Generation Z is growing up and you need to be ready for it: how to work with them

Today we are going to talk about the psychology of young people, who are called Generation Z. Traditionally, the most solvent audience in the world is people aged 30-50. And now these age parameters include millennials – people born between 1981 and 1994.

However, very soon they will be replaced by Generation Z. And given the fact that today’s young people start working at a much younger age, many of the Generation Z have long since surpassed the Millennials in terms of financial capabilities. So now they are already one of the key target audiences in terms of financial capabilities.

That’s why Affhub has prepared a text for you about how Generation Z live, think, and want – because very soon they will be your main target audience!

Who are Generation Z?

Generation Z, or Zoomers, are people born after the millennials. The specific years of this generation vary. However, it is generally accepted that these people were born from the mid-1990s to the early 2010s.

These people grew up during the period of the founding and active development of the Internet and social networks. They are more information-savvy than the older generation, and it is harder to deceive them online. In addition, the sales approach to millennials is different – not more complicated, just different from what most marketers selling to millennials are used to.

What kind of content do Generation Z like?

The younger a person is, the more difficult it is for them to absorb large amounts of information. Of course, it’s not a panacea, but for the most part, this approach to Generation Z is the most effective.

According to various sources, 70 to 75 percent of Generation Z spend up to several hours a day on social media. These are mostly Instagram, TikTok, and YouTube. They consume content there, learn something new, and just spend their free time.

And this is the best way to describe the above trend. Unlike millennials who spend time on Facebook, young people prefer Instagram. And one of the reasons is that Facebook is dominated by text, while Instagram is dominated by photos. Generation Z prefer simple content that can be perceived quickly. This, in part, explains the rapid growth of TikTok – short videos of a few seconds that don’t require a lot of time.

In addition, a large number of Generation Z actively follow bloggers – they have become the new opinion leaders. Some of them do it to learn something new, while others do it just for fun.
That is why affiliate marketing is increasingly talking about traffic from influencers. The generation that used to make a deposit from Facebook is being replaced by people who will do the same, but on the advice of their favorite blogger.

By the way, while millennials grew up with TV stores and are used to seeing ads “head-on,” Generation Z think radically differently. Native advertising, often even entertaining, works much better with them. On the contrary, direct advertising can cause a certain rejection of the brand and, accordingly, your entire offer.

How do people buy Generation Z?

Social approval is important to all generations – it’s been the basis of advertising campaigns for hundreds of years. If everyone wears this or that dress because the fashion designer said so, what’s wrong with me?

The situation with Generation Z is a bit more complicated. On the one hand, individualism is currently in trend, so generalization can only do harm. On the other hand, the desire to be like their idols or just people whose lifestyle they like will significantly reduce hesitation in buying a particular product.

In addition, the gender-neutral trend is currently actively developing, and it is the Generation Z that are promoting it the most. The situation is similar with environmentalism. That’s why large corporations are launching entire campaigns focusing on their equality and environmental friendliness-they understand who will soon be the market leader.

When it comes to purchasing decisions, the situation is simpler. Generation Z are less hesitant about purchases than, for example, their parents. They are also less afraid to buy online because they have been doing it for a long time.

A few more tips on how to sell to Generation Z

We’ve already determined that Generation Z don’t like large amounts of content. Therefore, it’s not a good idea to create preludes with a long description of the benefits of your product. It’s better to summarize the key points and place them on a bright banner.

In addition, brand reputation is important for Generation Z. They are more likely to follow this aspect. And if the brand’s policy is in line with their vision, they will make purchases much easier. If the situation is the opposite, they will immediately go to competitors.

Another important detail is the formation of a trend among Generation Z. You may recall how New Year’s gnomes went viral in Jusk stores and everyone ran to the stores to buy them. This is how it works with many things – individuality is a good thing, but zoomers also want to be “like everyone else.”

To summarize

Even though many affiliate marketing representatives are zoomers themselves, they have not yet worked with this age group. However, very soon they will be the target audience that will generate the most revenue. Therefore, understanding the trends and pain of these people is extremely important – old approaches and creatives will not work with them. So, study, test, and enjoy the ROI!