12.11.2025
2min.
Articles

Key insides from Sigma Rome by Deus Partners: trends, new challenges, and an overview of the partnership program

This year’s SiGMA Central Europe 2025 in Rome was one of the most anticipated events in the world of iGaming and affiliate marketing.

Three days of networking, case studies, panel discussions, and meetings showed where the industry is headed.

Among the participants was the Deus Partners team, which not only actively participated in the events but also returned with a clear vision of market trends and sentiments for the coming months.

SiGMA Rome 2025: key insides from Deus Partners

1️⃣ France is the main challenge of the season.

Regulatory changes and new advertising restrictions have caused a noticeable decline in traffic and conversions. However, the market has not stopped — it is adapting.

Deus Partners has already actively worked on this area and is ready to offer alternative brands that are available in this geo.

2️⃣ September-October decline: new Facebook algorithms.

Many websites have noted a drop in the effectiveness of Tier-1 campaigns.

The main reason is a change in Facebook’s algorithms, which have limited reach and raised the price per click, and most importantly, constantly thrown in irrelevant audiences.

3️⃣ Tier-3 remains stable.

Latin America, Africa, and Asia showed better dynamics.

Less competition, higher CR, and greater user flexibility are now an advantage for those seeking a balance between risk and profitability.

4️⃣ The next quarter is a time for analytics and optimization.

The market is gradually shifting from “mass flooding” to smart affiliate marketing — with accurate tests, in-depth reports, and automation through AI.

Therefore, the main thing now is to understand the strong GEOs and invest time in quality optimization, rather than traffic volume.

Deus Partners managers, who have already compiled updated analytics by region, will tell you which areas are currently the most promising.

From trends to action: how Deus Partners helps you earn consistently

After hundreds of conversations at SiGMA, it becomes clear that today’s webmasters need not just a CPA network, but a partner who can really help them adapt to changes. And that is the philosophy of Deus Partners.

Deus Partners affiliate program overview

Deus Partners is an iGaming CPA Network created by a team with experience in traffic, analytics, and marketing.

💡 Key advantages of Deus Partners:

Transparency and trust

Open statistics, honest reports, clear terms and conditions. No “surprises” in conversion or approval.

Focus on Win-Win

The main goal is to break the stereotype that a CPA network is just an “intermediary” between websites and advertisers. Deus Partners is a reliable assistant, and for many, a real outsourced bizdev department with the necessary expertise.