In affiliate marketing, the Dating vertical is the gift that keeps on giving. The industry is worth around 10 billion USD in 2024, and has a projected growth year-on-year of 7.5% for the next decade. The vertical isn’t slowing down, but it’s always changing.

There are constantly fresh trends popping up that you need to capitalize on if you want to stay on top. At Advidi, we are obsessed with analyzing and keeping track of these trends, and we’re delighted to let you in on some of our findings. Here are the biggest Dating trends in 2024.

AI (Of Course)

“In Advidi we are already seeing AI being integrated into offers and funnels, with some really promising results.” – Nadir, Advidi affiliate manager.

Yup, you guessed it! The inclusion of AI in 2024’s top Dating trends should be no surprise. Let’s take a look at exactly how the two letters on everyone’s lips are influencing the vertical.

Chat Bots

Chatbots may not be present in every Dating funnel yet, but it’s only a matter of time. The potential is massive. Imagine the conversion power of advanced AI chatbots that are programmed for the Dating vertical, and can be implemented at specific stages of the funnel to engage and chat with users. Exciting stuff.

Image Generation

AI is already having a huge impact on the amount of creative independence it gives affiliates and media-buyers. Gone are the days when the same tired, overused creatives are recycled again and again because there is no access to fresh material. 

With AI, it’s fast, simple and cheap to keep updating your creatives. This not only means you can freshen up your creatives to battle ad-blindness, it means that your banners and pre-landers can contain completely unique and original images, made to your specifications. 

AI Characters

Now this is where things get really interesting. Basically, this is a ‘build-your-own-bot’ situation. Users will have the ability to build a character from the ground up, choosing everything from hair color to personality traits. A fully AI-driven character that the user can create to match their exact personal preferences, and then interact with. These offers are already being run right here at Advidi.

Facebook Dating

“Roughly 70% of Dating traffic is coming from Facebook these days. To succeed in the vertical, it’s something you need to explore”. – Valeria, Advidi affiliate manager.

Running Dating offers on Facebook is proving to be a real goldmine at the moment (for both beginners and pros). The difference with running offers on Facebook is that the ads need to be a little more… let’s say ‘suitable for public viewing’.

The beauty of Dating on Facebook is that well structured campaigns can deliver quick results.

• You don’t need a large budget to get started.
• Easy to set up campaigns with minimal experience.
• Creatives are simply and readily available.
• Run 3 or 4 effective offers simultaneously.

Simple user actions (filling out a form, registering, providing personal information) are well-paid, and should start delivering for you nice and early.

One thing to keep in mind though – Facebook’s policies and guidelines around Dating ads can be strict, so it’s important to stick to them from the start. The platform may block ads without explanation or impose unwanted restrictions on the personal account you use, so don’t take risks. 

Your Facebook campaigns are not something you can set and forget. You should be constantly monitoring your progress. Run regular, detailed reviews of your campaigns performance and optimize accordingly. The more you optimize, the better your performance will be.

You can run several ad campaigns simultaneously, but the results for each need to be tracked individually. At the end of the campaign, calculate the cost per click (CPC), cost per action (CPA) or ad impressions. There are more detailed metrics, but these 3 are a good start.

Luckily for you, at Advidi we have dedicated account managers that can take you through the whole process. All you need to do is get in touch.

Get Personal

“Personalization is key to staying profitable. By targeting specific niches your engagement should be much higher. It takes a little more work, but it pays off for sure”. – Nadir, Advidi affiliate manager.

Niche segmentation could be the difference between a good affiliate and a great affiliate in 2024, but what is it? 

Niche segmentation means making creatives and campaigns much more personalized to target a specific niche of the audience. This could be targeting specifics like GEOs, age-brackets, hobbies, interests, desires, etc.

For a long time in the Dating vertical, offers were quite generic. Slight variations of the same offers and creatives were used to target the same demographic and offer the same generic experiences. 

2024 has seen a rise in niche offers being pushed by affiliates, as we begin to realize the value of giving the user a more personalized experience. 

Higher Conversion Rates

Niche audiences are more engaged, leading to better targeting and higher conversion rates. Tailored offers and creatives resonate much more powerfully with specific communities.

Lower Competition

Niches have less saturation compared to the usual Dating offers that many users have grown completely blind to, allowing affiliates to stand out and achieve better ad performance with fewer competitors.

Improved Traffic Quality and Long-Term Revenue

Niche segments attract loyal users with higher lifetime value.

Global Opportunities

With niche segmentation, affiliates can expand to multiple GEOs around the world with localized campaigns.

Gamification 

“Gamification has a huge part to play in the future of the Dating vertical. If you can set up a structure that keeps people coming back and engaging, you’re going to do very well.” – Valeria, Advidi affiliate manager.

Gamification is a word that has become hugely popular in recent years, and is now beginning to enter the Dating sphere. The idea behind gamification is that it encourages engagement, motivates users and has a lasting impact on an affiliates back-end quality, but how does it work in the Dating vertical?

Incentivized Actions

Users are rewarded with badges, points, or credits for completing specific actions, such as sending messages, interacting with others, or upgrading to premium memberships. 

Progress Tracking

Some platforms use progress bars or achievement levels that track a user’s activity, creating a sense of accomplishment and encouraging continued use.

Daily or Weekly Challenges

Dating platforms may introduce challenges, such as unlocking new videos if the user sends a certain amount of messages. 

Leaderboards and Competitions

Users can compete with others for top spots on leaderboards, based on activities like sending messages or viewing profiles. 

Unlockable Features

Some Dating platforms use gamification to offer users access to special content or features, such as private chats, virtual gifts, or exclusive profiles, in exchange for completing certain actions or purchasing premium services.

Mystery Rewards

Platforms may introduce elements like “mystery boxes” or random rewards, which users can unlock by reaching specific milestones, keeping the experience dynamic and exciting.

Let’s Get Started

There you have it, all the hottest trends coming out of one of affiliate marketing’s most profitable verticals. And the best time to start running Dating offers is right now! You’ve got the inside track, so why not get involved? 

At Advidi we are specialists in Dating, and our dedicated account managers are ready and waiting. If you think you’ve got what it takes, sign up here to supercharge your affiliate journey.