Blogs

Delulu Gaming

Captivating and player-agency-driven Candy Chaos by DELULU Gaming is another standout release for players looking for unexpected gameplay, controlled chaos, absurd humour, and extreme winning potential. The game has been on the market for just over a month, yet it’s already being talked about as one of those titles that perfectly brings together mathematics and game design.

Candy Chaos uses bright colours and cheeky humour to grab attention, but its biggest strength isn’t the theme. The game was created to give players more control over the experience through intentional choices, while keeping the underlying mathematics completely random.
That idea runs through every stage of Candy Chaos. It begins with the rebellious schoolgirl, the game’s central character, and continues through the Free Spins volatility choice, Bomb mechanics, and the interactive Swap feature.

Candy Chaos Animation and Choice in Experience

In Candy Chaos, every movement, facial expression, and screen transition gives players visual cues that something is about to happen. The animation visibly boosts the pace of the game, with symbols, character reactions, and Bomb effects gradually raising anticipation as each feature draws closer. It teaches players to recognise moments when something bigger is about to happen, making every bonus sequence feel earned instead of random.

That irreverent main character reflects DELULU’s broader identity. The studio has never aimed to create polished characters that quietly decorate the reels. Its games lean into exaggerated personalities, internet-inspired humour, and controlled chaos, breaking away from the familiar formulas of traditional slot themes.

Gameplay That Adapts to Different Players

Player choice becomes more visible during Free Spins, where players can choose between two volatility profiles instead of accepting a single predefined bonus. RED offers rarer but significantly larger multipliers, while BLUE delivers more frequent multiplier hits with lower values. The underlying mathematics remains completely random, but the two volatility modes give the bonus a very different feel. High-risk players can chase explosive wins, while others can favour steadier progression and more frequent rewards. That single decision makes Candy Chaos relevant to different player profiles without splitting the game into separate products.

Then come the Bomb mechanics, wiping out rows, columns, and 3×3 sections of the grid to constantly reshape the layout and create fresh winning opportunities. Bomb multipliers can reach 100x, while the game itself comes with a maximum win of 10,000x. Every explosion has the potential to completely change the course of the bonus round. That sense of interaction continues with the Swap feature. Whenever a valid move is available, players can swap neighbouring symbols to complete a winning cluster instead of simply waiting for the next cascade. It’s a subtle mechanic, but it keeps players actively involved during the session and adds to player engagement.

Candy Chaos also gives operators flexibility on the product side, with RTP options ranging from 90% to 97%. This allows operators to choose the setup that best fits their market and player base.

DELULU has never tried to make games that quietly blend into crowded casino lobbies. Candy Chaos follows the same mindset with bold characters, playful chaos, and mechanics that constantly invite players to interact. The growing attention from streamers across Europe and the CIS suggests that this style of gameplay is catching on. Once the DELULU chaos begins, it’s surprisingly difficult to walk away from it.

N1 Partners

DACH is a major Tier-1 region with high competition among iGaming brands and a demanding audience.

In DACH, a strong offer is not enough: users evaluate the entire journey to the deposit, so the product must meet local expectations in terms of payments, onboarding, content, and CRM.

In the new Market DNA series, N1 Partners examines each region from two perspectives at once: how the platform adapts to local players and how these specifics help affiliate teams acquire higher-quality traffic.

Brief overview of three markets

Despite sharing a common language, Germany, Austria, and Switzerland are three distinct GEOs, each with its own market size, level of competition, and audience specifics. At the same time, all three markets are attractive in terms of users’ purchasing power.

Germany generates the largest audience volume due to its scale. According to Grand View Research, online gambling in Germany continues to grow, with revenue forecast to reach approximately $6.5 billion in 2026.

Austria is a comparatively small market where the potential is driven less by audience volume and more by traffic quality and the ability to achieve high LTV with proper product localization.

Switzerland is a premium market with high player value. The online iGaming segment continues to grow: according to ESBK, online casino revenue increased to CHF 313.6 million in 2025, even amid declining revenues from land-based casinos.

These differences in scale and maturity affect not only GEO economics but also user behavior. Therefore, when working with DACH, it is important to understand how the audience makes decisions about registration, which factors influence trust in a brand, and what keeps users engaged.

Who is a DACH player?

According to N1 Partners’ experience, one of the common mistakes is to perceive DACH users as “typical European players”. In practice, this is a highly demanding iGaming audience.

General player profile

The demographic profile of the DACH audience is heterogeneous; however, available research makes it possible to identify several common characteristics.

Men participate in gambling more often than women, while younger users who have reached the applicable legal age account for a notable share of the online betting and digital gambling audience.

At the same time, the overall age and gender profile of DACH users depends on the specific product: audiences for sports betting, casino, and other formats can differ significantly.

For some players in the region, gambling is primarily perceived as a form of leisure rather than a way to make money. In this context, iGaming competes for audience attention with streaming services, video games, and other forms of online entertainment.

How players differ across three GEOs

Germany

According to N1 Partners’ observations, German players approach registration more deliberately than audiences in other GEOs. They compare offers from several operators and are quick to abandon registration if the terms and conditions appear unclear or non-transparent.

For them, security, clear rules, product speed, and convenient payment methods are particularly important.

Austria

Austrian players are more willing to try a new brand if it offers a modern mobile experience and personalized offers. A convenient interface, simple registration, and bonus mechanics are also important to them.

Switzerland

Swiss users have high expectations regarding service quality: an inconvenient onboarding process, slow support, or a complicated deposit process can become a reason to abandon the product.

These behavioral specifics are highly important when localizing the platform for each region.

How the product adapts to DACH

N1 Partners’ experience shows that in DACH, the path to the first deposit needs to be shortened, but speed must not come at the expense of trust.

Localization 

One of the most common mistakes when entering DACH is to assume that translating the product into German is enough. What matters more is creating the feeling that the platform was originally designed for the specific region.

• use of familiar terminology for each market;
• correct date, time, and currency formats;
• local forms of address;
• individual promotions and offers.

For DACH users, this is not an additional option but a basic expectation. Even a high-quality product loses trust if it does not appear sufficiently localized.

Payment solutions

When working with DACH, N1 Partners specialists note that players are accustomed to certain payment scenarios and expect to see familiar payment methods already at the registration stage.

