How to get a higher rate from your affiliate

AFFHUB is here! Today we’re going to talk about how to get a higher rate from your affiliate. This is a question that interests many people, especially beginners. 

Why is it possible and even necessary to negotiate a higher rate?

A media buyer’s profit directly depends on their rate. Every cent counts here. If you work with large amounts of traffic, a couple of bucks can significantly change your profit picture. It happens that you work flawlessly, but the affiliate program offers a very low rate or sets unpleasant limits. 

And there are cases when CPA networks take their commission from the real rate.

Therefore, it is important to be able to communicate and negotiate. A professional is not only someone who does their job skillfully, but also someone who has excellent communication skills.

So, in this article, we will talk in more detail about how a media buyer can negotiate his rate with an affiliate program.

How to negotiate a rate increase with an affiliate?

So, let’s get to the most interesting part — how to properly negotiate with an affiliate to increase the rate.

Here are a few points that can influence the effectiveness of your communication:

Show that you are truly a top web

Anyone can say, “I have 5 years of experience as a media buyer and many successful cases.” But not everyone can prove it with real, documented materials.

Therefore, always share your results, show statistics and other figures that can confirm the high quality of the traffic you attract.

If your metrics are high, you automatically have a better chance of negotiating a rate without “begging” and numerous expectations.

Remember to be polite

You may be a top specialist, but you may not be very good at communicating. In this case, your chances of getting a good deal are reduced. Show respect for the manager’s time, show that you are committed to long-term cooperation and development. Forget about ultimatums and other manifestations of inappropriate communication.

Instead, ask meaningful questions, offer your own options, and thereby build trust in you as a person.

Emphasize competition

If, during the conversation, you casually mention that you currently have several offers from different programs, this will confirm your high level. Talk about the conditions offered to you by other partners. You can always politely show that you will not agree to less. Then there is a better chance that your rate will be reviewed and something more attractive will be offered. Because competition is always a kind of trigger.

Test new offers

This shows the affiliate program that you are ready to develop and even spend your own resources on testing. This increases confidence in your competence. Then the likelihood that they will want to increase your rate is quite high. Understand that at this stage, it is not so much the test results that are important as your initiative.

Indicate traffic volumes

They love those who can generate a lot of traffic. If the affiliate sees that you can generate significant traffic volumes, you will become a more attractive candidate in their eyes. They will want to give you a high rate because they will see that you are worth it and that your work has considerable value.

Be willing to compromise

Sometimes it is not possible to get the desired rate right away. Therefore, if the affiliate offers you a gradual increase, it is better to agree to it.

When they see that your work results are high, there is a chance to get an even higher rate than you wanted at the very beginning. So, everything has its time, as they say.

In conclusion

As you can see, it is very important to negotiate a higher rate. Don’t immediately agree to something you don’t really like just because you are afraid to say the wrong thing. 

For a media buyer, every dollar is valuable, so if there is an opportunity to change the situation, do so.

You need to speak up, but you need to do it right. A professional knows how to build trust during negotiations. Your communication should create an atmosphere of mutual understanding between you and your partner, not tension accompanied by ultimatums or other negative moments. 

Yes, there are cases when a partner refuses to raise the rate or offers a gradual increase. If you see compromises, go for them. This will also demonstrate your professionalism.