How the year 2024 went for affiliate marketing: summarizing the results

In just a few days, the new year 2025 will begin. It’s a time when it’s customary to set new goals and summarize your achievements over the past 365 days. Affhub talked to the leaders of the affiliate marketing market and tells you how 2024 affected the affiliate market and what to expect next.

Events

The main event of 2024 was the US elections, which without exaggeration influenced the whole affiliate marketing market. Traditionally – accounts were banned, ads didn’t come in, and entire teams lost huge profits. 

This is actually a classic story for affiliate marketing. Some projects were prepared for this and had a plan of action. Others acted chaotically. As a result – some lost a lot of money. And others – having seen such cases, on the contrary, increased their profits.

In addition, traditionally, each “two-year” is active on sport events. But it had an impact only on the betting vertical – we will talk about it a little further. 

Trends

If last year the trend for influencer traffic was just gaining momentum, then in 2024 it has become one of the TOP topics on all platforms. It is written about on niche platforms, talked about at events and conferences. An approach like Influencer Marketing is also developing. In fact, everyone has realized that this is a win-win deal – both for advertisers and bloggers, and for the niche that more and more people are learning about.

Speaking of the popularity of the niche – it’s only growing every year. Thousands of young people are coming into affiliate marketing: they pour, support, sell, write. All these people are moving from other spheres of life precisely into the affiliate world. 

Another trend for 2024, which almost everyone was talking about in the spring and summer, is the “death of apps”. This topic was raised as early as the end of 2023, but this year it became even more relevant. A large number of webs have moved to PWAs and iOS. Indeed, as experts say, Android is becoming increasingly difficult to work with – yet it’s still possible.

Probably one of the key trends for 2024 is teams investing in media. Right now, a large number of affiliate marketing representatives in Ukraine are coming out of the gray plane into the white one. They are trying to prove that they can be trusted. A large number of products create their own media, YouTube projects. And blogs in Instagram or Telegram are no longer an advantage, but a necessity. 

Calling AI a trend in 2024 is already a certain cliché that is used year after year. Yes, teams are increasingly integrating AI into their work. And by now, it’s no longer becoming like a trend, but a common practice in the affiliate marketing market. Regardless of the line of business.

What verticals live by

It cannot be said that the key verticals in affiliate marketing have undergone drastic changes. However, each of them had their own challenges, which we’ll talk about in a moment.

Gambling

Gambling remains the most popular vertical for most affiliate marketing representatives. Representatives from this vertical are always outnumbered at all events. 

Newcomers who are just entering this field want to start with gambling. They are not stopped neither by the rising cost of traffic, nor by all the above-mentioned storms or blockages. Demand gives birth to supply – almost all arbitrage schools in Ukraine have a gambling division. 

AFFPRO affiliate network shared their results of 2024 year for gambling: 

2024 was an interesting year for gambling with many challenges. We can all remember the boom on Tier 1 from late spring to late summer, the transition from apps to PWA and back again. During this year we have weathered storms, the locale in Brazil, the US election and much more.

This year has shown how important it is for media buying teams to have a “Plan B” and how important it is to stay on top of things, be creative and a little bit craftier than others.

In year 24 we saw the emergence of many new brands that are systematically taking over the market with their terms and envelope and this is great because there are alternatives and competitors for the brands we already know. 

The gambling world is changing every month, let alone year. Now more and more people are starting to look at the quality of traffic, its ROI, more and more teams started to work with КРІ and successfully pass them. And all because they have chosen the way to deeply analyze the market and prepare the best creatives and fluffs, all this can’t help but make us happy.

Also the representatives of WWPartners affiliate program and WWApps app rental service told about their vision of 2025 in the world of gambling.

In 2025, affiliate will become even more structured and complex. New rules of the game, new trends, even more quality requirements – these are not just challenges, but opportunities for those who are ready to work with us. Big teams will continue to absorb smaller ones, and solo-buyers will increasingly team up to work with large-scale budgets.