Having a suitable payment method affects not only convenience but also the user’s willingness to make the first deposit.

Onboarding

Despite their reputation as a conservative audience, DACH players are not willing to spend a lot of time on registration.

According to N1 Partners’ experience, simply reducing the number of steps does not solve the problem.

For this audience, it is much more important to:

• understand why certain data is being requested;
• see the registration progress;
• know in advance when verification will be required;
• understand document processing timelines;
• avoid encountering unexpected restrictions after the first payment.

Therefore, in DACH, every stage of the onboarding process needs to be clear and predictable: the audience is willing to complete additional steps if it understands why they are necessary.

This is important not only for completing registration but also for shaping the player’s subsequent perception of the brand.

DACH players retention

Personalization instead of mass bonuses

Players compare their iGaming experience not only with other operators but also with familiar digital entertainment services such as Netflix, Spotify, or Amazon. Therefore, relevant offers and communication can be more important than mass bonus mechanics.

Key mechanics:

Top sports in DACH

Personalization applies not only to bonuses and CRM but also to the content that attracts users in a specific GEO.

Interests differ noticeably between countries, so the sports and gaming offering also requires localization.

Casino: what the audience chooses

The most in-demand categories are:

• Video slots;
• Live Casino;
• Jackpot games;
• Table games;
• Crash games (especially among younger audiences).

For the DACH audience, a well-known game provider often serves as a trust marker. Therefore, players tend to choose products featuring Evolution, Pragmatic Play, Play’n GO, and NetEnt.

Understanding product preferences helps the N1 Partners affiliate team assess how well the acquired traffic matches the brand.

How to scale in DACH

When scaling, it is important to look not only at acquisition volume but also at repeat deposits, Retention, ARPU, and activity on days 30, 60, and 90.

Creatives: trust matters more than bonuses

According to N1 Partners’ internal analytics, the DACH audience responds better to clear and transparent offers than to aggressive advertising claims.

Effective creatives use the local language and cultural context, take popular sporting events and payment methods into account. Instead of loud claims, messages focused on platform reliability, fast payouts, and a convenient user experience perform better.

The choice of creative format is directly connected to the channel through which the player reaches the product.

Traffic sources

There is no universal acquisition channel in the DACH market – the best results come from a combination of several traffic sources.

• SEO helps attract users who compare operators and research bonuses and payment methods.
• PPC is effective for audiences with a high level of product interest, but campaigns should be evaluated based on player quality, Retention, and LTV.
• Social works better through expert and native content than through direct advertising and universal creatives.

Checklist: what to consider when working with DACH

In DACH, the key is not the maximum volume of traffic but precisely matching the expectations of the specific market. The better the product and affiliate team understand these differences, the easier it becomes to turn local market specifics into sustainable growth.

Ready to put these insights into practice?

Join N1 Partners and work with brands built for long-term growth in Tier-1 GEOs:

• 14+ casino and betting brands with high Reg2Dep 
• 10+ Tier-1 GEOs
• CPA up to €700 and RevShare up to 55% + NNCO for top partners

N1 Partners

N1 Partners has been shortlisted for the Affiliate Leaders Awards 2026 in two categories:

• Affiliate Programme of the Year – Large

• Digital Marketing Campaign of the Year

This recognition reflects the results N1 Partners has achieved over the past year, including affiliate program expansion, new products launch, and the execution of large-scale marketing initiatives for the affiliate community.

Public voting is open until August 14.

Affiliate Programme of the Year – Large

Over the past year, N1 Partners has continued to scale its affiliate ecosystem. Following the launch of four new projects, the portfolio has expanded to 14+ casino and sportsbook brands across 10+ Tier-1 GEOs. In addition, the average monthly volume of FTDs generated by affiliates in 2025 increased by 150%.

The company also entered a new vertical – Prediction Markets.

Digital Marketing Campaign of the Year

N1 Partners has been shortlisted in this category for its N1 Puzzle Promo and N1 Traffic Cups campaigns.

In 2025, N1 Puzzle Promo brought together more than 350 affiliates, generated 6+ million impressions across 50+ industry media outlets, and became one of the year’s most recognizable affiliate marketing campaigns.

Building on this success, N1 Partners launched the N1 Traffic Cups tournament series in 2026. The first stage, N1 SEO Traffic Cup, attracted more than 300 teams, introducing a new competitive format for SEO affiliates while providing additional incentives to scale high-quality traffic.

Support N1 Partners in both nominations till August 14!

How to vote for N1 Partners at the Affiliate Leaders Awards 2026?

• Register on the official website.
• Go to the voting page.
• Select N1 Partners in the following categories: Affiliate Programme of the Year – Large and Digital Marketing Campaign of the Year.
• Enter your email address and submit a vote.

Each participant may vote once per category.

Thank you for your trust and support!

Scale your traffic with N1 Partners:

• 14+ casino and betting brands with high Reg2Dep 
• 10+ Tier-1 GEOs
• CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

Delulu Gaming

DELULU Gaming officially launched its first five games only recently, but they are already finding an audience beyond iGaming lobbies. Content creators from Germany, Italy, Poland, Serbia, and the CIS have started streaming DELULU titles on Kick, introducing the studio’s games to thousands of viewers through live sessions, highlights, and community discussions.

Among the creators already featuring DELULU games are Lord, mireoriginal, pasut, donzi1, rksSERVET, Notustv, and more. Their streams have been generating strong engagement, with viewers actively commenting on bonus choices, reacting to unexpected moments, and sharing clips from the sessions.

It’s an encouraging sign for such an ambitious studio to see its games attracting streamers’ attention so soon after entering the market. Today’s streamers rarely spend time on games that don’t deliver entertaining on-screen moments. Eye-catching visuals aren’t enough, games need moments that keep viewers watching. And that’s the idea behind DELULU’s games.

Why DELULU Games Work So Well on Stream

Every DELULU game gives players decisions to make, not just reels to watch. Those choices create anticipation, spark conversations in chat, and make every bonus feel different and interactive.

In Oh My Gods, players choose between Zeus and Thor before entering the Free Spins feature, with each god offering a completely different experience. At the end of the bonus, the Gods’ Clash can multiply the entire win by 3x if the selected god prevails.

