Because if you created a post for a PC and didn’t make sure that it would look the same on a smartphone, then it will turn out to be a mess, to put it mildly. The image will simply be distorted, and users will most likely not even start reading. 

The same applies to loading speed.

• Black humor, aggressive messages, etc.

Such tricks will not work properly in every niche. In nutra it is best to work without pressure and humiliation, etc.

Therefore, we recommend using a lighter, more natural approach that creates a sense of comfort, rather than questionable phrases such as “Summer is a month away, and you’re still fat? We know how to help you.”

• Dry text without visual and digital confirmation

When a person reads dry text about how great your product is and how satisfied customers are with it, they are more likely to think, “Well, yes, we are all wise in words,” and move on. Because nothing grabs users’ attention like a good story backed up by real reviews and statistics. 

So how do you create the perfect pre-landing page for nutra offers?

We’ve discussed the main points, so now let’s put it all together and create that perfect pre-landing page that will ensure good conversions and customer growth. 

Story 

It’s best to come up with a character that you will tell a story about. 

For example: Michael finally overcame his weight problem with the help of your product. He got rid of the pain that had tormented him for years. Now Michael is happy and feels much better 😁

Of course, the story should be more complete and personalized. But we want to say that this format evokes more empathy and engagement.

Before/After

This is a timeless classic that has always worked and will continue to work. Nothing inspires trust like real experience and a “before/after” comparison. 

Photos must be real, without filters or retouching. That’s the trick. 

For example, you have found a product that might suit you, but you are still hesitant to buy it. You scroll further and see a “before/after” photo. In most cases, your confidence that you need it returns. You see the results of a real person and want to be in their place. 

Use video content

Videos generate significantly more engagement than photos and text alone. It’s all about the dynamics, which evoke emotions more quickly. 

The more lively your video looks, the more trust it inspires. If there are real people in the frame, it creates a feeling of “belonging,” you know?

Authentic reviews

Agree that no matter how cool an offer is, if there are no reviews for it, or if there are reviews, but they look fake and formulaic, you lose the desire to consider it further.

Reviews are about trust and proof of quality. 

Discounts and gamification

Try gamifying your promotions. For example, create a roulette wheel that users can spin to win a discount.

Remember the Chinese goods app “Temu.” It seems that everyone who has ever visited it has fallen for the hype of a game with a chance to win a crazy amount of discounts. The roulette wheel spins, the numbers grow, the user keeps spinning, completes various tasks, the app keeps offering something… and so they sit there for about an hour doing the same thing.

Of course, it’s not worth doing this, because it’s quite annoying (especially if, in the end, the person doesn’t win anything, as promised). But you have to admit that it’s addictive (very addictive 😉).

Add information about the composition

If it is a specific medication, it is best to describe its composition and back it up with medical recommendations.

When it comes to human health, attitudes toward this topic become, shall we say, more acute. People will not buy just anything. They need confirmation that it is safe and will not cause any problems.

In summary

Pre-lending page is a base that significantly affects engagement. It can either interest the user or repel them.

Consider the points we have listed in this article so that your work with the nutra brings top results, not constant disappointment.