Gambling creatives: best approaches for 2025

Oleg Kupets is an affiliate marketer with over 5 years of experience in iGaming and over 15 years in marketing. He presents case studies at industry conferences and actively develops the community of arbitrageurs in Ukraine. He is the founder of KuPartners, a private affiliate network that works with Tier 1 and Tier 2. He is also the owner of Telegram channels on arbitrage, pwa.pro, kuSpend agency accounts, and other projects: KUPETS_TRAF, ФЕЙСБУКович, KuParthers, Pwa.pro.

Hello, this is the KuPartners team, and today we will discuss one of the most important topics – creatives.
This is the part of the funnel that grabs attention, so ignoring the rules for creating and selecting creatives is simply unacceptable.

Let’s get started!

Familiarization with the Table

First and foremost, we recommend you familiarize yourself with the table we are providing a link to. We’ve tried to clearly structure the information on different approaches, their advantages and disadvantages, as well as tips on who they are best suited for.

Note: The average LTV for Facebook (for PWA and iOS) is 8-12 months, which corresponds to 7 points on a 10-point scale. Therefore, when reviewing the LTV column, please refer to these figures.

Link to the table

Multi-format Approach
Remember that it’s usually necessary to use multiple approaches simultaneously, such as emotions, slots, bonuses, etc. This allows for the creation of more effective creatives.
Creative Formats
When it comes to formats, these are the formats we can use to deliver information to users via Facebook. All formats are described in detail in the table on the second sheet.

Recommendation: If you have the opportunity to use larger creative formats, be sure to include them. This will help occupy a larger portion of the user’s screen, making you more noticeable than your competitors.

Link to the table with formats

Where to Find Creatives?

Tyver

We recommend two services that we use ourselves. The first is Tyver. This service provides creatives for Tier1 and Tier2. The functionality is very simple: select the country, creation date, format, placements, and the creative’s activity duration. In the “link” section, you can add the word “pixel.”
When browsing creatives, pay attention to the links. Usually, they will redirect to PWA, where you can find interesting funnels or unusual approaches.
THAT’S WHY we recommend using 1 domain – 1 account – 1 FP to avoid repeating mistakes and prevent others from viewing your approaches!

KuSpy
The second service is KuSpy. The functionality is also very convenient: each branch in the bot represents a different country. The bot shows the creative, library ID, start date, and the link to PWA if available. As soon as an ad is launched, the bot immediately parses it and shows it to you.
If you’re looking for new creatives for a specific country but want to try something different, search for countries with similar mentalities. For example, if you’re focusing on Germany, check out Belgium.

How to Adapt Creatives?

Canva and Fotor
If the creatives need adaptation, Canva and Fotor can help. Here are some tips:

Canva has an eraser function that allows you to remove unnecessary elements, as well as many vibrant options for adding text.
As an alternative to detailed editing and text removal, you can use Fotor. You will likely need to apply the eraser function a few times to achieve a cleaner result.

Additional Resources

Here are a few useful tools that may come in handy for you:

Conclusion

Of course, we recommend working with a designer, but it’s also important to be able to adapt or create creatives on your own.

For a more detailed breakdown and visual demonstration, you can check out the video on the KupetsTeam YouTube channel, where Oleg explains and shows all the details of creating creatives.

You have all the tools to work with, now it’s time to unleash your creativity and start creating!