Candy Chaos gives players another meaningful decision by letting them choose between two Free Spins modes with different volatility profiles. One focuses on bigger potential rewards, while the other offers a steadier experience. It’s the kind of choice that immediately gets chat involved before the bonus even begins.

Other titles continue the same philosophy. Dogs Arena lets players pick different fighter styles before expanding the arena during Free Spins. MLK Voyage combines progressive features, expanding Wilds, and different bonus paths that keep every session feeling unpredictable. Portal Plinko gives players control over risk levels while introducing mechanics like Multi Ball and GIGA Ball that can completely change the pace of the game in seconds.

These mechanics were never designed simply to look different. They were created to produce emotion. Big reactions, unexpected twists, and meaningful decisions are the moments viewers remember and the clips they share after the stream ends.

DELULU Gaming calls it Premium Chaos – Controlled Dopamine. The goal is to avoid overloading players with features and create games that are easy to follow and fun to watch.

Watching a stream should be just as entertaining as playing the game. That’s why DELULU focuses on bold visuals, memorable characters, and simple-to-follow mechanics that still create plenty of excitement.

As more creators discover the portfolio, DELULU expects its presence on streaming platforms to continue growing. For a studio built around personality, player choice, and controlled chaos, live content has become another place where those ideas come to life.

About DELULU 

DELULU is a new-generation iGaming game studio focused on delivering high-quality, distinctive gaming experiences. The game studio creates games with bold visuals, tight mechanics, and math engineered for emotional impact. DELULU knows how to win long-term operator trust through titles that players recognize, streamers love to showcase, and the market can’t ignore.

N1 Partners

Today, success in iGaming is no longer defined solely by the amount of traffic an operator acquires. Business performance increasingly depends on the ability to convert players, retain them, and maximize their long-term value.

As a result, the way affiliates evaluate brands is changing. Instead of focusing exclusively on commercial terms, affiliates are increasingly evaluating not only offer terms but also their potential in terms of LTV and monetization quality, as these factors ultimately determine traffic profitability.

In this edition of N1 Product Voices, the N1 Partners team explores why product quality has become a key driver of affiliate marketing performance, which product decisions support sustainable growth, and how these changes are reshaping the way affiliates choose brands.

1. Why the Traditional Performance Model Is Changing

For years, many teams measured campaign performance primarily by FTD volume and initial profitability. Today, this approach is becoming less effective for several reasons.

• Competition across acquisition channels. As more advertisers enter the market, competition in Facebook and Google ad auctions continues to intensify, driving customer acquisition costs significantly higher.
• Changing player behavior. With an abundance of similar offers available, standard bonuses and familiar promotional mechanics are no longer enough to influence player choice. Users have become less loyal and are more willing to switch between platforms.

As a result, operators are often buying the same type of traffic they acquired a few years ago, but at a much higher cost.

This shift is prompting companies to rethink how they measure campaign performance and complement traditional metrics with additional evaluation criteria.

Looking Beyond FTD

Previously, campaign success was largely measured by acquisition speed and short-term ROI.

Today, operators also evaluate retention, LTV, and Time to First Value (TTFV) – the time it takes for a player to experience the first meaningful benefit of the product. The faster players reach this milestone, the more likely they are to stay engaged over the long term.

Affiliate Team Perspective

“Based on our experience, campaigns generating high numbers of FTDs can deliver completely different results just a few weeks later. If players don’t return after making their first deposit, scaling becomes far less efficient. That’s why affiliates today evaluate not only acquisition volume but also player behavior over time,” said Polina Bogatko, Affiliate Manager at N1 Partners.

While traffic volume used to be the primary measure of campaign performance, success today increasingly depends on what happens after registration and the first account top-up. As a result, operators are rethinking not only the KPIs they track but also the way they evaluate overall campaign performance.

2. How Product Quality Impacts Traffic Performance

Traffic performance largely depends on how quickly users move from registration to a successful first interaction with the platform. At this stage, the product itself becomes a decisive factor.

Key Growth Drivers

• Payment experience
  Deposit convenience, transaction speed, available payment methods, and payment success rates all have a direct impact on deposit conversion.
• Fast onboarding
  Across N1 Partners brands, the KYC process is fully automated, with identity and document verification completed in around 30 seconds. This shortens the path to the initial payment and reduces the risk of losing users.
• Personalization
  Different player segments receive tailored offers based on their preferences and behavior. This enables brands to engage audiences more effectively while increasing long-term LTV.

Affiliate Team Perspective

“A strong offer can help launch a campaign quickly, but long-term scaling depends on how effectively a brand retains its user. In practice, affiliates increasingly evaluate not only commercial terms but also product quality, because it directly impacts long-term traffic profitability,” said Daria Smirnova, Affiliate Team Lead at N1 Partners.

However, a successful first interaction is only the beginning. A platform’s true value is demonstrated after the first deposit through its ability to retain players and stimulates ongoing engagement.

3. Retention as a Key Growth Metric

Retention mechanics

Traditional bonuses and mass marketing campaigns are gradually losing their effectiveness. Audiences have grown accustomed to repetitive offers, making it increasingly important for brands to find new ways to keep users engaged.

One of the most efficient approaches is gamification, including:

• Missions
• Achievements
• Status levels
• Tournaments
• Leaderboards

These mechanics encourage repeated sessions and help keep users engaged for longer.

How LTV Optimization Is Evolving

Operators are becoming increasingly sophisticated in predicting players’ long-term value. This is particularly evident in VIP management, where broad segmentation is no longer enough.

The N1 Partners team analyzes user behavior from the earliest stages of the customer journey, assessing engagement patterns and long-term value potential. This allows brands to identify future VIP-players before they reach high-value status.

For these users, brands create personalized experiences, including exclusive offers, tailored bonuses, and dedicated VIP manager support.

The VIP segment is further divided based on average spend, activity levels, game preferences, and other behavioral characteristics. This allows brands to apply separate engagement scenarios for different VIP groups and increase LTV.

Affiliate team perspective

“As the market continues to evolve, affiliates need to understand which retention mechanics a brand uses and how they impact long-term player value. In many cases, these factors determine the scalability potential of campaigns over time,” said Victoria Sokolenko, Affiliate Manager at N1 Partners.