The iGaming market in 2025 will only expand, and mobile applications will remain the main driver. Thanks to the increasing access to smartphones and fast internet, most players will move completely to mobile platforms. Android, which started to come to life at the end of 2024, shows that traffic from this source is returning, although Facebook and Google continue to complicate things with updates.

AI, cryptocurrencies, and blockchain are tools that will dictate trends. At the same time, the market will adapt to increased regulation, which will require everyone to be flexible and react quickly.

Wild Wild Partners is just starting out, but is already showing impressive results: 190+ advertisers, 230+ webmasters, 1300+ offers and internal baaing with ASO and PPC traffic.

We’ve been to top conferences, set traffic records, and we’re not going to stop. We have even more planned for 2025 to make arbitrage as profitable as possible for our partners. 

Are you looking for top offers? WWP managers always have their finger on the pulse – contact us and get the best offers!

And here are the results of 2024 summarized by affiliate & media company in the field of iGaming Already Media. 

The year 2024 became for Already Media a year of explosive growth and large-scale transformation.

Our team grew significantly, we successfully rebranded 360, expanded the number of simultaneously launched projects and explored new horizons, conquering the markets of Africa and South America. These regions have presented us with unique opportunities and the internal mechanisms we have put in place have significantly improved the quality of our work and our results.

A key event of the year was the acquisition of Pokerlistings.com, one of the largest projects in the poker vertical. This strengthened our position in regulated markets and allowed us to return to our roots, as poker traffic has always been our strength. We rethought our product approach and saw new potential for growth in this vertical. We are confident that this acquisition is just the beginning, and 2025 will bring us even more interesting projects.

Our work has received well-deserved recognition in the industry. Already Media has participated in more than 10 awards and received two awards at once: Rising Star Affiliate of the Year (2nd Favorite) at the AffPapa Awards and Best Arbitrage Team in the betting category at the Affhub CPA Voice Awards. These achievements emphasize our expertise and market leadership.

In addition, we have been actively involved in the industry, attending over 15 key events including SiGMA, iGB Live, GGate, Sempro, Affhub and Conversion Conf. The launch of a corporate blog with iGaming industry news and the launch of the Already Live YouTube channel opened up new channels for audience interaction. More than 20 joint cross-promos with leading partners strengthened our position in the market and expanded brand recognition.

The year 2024 confirmed that we – Already Media – are capable of not only adapting to change, but also becoming the engine of new standards in the industry.

We look forward to the future with confidence as we prepare for the challenges of 2025, where SEO transformation, adaptation to AI technologies and development of new markets await us. There are new heights and big accomplishments ahead!

And here is how the partner network in the iGaming-vertical Gorilla Partners sees 2024:

Exactly 2024 was the year of start for Gorilla Partners, an affiliate network with its own licensed product in Ukraine. Since the end of 2023, we started working on the product and the platform on which everything is built and when everything was ready, we got the license. And since September 2024 we officially launched, having announced ourselves at the conference of Affhub “New Affiliates Gods” and from that moment we started to work.

Within 5 months of launching, we were the talk of the town. We have partnered with more than 100 affiliates, participated as sponsors in three events in Ukraine and flew to Sigma, which was held in Malta. We also started to actively pump up the media. Our Head of Gorilla Partners, Yulia, appeared on the most popular media in the niche, so look for her in social networks to get acquainted.

Key talking points for 2024 from Yulia: “This year has been a stormy one. We in Ukraine were affected not only by the US elections, but also by internal changes in the rules of gambling advertising, which made us adjust, and it took a lot of time and effort from everyone in the sphere. Yes and the change in Google’s policies couldn’t help but affect the ability to flood traffic in the necessary volumes.”

But in spite of all this, congratulations on our successful entry into the market and to our partners for worthy solutions to these problems! We wish you all to earn easy and live brightly in 2025!

Betting

As we have already mentioned, 2024 was rich in sporting events. This is Euro 2024, Copa América, Olympic and Paralympic Games. There was another shock for European countries – it was the new format of the European cups. All this couldn’t help but affect the players and, consequently, the earnings of reclosers and webs. 

The year 2025 will not be as busy, with most of the attention focused on the World Cup qualifying matches to be held in 2026. However, this is not the same activity as this year.