Many of these strategies have already become part of day-to-day product development, and their importance is expected to grow even further in the coming years.

4. What’s Next for the iGaming Market?

According to the N1 Partners team, the future development of the market will be shaped by automation and personalization of the user experience.

Several trends are expected to become key competitive advantages over the coming years:

• Continued mobile-first adoption. This type of traffic continues to grow, brands will increasingly optimize their products for mobile-first user journeys.
• AI-powered product development. Artificial intelligence will play a growing role in addressing practical product challenges, from accelerating KYC verification to personalizing game recommendations, bonus offers, and player experiences through more accurate behavioral analysis.

Many operators have already begun implementing recommendation engines similar to those used by leading content platforms.

How the Player Experience Will Evolve

These trends will reshape both acquisition and retention strategies.

• Personalized game tips and promotional offers will become significantly more precise, enabling brands to tailor the user experience more precisely to each customer’s interests and behavior.
• At the same time, player preferences continue to shift toward faster, more dynamic entertainment formats, including crash games, live casino, social gaming mechanics, and other engaging experiences.

Affiliate team perspective

“Just a few years ago, affiliates primarily chose operators based on offer terms. Today, that’s no longer enough. If a platform fails to retain users, high acquisition costs quickly reduce campaign efficiency. Affiliates need to understand not only the commercial model but also how the platform approaches retention and LTV,” said Vlad Zilytskyi, Affiliate Team Lead at N1 Partners.

Key Takeaways for Affiliates

1. Look beyond CPA and FTD.
   When evaluating a brand, don’t focus solely on acquisition costs. Pay close attention to retention metrics and how quickly players reach their first meaningful experience with the product.
2. Evaluate the product, not just the offer.
   Assess the overall user experience, payment flow, onboarding process, and other product features that directly influence conversion rates and retention.
3. Understand the brand’s retention strategy.
   Engagement mechanics, personalization, and VIP management can have a significant impact on the long-term profitability of your traffic. Understanding how a brand retains users is just as important as understanding its commercial terms.
4. Discuss product metrics with your affiliate manager.
   In addition to CPA or RevShare conditions, ask about key product metrics such as Reg2Dep, retention, and the platform’s product development roadmap. These indicators provide a clearer picture of long-term performance potential.
5. Prioritize long-term partnership potential.
   When choosing a brand, look beyond initial campaign results. Evaluate whether the product is capable of sustaining engagement and maximizing traffic value over time.

For affiliates, this means that selecting a brand today requires more than comparing offer terms. It’s equally important to assess the quality of the platform, its ability to retain users, and its potential to increase player lifetime value.

That’s why, at N1 Partners, product development is an integral part of the partnership model. The team continuously improves onboarding, payment experience, personalization, and retention mechanics, helping partners build sustainable traffic economics.

N1 Partners’ ecosystem includes:

• 14+ casino and betting brands with high Reg2Dep 
• 10+ Tier-1 GEOs
• CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

N1 Partners

August is set to be one of the busiest months for sports traffic, with Europe’s top football leagues kicking off, the decisive stages of UEFA qualification underway, and major events including the US Open, Formula 1, UFC, and more.

Key Sports Events in August

N1 Partners team has compiled the month’s key sporting events to help affiliates plan high-performing campaigns.

Football

August marks the start of a new season across Europe’s leading football leagues. Opening fixtures traditionally generate strong audience engagement, driven by transfer news, player debuts, and the return of club football after the off-season.

• 14.08 — La Liga (Spain) kicks off
• 21.08 — English Premier League season begins
• 22-23.08 — Serie A (Italy) opens
• 23.08 — Ligue 1 (France) season starts
• 28.08 — Bundesliga (Germany) kicks off

UEFA Club Competitions

August also features the decisive qualification rounds for the UEFA Champions League, Europa League, and Conference League.

• 04-05.08 — UEFA Champions League Third Qualifying Round (First Legs)
• 06.08 — UEFA Europa League Third Qualifying Round (First Legs)
• 11.08 — UEFA Champions League Third Qualifying Round (Second Legs)
• 12.08 — UEFA Super Cup
• 13.08 — UEFA Europa League Third Qualifying Round (Second Legs)
• 18-19.08 — UEFA Champions League Play-off Round (First Legs)
• 25-26.08 — UEFA Champions League Play-off Round (Second Legs)
• 27.08 — UEFA Champions League League Phase Draw
• 28.08 — UEFA Europa League & UEFA Conference League League Phase Draws

Tennis

The final tournaments of the North American hard-court swing lead into the season’s last Grand Slam.

• 11-23.08 — Western & Southern Open (Cincinnati Masters 1000 / WTA 1000)
• 30.08-13.09 — US Open

Formula 1

Following the summer break, Formula 1 returns with the championship battle entering its decisive phase.

• 21-23.08 — Dutch Grand Prix (Race: 23.08)

MMA

Two UFC Fight Night events are scheduled for August.

• 22.08 | UFC Fight Night: Hernandez vs Rodrigues
• 29.08 | UFC Fight Night: Nurmagomedov vs Song

Esports

• 29.07-04.08 — BLAST Premier Fall Groups (CS2)

Cricket

August remains one of the busiest months of the cricket calendar.

• 21.07-16.08 — The Hundred 2026
• Throughout August — International cricket series

Rugby

The NRL season continues alongside international rugby test matches.

• 01-03.08 — NRL Round
• 08-10.08 — NRL Round
• 15.08 — International Rugby Test Matches
• 15-17.08 — NRL Round
• 22-24.08 — NRL Round
• 29-31.08 — NRL Round

Cycling

The final Grand Tour of the season begins in late August.

• 22.08-13.09 | La Vuelta a España 2026

How to Maximize Sports Traffic in August

August offers affiliates multiple opportunities to tailor campaigns for different audience segments using N1 Partners brands, including N1 Bet, RollXO, and LuckyHunter. These brands allow partners to monetize both sports bettors following major tournaments and casino audiences through complementary casino offers.

Top N1 Partners Promotions This August

This August, affiliates can leverage seasonal promotions across N1 Partners brands to boost player engagement and maximize the value of sports traffic. Below are the featured campaigns available throughout the month.

Road to Riches Lottery (RollXO, N1 Bet)

Campaign period: until 25.08
Prize pool: €500,000

Road to Riches is one of the largest lottery campaigns in one of N1 Partners’ key GEOs — Australia. Featuring a €500,000 prize pool, eight prize draw stages, and 700 winners, the promotion is designed to maintain player engagement over an extended period. 

Its multi-stage format encourages repeat participation and helps sustain player activity for several consecutive weeks.

Vacation Lottery (RetroBet, SpiritCasino, Jet4Bet, SlotLounge)

Campaign period: 05–25.08
Prize pool: €150,000

Vacation Lottery (Slotlords, Slotsmines)

Campaign period: 07–13.08
Prize pool: Slotlords – 15,000 €, Slotsmines – 10,000 €

Mega Prize Lottery Goldexcasino

Campaign Period: 25.08–07.09
Prize Pool: €50,000 + 10,000 Free Spins

Summer’s Last Call (LuckyHunter, SlotMafia)

Campaign Period: 07–17.08
Prize Pool: €5,000

For more information about each promotion, contact your N1 Partners account manager.

Best Practices for Sports Traffic Campaigns in August

• Align your campaigns with peak demand.
  Launch campaign preparation 1–2 weeks before major sporting events. In August, this is particularly important ahead of the start of the European football leagues and the decisive UEFA qualification rounds, when audience interest and betting activity begin to increase.

• Adapt your strategy throughout each tournament.
  Before matches begin, long-term betting markets and prediction-based content generally perform best. During live events, campaigns focused on in-play betting opportunities, score changes, goals, and other key match moments tend to deliver stronger engagement and higher conversion rates.

• Localize campaigns for each GEO.
  Audience engagement increases significantly when advertising features local clubs, domestic leagues, or well-known players from a particular region. Tailoring creatives and offers to local preferences can substantially improve campaign performance.

• Optimize for mobile user behavior.
  During live broadcasts, users are more likely to engage with content from mobile devices. Short-form creatives, concise messaging, and timely promotional offers help capture attention and improve conversion rates.

• Guide users toward upcoming sporting events.
  Following major matches or tournaments, proactively redirect audiences to the next betting opportunities, including the launch of Europe’s domestic football leagues, ATP and WTA tournaments, UFC Fight Nights, and other major sporting events taking place throughout August.

After the World Cup: What’s Next for Affiliates in August?

N1 Partners experts explain how affiliates can retain and monetize audiences acquired during the 2026 FIFA World Cup throughout August campaigns.

1. Which users will provide the greatest long-term value after the World Cup?
   Once the FIFA World Cup ended, the first audience segment to decline consisted of casual users who participated exclusively because of the tournament.The most valuable players are those who treat sports betting as an ongoing habit rather than a one-time event. These users naturally transition to European club competitions, continue making deposits, and generate stronger long-term LTV.
2. Which sporting events will attract the most betting activity after the World Cup?
   In August, player attention gradually shifts from international football to the beginning of the European club season.
   The opening rounds of Europe’s leading domestic leagues, UEFA qualification matches, and early-season fixtures become the primary focus for bettors. Interest traditionally remains high around title contenders, newly promoted clubs, and local derby matches.
   As betting volume moves away from globally watched tournaments toward the regular football calendar, competitions offering frequent fixtures and sustained audience engagement become increasingly valuable for affiliates.
3. How can World Cup campaign data improve future performance?
   Campaign data collected during the World Cup provides valuable insights for planning future launches.
   Affiliates should prioritize the GEOs, traffic sources, and creative concepts that delivered the strongest conversion rates and player retention during the tournament, then validate those findings throughout the European football season. This approach enables data-driven optimization instead of repeatedly testing the same assumptions from scratch.

Join N1 Partners

N1 Partners is a multi-brand affiliate program featuring more than 14 casino and sportsbook brands across Tier-1 GEOs.

Affiliates benefit from CPA payouts of up to €700, RevShare of up to 55%, high-LTV players, and flexible partnership terms. More than 14,000 affiliates already partner with N1 Partners to scale high-quality traffic and build sustainable, long-term revenue streams.

Make the most of the peak sports season. Get in touch with your N1 Partners account manager to choose the best-matching brands and launch high-performing campaigns around August’s biggest sporting events.

N1 Partners

August gives teams an opportunity to evaluate the performance of their summer campaigns and refine their strategies ahead of the autumn season.

In the latest edition of N1 Insights, N1 Partners experts analyze end-of-season trends and explain how they impact affiliate marketing, product development, and content strategy.

1. Product and user experience

1.1. Why is reducing the time to first gameplay so important?

More users are accessing gaming platforms via mobile devices and deciding within seconds whether to continue using the product. As a result, operators are streamlining registration, simplifying payment flows, and minimizing the number of steps required to reach the first gaming session.

1.2. Why doesn’t a single onboarding flow work across all GEOs?
While users in mature Tier-1 markets expect immediate access to gameplay, audiences across many Latin American, African, and Asian markets place greater value on localized payment methods, native-language interfaces, and familiar user journeys. This is why many operators tailor onboarding to the specific characteristics of each region.

1.3. Which product elements are the most difficult to localize for new markets?

Platform localization remains one of the most resource-intensive aspects of market expansion. Entering new GEOs requires adapting payment solutions, bonus mechanics, and game lobbies to local expectations, placing additional demands on both product and engineering teams.

1.4. Why shouldn’t product experiments be evaluated too early?

User activity often fluctuates significantly throughout the summer, making it difficult to draw reliable conclusions from the first few days after launching a product update. Instead of focusing solely on registrations and first-time deposits, teams also assess repeat engagement and retention.

1.5. How does player management evolve after the first deposit?

Once a user makes their first deposit, the focus gradually shifts from acquisition to retention. Teams continuously improve navigation, personalized recommendations, and re-engagement tools to maximize long-term player value.

1.6. What will have the greatest influence on user choice?  

As bonuses and standard platform features become industry norms, personalized user experiences are becoming increasingly important. Players evaluate not only the size of a bonus but also platform usability, the relevance of offers, and the overall quality of communication.