This is how Growe Partners describes the year for the betting and gambling vertical: 

For Growe Partners, 2024 was a remarkable year overall, as it was our debut year, and we are really pleased with how it turned out for us. 

During this time, our team has doubled in size, and our network of partners already includes more than 32 thousand people from all over the world. Working with more than 10 GEOs, our partners have increased their income by an average of 25-30% over the year.

This year, we took part in all key iGaming and affiliate events, at six of which we had our own stands. Each of these projects was large-scale and required incredible involvement of the entire team.  The same applies to our parties, which are so popular with our partners.

The year was also memorable for important awards: Growe Partners was recognized at the SiGMA Europe Awards and SiGMA Americas Awards as “Best Affiliate Program”, as well as “The Fresh Blood of the Year” at the Affiliate Space Awards 2024 and the best affiliate program of the year according to Affhub CPA Voice 2024.

What’s next? Of course, only more: entering new geographies, launching innovative solutions (which we are keeping secret for now), as well as even cooler activities for our partners.

In 2025, we will continue to surprise the industry and set new standards in it. The first year was productive, but this is just the beginning for us.

Crypto

In 2024, the trend for crypto has grown by leaps and bounds. This is mainly due to the activation of the bull market – the market has started to grow and a lot of money is being invested in it. People see how others have made hundreds of millions from tens of dollars. And they want to do the same. 

By the way, it was crypto that benefited the most from the result of the US election – when bitcoin and altcoins started to grow sharply after Donald Trump’s victory. And because of that, demand rose as well.

Nutra

Nutra continues to show itself as one of the most stable verticals. Of course, it is also affected by Facebook storms and other issues. However, of all the most common verticals, it is Nutra that shows itself to be the most calm and stable. 

And here’s what the bottom line is for nutra in 2024 from Everad Affiliate Network: 

2024 was a year of records and recognition for Everad! We continued to maintain our leadership in the nutra niche, expanded our affiliate network, and were named “Best Nutra Affiliate Program” by Affhub CPA Voice. Let’s tell you which GEOs, offerers and niches made this year unforgettable.

Demand for nutra affiliates in 2024 continued to grow rapidly in almost all GEOs. Nutra has maintained its leadership position thanks to consistent results that outperform other verticals. This makes it a solid choice for partners looking for consistent returns.

This year, we focused on strategic expansion in new regions, particularly Latin America. This region has become a real star of 2024 due to the high demand for quality nutra products. We have opened the doors to new GEOs such as Honduras, El Salvador and others that are showing impressive growth dynamics. The stable interest in our products in this region creates ideal conditions for further development.

Europe remains an undisputed favorite among webmasters. In this region, we also actively expanded our horizons by focusing on Belgium, Portugal and Spain. These GEOs are characterized by stable results that are worthy of every partner’s attention. European consumers are increasingly choosing health and beauty products.

In 2024, Nutra’s trend niches are: weight management products, gastric and liver mucosal repair, joint health, men’s and women’s health.

Our partners chose the best! In 2024, the top providers were:  

• InSlim – weight management product.  
• Femixal (Europe) – a remedy for women’s health
• Urosaf (Europe) – a solution for men’s health.
• Remofix (Europe) – a remedy for joint health.

These offers showed record CRs in different regions, and their demand only grew throughout the year.  

This year, we were recognized as the “Best Gut Affiliate Program” by Affhub CPA Voice. This award is a result of our collaborative work with partners, support and innovative approach.  

The year 2025 promises to be even more productive! We are planning:  

• Launching new offers in popular niches.  
• Expanding our presence in promising GEOs.  
• Even more tools and support for our partners.  

Thank you to everyone who has been with us this year. Your success is our main incentive to develop! 

Dating

Perhaps the only vertical that can compete in stability with the nutra. Here, unlike in gambling, bundles live a long time. Webs are actively looking for new sources of traffic, and so are starting to move to Reddit and X. The audience there is not so spoiled by such things, which brings a good conversion rate.

Sweepstakes

A vertical that probably gets buried every year. But it continues to deliver high ROI for affiliates. There you have the stability advantage, relatively low competition and yet huge volumes of raw traffic.