2. GEOs and creatives for Facebook traffic

2.1. What should affiliates consider when running Meta traffic in August?

Meta’s advertising requirements continue to evolve, while creatives lose effectiveness more quickly than before. Finding one winning combination is no longer enough – video concepts, editing styles, and creative elements require continuous updates.

At the same time, automation continues to improve, meaning algorithms need sufficient data and learning time. Success depends on balancing rapid decision-making with allowing campaigns enough time to optimize.

2.2. Why should performance be analyzed separately for each GEO?

Following Meta updates, performance rarely changes simultaneously across all markets.

Some GEOs react immediately, while others require more data before noticeable shifts appear. For this reason, campaign performance should be evaluated country by country rather than relying solely on aggregate reports.

2.3. How will competition for audience attention change by the end of summer?

Once major summer sporting events conclude, advertiser activity and traffic costs often fluctuate. During this period, performance metrics should be monitored closely, and new hypotheses should be tested more aggressively.

2.4. Which creative formats are likely to deliver the strongest results?

Based on the team’s observations, UGC creatives continue to outperform more conventional advertising concepts. Users have become less responsive to generic “Download the app and win money” messaging.

Instead, emotionally engaging stories and curiosity-driven narratives that do not resemble direct advertising often generate the highest engagement.

3. Scaling and PPC campaign management

3.1. Which tasks can be automated?

Automation effectively manages bid optimization, budget allocation, and audience targeting, particularly when sufficient historical data is available. However, strategy selection, traffic quality analysis, and GEO-specific optimization still require expert oversight.

3.2. Which areas still require manual optimization?

“Automated bidding strategies handle routine optimization efficiently, but they don’t always account for the context of new campaign launches, player quality, or market-specific dynamics. That’s where manual optimization remains essential,” said Daria Smirnova, Affiliate Team Lead.

3.3. Which campaign settings should be reviewed more frequently?

During August, teams should monitor budgets, bidding strategies, and search queries more closely. Seasonal shifts in demand and competition can quickly reduce the effectiveness of settings that performed well earlier in the summer.

4. Traffic quality and performance

4.1. What influences a user’s decision before registration?

Many players compare offers, bonuses, payment options, and platform conditions before signing up. At this stage, brand trust, transparent terms, and clear communication have become increasingly influential.

4.2. Why isn’t CPA enough to measure campaign performance?

Campaign success depends not only on acquisition costs but also on user behavior after the first deposit. Alongside CPA, affiliates should monitor Reg2Dep conversion, repeat engagement, and retention metrics.

4.3. How are budgets being allocated?

Teams increasingly prioritize campaigns that consistently attract high-LTV users. New traffic combinations are typically validated on limited budgets before being scaled.

5. Seasonality and content strategies

5.1. How should content be adjusted during the seasonal transition?

Audience activity often becomes less predictable in August, making it important to adapt content plans based on actual performance data. Reach, engagement, and audience response indicate which topics deserve greater attention and which should be deprioritized.

5.2. Why should preparation for autumn conferences begin now?

This autumn, the industry will gather at SBC Summit 2026 in Lisbon and SiGMA World in Rome. Early preparation provides enough time to test ideas, coordinate partnership opportunities, and produce marketing assets without unnecessary pressure.

5.3. Which content formats should brands prioritize over the coming months?

“The most effective strategy today is combining multiple content formats. Short-form video, collaborations, and native content help attract new audiences, while expert insights and educational content strengthen retention. At the same time, content shouldn’t simply be duplicated across every channel—the format, presentation, and depth should be adapted to each platform,” said Alexandra Kufaeva, Head of SMM & Content.

5.4. How can brands maintain audience engagement?

Interactive formats, including polls, surveys, interviews, and collaborations, encourage meaningful audience participation while supporting sustainable organic reach.

5.5. Which social media updates should marketers watch during the second half of the year?

“Social platforms continue introducing new creator tools. Telegram has launched long-form posts with inline images, while Instagram now supports individual captions for each carousel slide and photo replies in comments. Testing these features early allows brands to evaluate their potential before they become mainstream,” said Alexandra Kufaeva, Head of SMM & Content.

Conclusion

End-of-summer trends demonstrate that competing solely on traffic volume is becoming increasingly difficult. Product quality, seamless user journeys, and the long-term value of acquired players are now stronger competitive advantages than ever before.

As the autumn season approaches, teams should revisit their strategies, refresh creative assets, and validate key decisions using up-to-date performance data.

N1 Partners helps affiliates scale high-quality traffic through a strong portfolio of brands, competitive commercial terms, and the expertise of its affiliate team.

With N1 Partners you get:

• 14+ casino and betting brands with high Reg2Dep 
• 10+ Tier-1 GEOs
• CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

Delulu Gaming

How an affiliate team tested a newly released slot by DELULU across multiple traffic sources over 30 days

The Challenge

The affiliate team wanted to test a newly released slot across SEO, PPC, and TikTok traffic to see whether it could turn initial interest into registrations, FTDs, and longer player sessions.

Campaign Overview

Partner: A large affiliate team

Game: Oh My Gods

Campaign Duration: 30 days

Traffic Sources:

• SEO
• PPC
• TikTok

Traffic GEOs: Tier-1 Europe 

About the Game

Oh My Gods gave players something they don’t usually get in a slot by letting them choose before the bonus starts. Players choose between Zeus and Thor, with each god unlocking a completely different Free Spins feature.

Zeus focuses on one style of gameplay, while Thor delivers another, giving players a reason to return and experience both paths. The bonus ends with the Gods Clash, where the chosen god can triple the total bonus win. Instead of seeing everything in a single session, many players came back to compare both Free Spins modes and discover which one suited their playstyle better.

The Strategy

The team didn’t try to sell another new release and treated each traffic source differently.

PPC was used to identify the strongest creative angle. TikTok focused on short gameplay clips with the Zeus vs Thor choice shown immediately. SEO targeted players searching for information about new slot releases before making a deposit decision.The same message was kept across all three channels throughout the campaign.

Campaign Results

• 648 FTD
• 1,980 Registrations
• CTR: 5.0%
• Registration → FTD Conversion: 32.7%

Traffic Breakdown

• PPC – 46% 
• SEO – 33% 
• TikTok – 21% 

Creative Performance 

• Top-performing creative

Gameplay comparison featuring Zeus vs Thor and both Free Spins modes.

• Strong performer

Short gameplay GIFs showing the player’s choice before the bonus.

• Lowest-performing creative

Static branding banners with no gameplay demonstration.

Key Findings

Several patterns became clear during the campaign.

• PPC generated the highest number of FTDs and scaled consistently throughout the month.
• SEO delivered the Registration-to-FTD conversion by attracting players already looking for new slot releases.
• TikTok produced the highest CTR, especially when both Free Spins modes were shown in the same video.
• The Zeus vs Thor mechanic proved to be the strongest creative angle across all three traffic sources.
• Gameplay creatives consistently outperformed static banners, showing that demonstrating the player choice generated stronger engagement than simply presenting the game visually.

N1 Partners

Together with the FIFA World Cup, N1 Sport Promo, a six-week campaign for partners working with sports and Prediction Markets traffic, has come to an end. Throughout the promotion, participants received increased payouts based on the volume of acquired FTDs.

N1 Partners experts reviewed the campaign results, analyzed the performance, and highlighted the key takeaways: which traffic sources delivered the best results, how audience behavior evolved, and which strategies can help affiliates achieve stronger performance with sports campaigns.

N1 Sport Promo In Numbers

• Duration: June 10 – July 20
• Top 3 GEOs: CA, DE, AU
• Top traffic sources: SEO, ASO, Facebook
• Best-converting brand: N1 Bet
• Brands participating in the promotion: N1 Bet, Lucky Hunter, RollXO

3 Key Campaign Takeaways

1. Which traffic sources and approaches performed best?
“The most effective traffic sources were those that allowed affiliates to quickly adapt to the sports agenda. 

SEO performed well with users already interested in specific matches, Facebook made it possible to rapidly scale campaigns around trending sporting events, while ASO helped attract more users during periods of high demand for apps.

Match- and tournament-specific creatives delivered the strongest results,” said Daria Smirnova, Affiliate Team Lead, N1 Partners.

2. What were the most common mistakes affiliates made?
“The biggest issues were weak alignment with current sporting events and generic creatives use instead of materials tailored to specific matches. The faster affiliates update their content during major tournaments, the more effectively they can capitalize on peak demand,” commented Daria Smirnova, Affiliate Team Lead, N1 Partners.

3. What should affiliates keep in mind when preparing for major sporting events?
“It is essential to prepare for major tournaments in advance. Keep track of key matches, plan your creatives ahead of time, and update your content promptly. An event-driven approach helps scale betting traffic more effectively,” said Daria Smirnova, Affiliate Team Lead, N1 Partners.

Product Analytics

In addition to summarizing the results of N1 Sport Promo, the N1 Partners product team analyzed player behavior during the FIFA World Cup 2026 to identify the key factors influencing player engagement.

As the tournament progressed toward the knockout stage, user activity steadily increased. The decisive matches attracted greater attention, drove higher betting volumes, and increased the share of live betting. Players were more likely to follow matches in real time and placed bets more actively as the games unfolded.

• Spain vs Argentina final delivered peak player activity. Fans were almost equally divided between the two teams, which helped maintain high engagement throughout the entire match.
• France vs Spain and England vs Argentina semi-finals were among the most discussed matches of the tournament. They ranked among the leaders in terms of audience response and the number of live bets placed.
• The average bet size during the semi-final matches was approximately 30% higher than during the group stage. This demonstrates that the tournament’s key matches encouraged significantly more active player participation.
• Match scheduling also had a noticeable impact on performance. Games held at convenient times for players attracted more users than some of the late-night matches during the group stage.

Monetization and Retention After the Tournament

The end of a major tournament is not the end of the opportunity.

To preserve the value of the acquired audience after the tournament, N1 Partners recommends:

• Continue engaging users after the tournament ends.
  Maintain communication with players who may switch to other sporting events and continue their betting activity.
• Prepare the next entry points in advance.
  Build acquisition funnels for upcoming tournaments and championships to retain the traffic you have already received.
• Use cross-promotion and refresh your offers.
  Expand user engagement opportunities by combining sports and Prediction Markets traffic.
• Focus on long-term player value.
  Work with players with a long-term perspective — not only generate FTDs during periods of peak demand but also maintain user activity after the tournament.

N1 Partners team would like to thank all partners for participating in the N1 Sport Promo. More campaigns and even more growth opportunities with N1 Partners are ahead — stay tuned for upcoming updates!

Reasons to work with N1 Partners:

• 14+ casino and betting brands with high Reg2Dep 
• 10+ Tier-1 GEOs
• CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

N1 Partners

Every month, N1 Insights features N1 Partners experts sharing their perspective on the latest developments in the iGaming industry. But these insights are only part of the bigger picture. Behind every prediction lies market analysis, hands-on experience, and real-world cases that deserve a deeper discussion.

That’s why we’re launching N1 Beyond the Insights — a new series where N1 Partners experts take a closer look at the industry’s most important topics, share in-depth analysis, and explore the nuances that help affiliates make better traffic decisions.

In our first edition, we focus on Facebook: the seasonal shifts that typically occur in July, the metrics that matter most, and why evaluating campaign performance requires looking beyond surface-level results and analyzing the entire user journey.

False Signals: When a Drop in CTR and CR Doesn’t Mean Your Campaign Is Failing

In July, traditional advertising metrics can be misleading — even for experienced media buyers. One of the most common mistakes is treating a decline in CTR and CR as a clear sign that a campaign has burned out and should be turned off.

In reality, the cause is often a seasonal shift in user behaviour rather than the campaign itself. During the summer, people spend more time on mobile devices, travel more, and generally devote less attention to social media. They scroll through their feeds faster, which naturally leads to lower CTR and registration conversion rates, even when the campaign continues to attract high-quality traffic.

This is where many affiliates make costly mistakes. They see performance drop in their tracker, pause campaigns that are still delivering value, and start testing new creatives, spending additional budget to solve a problem that may not actually exist.

The N1 Partners Approach

In situations like these, the N1 Partners team avoids drawing conclusions based solely on the first signs of declining advertising metrics.