Finance

Here’s what the SalesDoubler affiliate network, one of the leading affiliate networks in the finance vertical, has to say about the finance market. In particular, they have 300+ lending offers in 20+ different countries in their arsenal: 

The finance market is highly dependent on economic and socio-political factors. Instability in the world, wars, economic crises and other challenges have significantly affected its dynamics. But there will always be a demand for credit, because people always need money, so there will always be so-called “usurers” – in the old days it was people who lent money, now it is MFIs. That is why, despite all the difficulties, the credit market shows resilience and the ability to adapt. 

This year, SalesDoubler faced regulatory factors, in particular the implementation of Resolution №100 and other regulations that govern consumer lending and the activities of microfinance organizations (MFIs). Today, the interest rate on loans cannot exceed 1% per day, whereas before it was 2-2.5%. These restrictions significantly reduce MFIs’ revenues. But for SalesDoubler, the lending market remains an important area, despite the difficult conditions.

SalesDoubler works fruitfully with both advertisers and webmasters, trying to know compromise solutions in difficult conditions. Webmasters receive regular updates and advice from managers and support team regarding market changes and new affiliate programs. The company also closely monitors eCPC and CR metrics to respond quickly to changing market trends and maintain competitiveness.

Due to the full-scale war in Ukraine, many territories remain occupied and millions of people have traveled abroad, which has significantly reduced the number of potential consumers of credit services. Constant shelling and destruction of energy infrastructure has forced many small businesses to cease operations due to the unprofitability of running on generators.

Economic hardship has also affected consumer behavior in general. Whereas in the past loans were taken to purchase expensive goods, now people are more cautious about such decisions, trying to conserve resources. At the same time, difficult conditions force many people to apply for microloans to meet basic needs.

Separately, loans for the military have become an important part of the market. Despite high salaries, military personnel often have to spend large sums on equipment and protection, so they need financial support. Many companies introduce favorable credit terms for this category of clients.

The peculiarity of the Ukrainian market is the high efficiency of mobile applications for lending, unlike European countries, where interaction with banks often requires physical presence. This aspect should be taken into account when creating creative campaigns and marketing strategies. 

The financial market is in a difficult, but not hopeless, situation. Every year things are gradually recovering, and the situation is improving. Further development will depend on the global economic policy, but the presence of positive dynamics gives grounds for optimism.

For cooperation, please contact SalesDoubler managers at the link and remember that Big Goals are achievable! 

Top GEOs in 2024

Probably the GEO issue is one of the most stable in 2024. The trend for Tier-1 countries in Europe and the world remains stable – the most money is made there, even though the cost of traffic grows every year.

The trend for South America is slightly decreasing, but these GEOs continue to bring stable income. However, traffic there is also more expensive, so beginners are advised to pay attention to Asia and African countries.

Speaking of Africa, a large number of GEOs there are still “undiscovered” among web users. And given the potential of the region, it is not surprising that this region is starting to trend. Judge for yourself – internet penetration and the use of mobile devices are increasing in African countries, and the population there is quite young. Therefore, we should expect that next year we will see an increase in the number of offers for African countries. 

Growing demand for events

The trend of growing demand for events continues year after year. More and more teams and affiliates are realizing the importance of media in affiliate marketing. The number of attendees and partners at meetups and conferences is constantly increasing, which only proves the importance of such events.

It is quite difficult to list all the top events of 2024, because there were dozens of them. Only Affhub managed to organize two large conferences and two meetups during this year. Sigma, Affiliate World Asia, and many other top events are also worth mentioning.

Besides, not only large companies, but also individual representatives of the market organize events. This year we could see such niche events in gambling and nutra. 

So it is safe to assume that 2025 will continue this trend. And we will see even more global events and conferences, more participants and new partners. After all, the importance of media is now understood by almost everyone in the industry. 

Summarizing the results

It seems that we just recently wrote about how 2023 changed the affiliate marketing market. The year 2024 has become no less eventful – the market is actively changing. So we wish you not to adapt to the changes, but to create them. And ROI to everyone!