Instead, we look at the full picture by analysing:

• user cohorts;
• the time between registration and first deposit;
• post-click user behaviour;
• overall campaign profitability.

During the summer, it’s especially important to allow the entire conversion cycle to unfold before evaluating performance. A user may click on an ad during the day but only complete registration or make a first deposit later that evening or even over the weekend.

Our team also recommends adapting creatives to seasonal user behaviour. Shorter funnels, clear messaging, and offers built around fast or instant-play games tend to perform better during the summer, as they require less time and commitment from users who are often browsing on the go.

Night-Time Traffic: Why a Lower CPC Doesn’t Always Mean Higher ROI

Another seasonal trend in July is the shift in user activity patterns.

Across many Tier-1 markets, longer daylight hours and warmer weather change how people spend their time. Users are generally less active on social media during the day, with engagement gradually moving into the late evening and overnight hours.

Facebook adapts quickly to these behavioural changes, allocating more impressions during peak activity periods — typically between 10:00 PM and 3:00 AM local time.

For affiliates, this can initially look like an opportunity:

• lower CPC;
• higher traffic volume;
• more registrations.

However, these metrics don’t necessarily translate into better campaign performance. A lower acquisition cost doesn’t automatically mean higher-quality traffic or stronger long-term profitability, which is why it’s important to evaluate the full conversion funnel rather than relying on CPC alone.

During late-night hours in Tier-1 markets, additional factors can affect deposit conversion:

• users may reach their daily card spending limits;
• banks often perform scheduled maintenance and security updates overnight;
• declined payment rates tend to increase.

As a result, affiliates may see a high number of registrations while the conversion rate from registration to first deposit declines.

The N1 Partners Approach

At N1 Partners, we don’t recommend limiting campaigns to night-time hours through dayparting simply because CPC appears lower.

While daytime traffic is often more expensive, users acquired during the day and early evening are generally more likely to complete meaningful deposits and deliver stronger long-term value. Rather than optimizing for the lowest acquisition cost, we recommend evaluating traffic quality across the entire conversion funnel and optimizing for overall campaign profitability.

Metrics That Help You Spot Problems Before Your Competitors

Today, Facebook campaign analysis goes far beyond CTR, CPC, and registration volume. If a campaign continues to generate high-quality traffic while ROI starts to decline, the issue isn’t necessarily on Facebook’s side.

At N1 Partners, one of the earliest warning signs we monitor is payment infrastructure performance. Changes in payment metrics often reveal underlying issues before they become visible in overall campaign results.

The first metrics we analyze include:

During the summer, banks in Tier-1 markets regularly update their payment gateways, adjust transaction limits, and introduce changes to payment processing. Even a 5–10% increase in the Decline Rate over a few hours can indicate an underlying technical issue.

Teams that focus solely on the number of first-time deposits often detect these problems too late. Monitoring Success Rate and Decline Rate allows affiliates to identify issues much earlier and adjust their campaigns before performance is significantly affected.

Why It’s Harder to Kill Underperforming Campaigns in July

During the summer, finding a new winning campaign is often easier than knowing when to stop running an existing one. Lower CPCs driven by reduced competition in Facebook’s ad auction can create the illusion that a temporary performance dip will eventually correct itself.

In reality, many affiliates fall into the trap of delayed conversions, attributing weaker results solely to seasonality. More often, the issue lies with the traffic itself rather than the product. During the summer, Tier-1 users respond differently to gambling creatives, while Facebook’s algorithms gradually optimize delivery toward less engaged audiences.

Instead of continuing to scale a declining campaign in the hope that retention will improve later, it’s usually more effective to pause underperforming setups early and reallocate budget to testing new angles and creatives that better match July’s seasonal demand.

Deep Localization: Which GEOs Need It Most?

These seasonal shifts are particularly noticeable in mature Tier-1 markets such as Germany, Austria, and Canada.

Users in these markets have been exposed to gambling advertising for years. They’ve seen countless welcome bonuses, promotional offers, and product concepts, making it much harder for generic campaigns to stand out. Simply increasing a welcome bonus is no longer a meaningful competitive advantage.

At N1 Partners, we take a broader product-driven approach that focuses on:

• deep product localization;
• personalized retention strategies;
• VIP mechanics;
• local payment methods;
• a user experience tailored to the specifics of each market.

Summer also changes how users interact with products. People spend more time away from home, rely more heavily on mobile devices, and switch between content more quickly. At the same time, major sporting events remain a powerful driver of engagement. Products optimized for mobile, fast gameplay, and user journeys that naturally fit summer behaviour tend to deliver the strongest results.

At the same time, lower-cost traffic in Latin America and Asia can be misleading. High registration volumes don’t necessarily translate into strong profitability, especially when optimization focuses on installs or registrations rather than first-time deposits and long-term player value.

Why Brands Are Prioritizing Quality Over Volume

Over the past few months, brands have significantly changed the way they evaluate affiliate traffic. The focus has shifted from traffic volume to user quality and long-term value.

Today, affiliates are increasingly expected to provide transparent source-level reporting, full-funnel analytics, traffic segmentation, and insights into the quality of the acquired audience.

As a result, the best commercial terms are no longer reserved exclusively for the largest affiliates. 

According to N1 Partners, the key differentiators today are:

• strong expertise in traffic analytics;
• the ability to quickly identify changes in the registration-to-deposit conversion rate;
• fast campaign optimization and decision-making;
• stable LTV and healthy DepSum/Payout economics;
• transparent communication between affiliates and affiliate managers.

This approach enables long-term partnerships and sustainable growth—even without continuously increasing traffic volumes.

Key Takeaway

Seasonality changes user behaviour, Facebook’s algorithms adjust traffic distribution, and traditional advertising metrics are no longer enough to evaluate campaign performance.

At N1 Partners, we recommend taking a full-funnel approach by looking beyond CTR, CPC, and registration volume. Instead, evaluate user cohorts, Success Rate, Decline Rate, deposit quality, and overall ROI to make more informed optimization decisions.

Work with N1 Partners and Turn Insights into Results

• 14+ casino and sportsbook brands with strong Reg2Dep conversion
• 10+ Tier-1 GEOs
• CPA up to €700 and RevShare up to 55%, plus NNCO for top-performing affiliates

Be number one with N1!